TheDesk.net’s Post

Whatever your plans are for today at 4 PM ET, change them so you can watch the fireside chat between my brother and mentor, Lou Paskalis and Jeff Green Founder & CEO of The Trade Desk The topic will be Connected TV (CTV)  and the path forward. You do not want to miss this. #ctv #ctvadvertising #connectedtv

Is Linear TV still relevant to advertisers in 2024? Dive into our blog post where we assess the relevance of #LinearTV, including the benefits and challenges it faces in the wake of the growing popularity of #StreamingTV. Read more: https://lnkd.in/gAmU6ngG

As we get closer to the traditional start of the broadcast TV season, some folks are beginning to worry. The last several years, we've seen new shows debut close to the first day of fall. That's about a month away. Most of the production for those shows takes place in July and August, in some cases earlier. Those oh-so-popular medical and cop shows take time to do. It's all the special effects. #antennas #satellite #streaming

As we get closer to the traditional start of the broadcast TV season, some folks are beginning to worry. The last several years, we've seen new shows debut close to the first day of fall. That's about a month away. Most of the production for those shows takes place in July and August, in some cases earlier. Those oh-so-popular medical and cop shows take time to do. It's all the special effects. #antennas #satellite #streaming

As we get closer to the traditional start of the broadcast TV season, some folks are beginning to worry. The last several years, we've seen new shows debut close to the first day of fall. That's about a month away. Most of the production for those shows takes place in July and August, in some cases earlier. Those oh-so-popular medical and cop shows take time to do. It's all the special effects. #antennas #satellite #streaming

Learn what Simon Clarke, CTO of Telestream, says about the need for increased efficiency and optimization across broadcast workflows in this NewscastStudio article: https://bit.ly/3xDj2Wi #Telestream #NABshow #NAB2024 #broadcast #workflows #NewscastStudio

Sport, FAST and Acquired titles the big winners across February 🏆 Nielsen's The Gauge report which measures US Total TV viewing has been released for February. Some headlines are: The Super Bowl was the biggest day for TV viewing since The Gauge launched in May 2021 Sport also delivered on Cable with NBA coverage taking the top slots across TNT, TBS and TruTV Acquired titles continue to be popular Young Sheldon (Netflix & Max) topped the ranking just ahead of Bluey (Disney+) and Grey’s Anatomy (Netflix) FAST services continue to grow, with Pluto TV, Tubi and Roku Channel all experiencing gains. YouTube also posted a record platform share at 9.3% of Total TV usage As a result of FAST growth, streaming accounted for 38% of TV viewing, up from 34% in February 2023

The future of linear TV is at a crossroads https://lnkd.in/djT54AG6

Unlock the secrets to create the perfect virtual set for your audience 💥 Virtual sets are an increasingly powerful feature to enhance your TV productions. Transport your viewers to a different world with powerful virtual environments that bring your content to life. Explore the technical considerations to keep in mind when employing your virtual set ⤵ 👉 https://shorturl.at/ewEZ0 #VirtualReality #VirtualSets #VirtualProduction #WiseTakes #wTVision

We are out here at MIP Markets - MIPTV, MIPCOM & more, discussing #FastChannel with Julius Toh. What are your thoughts on it? Are we looking at a new era of veiwership? #fasttv #fastchannel #streamingservices