TheDesk.net’s Post

New and on-demand episodes of Yellowstone, RuPaul's Drag Race, and Survivor will continue to stream in Spectrum households for years to come, thanks to a new distribution deal between Paramount and Charter Communications. The deal keeps CBS, BET, Comedy Central, MTV, Paramount and Showtime networks available on Spectrum TV service (set-top box and Spectrum TV App), but also grants access to Paramount+ and BET+ to Spectrum TV households, and makes DTC apps available to Spectrum internet-only homes. This agreement is essentially a carbon copy of the landmark The Walt Disney Company & Charter deal from a few months ago, extending access to ESPN+ and Disney+ to millions of Spectrum households for no additional cost, proving Charter Communications' commitment to choice and value for consumers and subscribers, and creating additional access points for Spectrum Reach as a dominant CTV/streaming ad vendor. #neverstopreaching

In July, linear TV viewership fell below 50% of total TV viewership for the first time ever. This marks a significant shift that has been developing as more consumers move away from traditional TV.   Global spending on Connected TV (CTV) advertising is expected to reach $26 billion this year. Forrester predicts that by 2027, the proportion of streaming platforms’ revenue generated from advertising will increase from 21% in 2020 to 38%.

Key reach metrics for the largest broadcast networks are now well below 50%, says MoffettNathanson Research -- down from their levels of 70% to 75% ten years ago -- with cable TV networks now under 30%. ABC, CBS, and NBC broadcast networks are estimated at a projected reach for persons 18 years and up of 46%, 41%, and 41% respectively, as of the second quarter of 2024, while Fox comes in at 34%. The strongest-performing cable TV network is ESPN at 28% -- down from 44% #linearTV #cableTV #payTV #cordcutters #cordshavers #cordnevers #broadcastTV

Cheeky repost on this, but in all the fun and games of the election, the media bill passed both houses of parliament and has become law. Three things that I think might be relevant: - Streamers will now be Ofcom regulated: Netflix for example are based in the Netherlands, so don't have the same ofcom regulation that the BBC or ITV have. This bill will mean that they will fall under it, making them subject to standards on harm and liable to complaint. Previously if there were complaints on programming, there was no recourse for viewers. Now, they will not only have the same standards as ITV or the BBC, but viewers can make complaints that Ofcom can deliberate on. - New rules on making Public service broadcasting 'prominent and accessible'. How Ofcom go about this will be interesting to see, but while previously linear channels had these provisions, streaming services like ITVX or C4 streaming haven't. Freeview built into TV sets allowed OEMs to build in prominence, so I wonder if Freely will be a handy tool to replace Freeview in a streaming, IP delivered world. - C4 now having the right to produce and monetise it's own content. So AV buyers and other media planners, expect C4 to be knocking on your door around branded content solutions very soon! Having to previously rely on the independent production sector to create this content, being able to have an in-house team ideating, producing and distributing content could make C4 a much more powerful player in this space.

Meet the Google TV network Need help advertising on Google TV? Need Production? We can help! Google TV network provides targeted, in-stream video inventory across more than 125 channels built into Google TV The Google TV network offers in-stream video inventory across more than 125 channels built into Google TV, including live sports, full-length TV shows, and movies. In the U.S., 60% of households now watch free, ad-supported streaming services and channels. Viewers of Google TV’s free channels spend an average of over 75 minutes per day watching. Today, the Google TV network offers staple CTV ad formats, including non-skippable and 6-second bumpers ads. Stay tuned for even more ad formats in the future. #google #googletv #digitalmarketing #carmediagroup #automotive Car Media Group, Inc

If you're keeping track at home, the evolution of the "cable bundle" continues with massive cost savings by subscribing to Spectrum's TV Select plan rather than paying for a la carte streaming platforms; granting you free access to your favorite streaming platforms under one, cost-efficient bill. With the addition of Warner Bros. Discovery's apps, Max and Discovery+, Spectrum subscribers now enjoy ESPN+, The Walt Disney Company's Disney+, Paramount+, ViX, AMC Networks' AMC+, and many, many more publisher-direct connected TV apps for no additional charge! Warner Bros. Discovery will headline our 2025 push for DTC offerings to our broadband and mobile customers, opening video package options to our enterprise of 30M+ households! Partnering with so many streamers benefits Spectrum Reach clients, too, as we increase inventory with more time spent on CTV apps under the Charter Communications subscriber HH, and grow addressable inventory via HSD homes regardless of the authenticated or non-authenticated viewership experience! #neverstopreaching

Fox corp, owner of the four largest TV station 'Fox stations' in the United States. It is more famous for owning the cable television news channel Fox News Channel. However, during the January-March quarterly earnings call, Lachlan Murdoch (Rupert Murdoch's son) emphasized only FAST, as Fox's FAST Tubi was the only one of the group's media to grow rapidly. Tubi has surpassed 80 million monthly active users. In contrast, TV Fox station saw ad revenue plummet. Even without the Super Bowl, that's a dismal performance. Murdoch is betting the company's future on FAST, too. That's not to say we're abandoning legacy TV, of course, but They're moving to FAST instead of digital as a way to capture a fractional audience. The big three US major TV networks (NBC, CBS, and ABC) have broken the cartel and are now moving to FAST. This will also be significant. https://lnkd.in/g4FPetfv

https://lnkd.in/d2AH9yfK Some interesting discussion on the future of free television in Australia at the moment and the way devices will provide access to free TV over IP. I think a lot could be learned from the US where streaming services like YouTube TV and Sling TV provide access to the appropriate local affiliates of NBC, ABC, CBS, FOX and PBS and ensure that consumers are provided with the same feeds as they would locally over the antenna, with the correct local news, time offset and local sports programming.

People must get their content somehow. If engaging customers with FAST channels is on the rise, so is the possible revenue earned. FreeCast Inc is the answer. #NoMoreAppDiving #FASTChannels #NextGenStreaming

Another piece of news out this morning that suggests the European #Broadcasting space is seeing some positive momentum into 2024. German broadcaster #ProSieben Sat 1 reported its Q1 numbers. Key highlights: 1. Group advertising revenues grew 5% in Q1. Within this, the TV Core (i.e. predominately linear and which make up 83% of advertising revenues in the Entertainment segment) grew +4% while the digital and smart TV advertising revenues grew +9%; 2. AVOD advertising on Joyn, its streaming service, was up 50% although from a small base but suggesting there is appetite for the product; 3. While referencing the macro environment, they noted advertising trends continue to recover. The numbers follow what we have seen from other European broadcasters, namely that Q1 has started healthily in most cases and that the pessimistic expectations of a weak 2023 cascading into 2024 has not happened. This strengthens the view that the US and European broadcasting markets are on fundamentally different trajectories. As usual, this is not investment advice.