The Decision Lab’s Post

The Ikea Effect is a bias. It makes us overvalue things *we* have built. The name comes from the Swedish company Ikea that sells furniture customers have to assemble themselves. I used to think that the Ikea Effect was just for customers, but having seen the power of autonomy at various levels, I believe that the Ikea Effect works just as well for employees. Only it is not harnessed nearly as much in firms. Here’s what tends to happen: You give your salesperson the best script to match note for note in their spiel to customers and they’ll do it unthinkingly, spiritlessly. Here’s what could happen: You acknowledge an idea they have deeply thought about, show them how to make it fit the overall strategy, help them polish it, but don’t try to own any of it, and you’ll have unleashed the highest level of ownership in them. Now they’ll make it their life’s mission to win over customers. And they’ll continue to think deeply about what will add value to customers’ lives because of a very selfish reason: they just love the high of building solutions and seeing them work. #ikeaeffect #ownership #curiosityovercertainty

People often ask me why I work at IKEA. The main reason is that IKEA's values resonate with my own. In this post, I'll explain more about the IKEA key values (the 8 bold words in this post). They are the essential building blocks of IKEA's success. Here we go: 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿𝗻𝗲𝘀𝘀 is the cornerstone of IKEA’s culture. Our strength lies in mutual trust, shared purpose, and enjoying our journey together. ❤️ We are committed to 𝗰𝗮𝗿𝗶𝗻𝗴 𝗳𝗼𝗿 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗽𝗹𝗮𝗻𝗲𝘁. Our actions today can create a positive impact that lasts for generations. 🌍 𝗖𝗼𝘀𝘁-𝗰𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀𝗻𝗲𝘀𝘀 drives us; it allows us to keep our prices as low as possible. We strive to make beautiful and functional homes accessible to as many people as possible. 💰 𝗦𝗶𝗺𝗽𝗹𝗶𝗰𝗶𝘁𝘆 is in our DNA. We stay grounded, pragmatic, and authentic. We see bureaucracy as our biggest enemy. 🤏 We constantly 𝗿𝗲𝗻𝗲𝘄 𝗮𝗻𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗲, seeking better ways forward. Challenges inspire us, and we embrace experimentation. 🔎 Being 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗮 𝗺𝗲𝗮𝗻𝗶𝗻𝗴 defines us. We question norms, think unconventionally, and learn from our mistakes. 😎 𝗚𝗶𝘃𝗲 𝗮𝗻𝗱 𝘁𝗮𝗸𝗲 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Empowering individuals fosters growth. Trust, positivity, and forward-thinking drive development. 💪 We see leadership as an action, not a position. We look for people’s values before their experience, 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗯𝘆 𝗲𝘅𝗮𝗺𝗽𝗹𝗲 to bring out the best in each other. ✌️ Check out the job openings on the website of IKEA if the above inspires you! For all the people that work, had worked or want to work for IKEA: Feel free to add in the comments which of the IKEA values suits you most! It's hard to choose, but after a lot of doubt I choose today for: caring for people and planet. What is yours favourite? Write that value in the comments below👇 Hej! 🙋♂️My name is Rob Maas and I share stories about IKEA on LinkedIn. Would you like to read more? Push my "Follow button" ➕ #IKEA #Values  

Have you ever experienced IKEA? Wonder how LIFE can be like a trio to IKEA? Check out my latest post from BestLife50.blog and the full story at https://wix.to/LTgGE8s I’m Jason Thrasher and this is BestLife50.blog. #bestlife50

🎭 What is the Jester’s question for this week? IKEA promotes itself as a brand that sells products easy to assemble. Did you ever assemble a cabinet from IKEA on your own? Did you face challenges or was it an easy task? Brands promote themselves to consumers in a certain way. Today, we would like to hear your opinion about IKEA. #registernow at https://lnkd.in/d7a7ib6i and share your feedback with us. #JestaFreak #AngelCustomers #JestersCourt #Jesters #Ikea #Easy #Cabinets #Customerfeedback #Advertising #brands #Customers #consumers #knowyourworth #JestaQuestion #HappyTuesday

Hi Network ! Ever wondered how a focus on societal marketing can boost a company’s sales? Discover how IKEA's blend of eco-friendly practices and commitment to social values not only enhances brand loyalty but also drives impressive sales growth and market expansion and set the company apart. #Ikea #Societal_marketing #Businessstrategy #Sales #businessgrowth #ecofriendly

At IKEA we want to be as affordable as possible and to reach as many people as we can. 🙂 That is why we always build on long-term priorities, build a base for the future, think of the customer every step of the way. We ask ourselves - what will the customer do, feel, like or need in the upcoming years?  Affordable solutions is definitely one big answer. By investing in low prices, we are also investing in a better future. That is why we are making price reductions across the world and SEE - new lower prices for over 600 products. And this is not a short-term discount, promotion or campaign - these are the actual new prices.  https://lnkd.in/dFArq4nN

Communication is all about creating a positive feeling for the brand and to reflect the purpose. Brilliant example in my book👌👌

Marketing is an art. From having an innovative idea to a seamless execution, being concise and attention to every single detail takes some real hard work.

What is your kissing meatball? Yesterday I was eating Swedish Meatballs at IKEA in Centenial, Colorado. The chain was always a favorite but made more permanent while living in the Nordics. I am well past needing more furniture, but those candles rock. A young couple, clearly starting their married journey, sat directly in front of me with two plates of meatballs. I grinned. Then they individually speared a meatball on their separate forks and symbolically toasted by having the meatballs “kiss”. Now that is brand loyalty across generations! Could have been an ad for IKEA. So, what could your company meatball be? You know that thing that has customers coming back even when they don’t need anything- just because you make them feel good? Could it be employees, so professional and friendly because you helped them be heroes in the age of Ai and Automation? (Sorry I didn’t get them in the shot.)

This year, Ikea Canada has decided to focus on the fact, that the holiday season can be exhausting, even if enjoyable. Their advert focuses on how for many of us taking five minutes to recharge our social batteries is something we all may need to do! Is this a marketing campaign that resonates with you at this time of year? https://buff.ly/3QYU0bF @https://buff.ly/3Bipx0p #marketing #marketingcampaign #festivecampaign