Proof (if any were needed) that responsible consumer investing is where it's at: The acquisition of Edgard and Cooper by General Mills marks the completion of a successful exit for The Craftory, with the pet food brand having grown its retail sales fivefold since our first investment in 2020 ... Read our press release for the full story https://lnkd.in/ejnH7NHe #thecraftory #edgardandcooper #generalmills #exit #responsiblebrands #sustainablebrands #cpg #fmcg #responsibleinvesting #sustainableinvesting #consumerinvesting Who let the dogs out? We did.
Tom Marston
6mo
Great example Jonathan of driving significant value from a forward looking brand. Well done to everyone involved!
Matt Lister
6mo
Amazing news!!!!!
Bringing personalised medicine to the masses
6moCongrats! You back brands of the that hold core principles (better for you (in this case both our furry friends and their owners), sustainability, authenticity etc.) at the centre of their business and voilá! We live in a world where short term gains have limited value…thankfully.