Customerland’s Post

Given loyalty correlates very (very) highly with positive consumer behavior toward a brand, we weren’t surprised that Levi's net sales in the Americas last year came to just over $3 billion. Check out Robert Passikoff's latest brand insights here. https://lnkd.in/eN-TVxzN #brands #brandloyalty #consumerinsight

Given loyalty correlates very (very) highly with positive consumer behavior toward a brand, we weren’t surprised that Levi's net sales in the Americas last year came to just over $3 billion. Check out Robert Passikoff's latest brand insights here. https://buff.ly/3K7ra4k #brands #brandloyalty #consumerinsight

Given loyalty correlates very (very) highly with positive consumer behavior toward a brand, we weren’t surprised that Levi's net sales in the Americas last year came to just over $3 billion. Check out Robert Passikoff's latest brand insights here. https://buff.ly/3K7ra4k #brands #brandloyalty #consumerinsight

In a crowded market, your brand needs to stand out. That’s where Branded Products & Apparel come in – the perfect blend of marketing and engagement. Here’s why they should be part of your strategy: 👀 Instant Recognition: Branded items serve as a walking billboard for your company. Whether it’s a sleek polo, a cozy hoodie, or a custom accessory, your brand travels wherever they go! 🤝 Build Stronger Connections: Branded merchandise isn’t just about logos—it’s about connecting with your audience on a personal level. A well-chosen product can turn a one-time client into a loyal advocate. 🎯 Targeted Impact: From trade shows to employee appreciation, branded apparel and products are versatile tools. Choose items that resonate with your audience to create a lasting impression. 🌍 Sustainability & Style: Today’s consumers care about the planet. Showcase your commitment with eco-friendly, stylish options that align with your brand values. Ready to make your mark? Let’s create branded products that not only represent your company but also leave a lasting impact! #BrandedApparel #CorporateMerchandise #BrandVisibility #MarketingStrategy #SustainableBranding

🛍️ History shows how challenging it is for a retailer to recover after it has lost traction in the retail industry. One brand that has been attempting to regain the position it once had is Vera Bradley. 👜 Launched in 1982, the brand became well known for its wide array of colorfully quilted handbags and accessories. 📈 📉 By fiscal 2013, Vera Bradley was generating $541 million in annual revenue, but this proved to be the peak, and the brand found itself rapidly shrinking after this point. Annual revenue hit a low of $416 million in 2019 and has been up and down since Covid, but consolidated net revenue was $470.8 million in its most recent fiscal year, ending February 3, 2024, down from $500 million in the year prior. 🗣️ However, Vera Bradley’s growth officer and CMO Alison Hiatt said the brand isn’t out for the count yet. #insideretail #retail #verabradley #handbag #accessories #strategy #reinvention #shopping #consumer #shopper #ecommerce #linkedin #editorial #webcontent

How did this lifestyle retailer make a historic comeback over the last 1 year?! Abercrombie & Fitch Co. faced flagging sales and a tarnished image due to exclusionary and sexualized marketing. The brand was losing relevance as its logo-heavy items fell out of favor and it faced stiff competition. So what did they do? They shifted from an exclusive, image-conscious past to an inclusive, diverse brand identity. This included developing size-inclusive and gender-neutral collections and introducing trendy, high-quality apparel like Curve Love jeans. Operational efficiency was enhanced by improving e-commerce capabilities and optimizing the supply chain, reducing freight and raw material costs. What sparked this transformation? Abercrombie appointed Fran Horowitz as CEO in 2017, who drove the rebrand. They removed the iconic moose logo, focusing on simpler, more timeless designs. The company upgraded its e-commerce site before revamping physical stores. What did these changes lead to? Abercrombie & Fitch reported a 22.1% increase in revenue in the most recent quarter. Net sales of $1.0 billion, up 22% from last year with comparable sales growth of +21%, resulting in the highest first quarter net sales in company history Gross profit rate increased to 66.4% due to lower freight and raw material costs. What did we learn from this? Abercrombie & Fitch's resurgence shows the power of strategic rebranding. Optimizing digital capabilities and supply chain management boosts financial performance. What could be next for Abercrombie & Fitch Co.? This journey suggests that continuous innovation is the key to sustained success. The future looks promising for this iconic brand. ---------------------------------------------------- If you enjoyed this post, follow me at Varun Shroff for daily insights into unique brands across various industries each week!

Everyone is a marketer when things are going well but when the market is a tough slog brands are finding you do need an expert. The pendulum is swinging back toward awareness from more performance oriented tactics. Real strategic experience & expertise is required in the awareness area of the funnel. This coupled with the “return” of CMO roles at prominent brands is singling that marketing expertise is starting to become more valued.

The pendulum swings. From Brand to Performance Marketing. Now from Performance Marketing to Brand. Me thinks we needs both! Why does it have to be an either or thing. Of course no one has all the necessary budget. The idea is to come up with the right understanding of what brands do. Then allocate to branding or performance marketing or whatever the new shiny marketing thing is. Yes we do have to prioritize but we need balance too.

📈 Retail's Roller Coaster: The Highs and Lows of Big Brands In the ever-changing world of retail, success can feel elusive. Abercrombie & Fitch Co. is a shining example of a brand that has managed to turn its fortunes around, with a 20% increase in sales this quarter alone. 💪 What's their secret? A clear brand strategy, targeted digital marketing, and knowing their customer base inside out.

I hear it nearly every day from apparel brand e-commerce leaders “Personalization is one of our priorities” 🎯 It’s great to see Mizzen+Main taking action on this initiative! 🙌 Check out their new Shirt Finder experience. 👔🕵️   Not only are they personalizing fit (using Bold Metrics Inc.), but also styles that match what YOU are looking for. Delivering personalized online experiences is a key differentiator for brands looking to rise to the top and Mizzen+Main continues to knock it out of the park - leveraging customer feedback and data to drive innovation. As a devoted Mizzen+Main customer since their start, I can personally vouch for their amazing consistency in fit and quality, year after year. For me, they check all the boxes: comfort, performance, and confidence. ✅💪 Make sure to check out the Shirt Finder and see how Mizzen+Main blends performance with style. You won’t be disappointed. Link in comments.👇 Can’t wait to see what more of our clients do to go “beyond the button” with our flexible platform! 🚀 #innovation #personalization #ecommerce