THE DIGI FAIRY’s Post

Happy National Crown Day or Black Hair Independence Day! Since 2018, Dove and the Crown Act have given voice to the natural hair movement. There's a lot that has been done since that time but there's still more work to be done. I started the natural hair transition in 2017 and I am never going back. Rocking my natural hair and loving every bit of it! #crownlove #Dove #crownproud #passthecrown Thanks to the National Council of Negro Women, Inc. HQ for providing these resources: You can show the importance of National CROWN Day and hair freedom by sharing your personal hair story on social media using the Crown Day Toolkit (https://lnkd.in/gDGZVARf) and in the following ways: 1. Share images of your “CROWN” on social media using the hashtags #CROWNLove and #CROWNProud; use Dove's special CROWN Day photo filter link (https://lnkd.in/gBzwdTSg). 2. Include mention of @TheCROWNAct and @Dove, with key hashtags as provided, including #CROWNLove, #PasstheCROWN, and #CROWNProud. 3. Direct followers to TheCROWNAct.com and to Dove.com/CROWN to sign the petition (we have an updated goal of 1 million signatures). 4. Use the following hashtags freely and frequently: #CROWNLOVE #CROWNPROUD #PASSTHECROWN #DOVE

My daughter's been bugging me to take her to the new Sephora in Manchester. If you have a ten year old daughter, maybe you can relate? She's obsessed with over-priced, overrated skincare. And because it makes her so happy, I buy it for her. Don't we all want our children to be happy? - We talk about the dubious messaging, the fact that I have to earn the money she spends on it, and how she doesn't have to conform to unrealistic beauty ideals dreamed up by the patriarchy - at her age, or any age. And I keep buying her it, because it makes her happy. Does that make me a bad mother? She's not displaying any issues with her self esteem. In fact, her self esteem appears to be bullet proof. It's funny how we assume little girls hate themselves as much as grown up girls do. - I had an interesting chat with Sylvie's Mum, where I tried to hard relate with her about young girls and their makeup obsesssions. But no, Sylvie's not into that stuff. All along, I thought my daughter was trying to fit in, keep up with more affluent friends, join the pack. Turns out, she's been leading it the whole time. Mummy's a sucker. But a proud one. Is it because she's a girl, that I imagined she was a follower, not a leader? Part of the herd, rather than the shepherd? - I found this rocket that she coloured in, a few years ago, at Primary School. It's pretty on the nose, as metaphors go. She's shooting for the stars. She's aiming high. She's unstoppable. It's yet another example of gaslighting by the school system, because that's not how they're trying to mould her. But it's the truth. That child exited my body like a comet, and she's been burning across galaxies ever since. They can't stop her. As hard as they try. - Who we are told we are, may not be who we really are. So. Rather than thinking about your followers, on social media, why not think about yourself? Rather than thinking about a niche, why not consider that you are the niche, and you'll attract what you give out? Why not think about rewilding your brand, to see what happens, when you stop people pleasing, and start simply being? Who might you turn out to be, had they left you alone, to inhabit the you shaped space you were entitled to. #rewildyourbrand

Pink: The Dynamic Charm Pink is a multifaceted color that radiates love, playfulness, and boldness. Dive deeper into why brands love pink: Playful Sophistication: Pink balances softness with boldness, making it ideal for brands that want to express creativity and emotional depth. Wellness & Kindness: Pink resonates with compassion and care, making it a favorite for wellness, healthcare, and lifestyle brands targeting emotional connection. Trendsetter’s Hue: Pink is often used in modern branding to appeal to millennial and Gen Z audiences, especially for products that promote individuality and fun. Versatility in Shades: From soft blush to hot pink, this color adapts to different brand personalities—whether it’s gentle innocence or unapologetic energy. Cultural Shift: Pink is no longer confined to gender stereotypes; it has evolved to symbolize strength, diversity, and bold self-expression. #logicalshowsha #braning #designing #brandbuilding #pink #colour Pulkit Arora simran jeet singh CYK Hospitalities Pvt. Ltd.

It's giving... brat? Move over 'hot girl summer', Barbie's time is well and truly over. It's now officially the season of the slime-green brat. You might think it's just a quick viral phase, but being 'so Julia' is actually an entire movement. Put simply - 'brat girl summer' is not just a slogan, it's a lifestyle. Brats are not afraid to break the rules and express themselves. It's about being bold, adventurous and authentic. It's about celebrating diversity, individuality and creativity. It's about having fun, challenging stereotypes, norms and expectations all while being socially conscious and politically aware. So far we've had fashion, lifestyle and beauty brands (and even politicians) tapping into their bratiness and it doesn't look like the trend is moving on anytime soon. So what learnings can #bratgirlsummer serve on communicating with #GenZ ? 👽 Brands shouldn't be afraid to be edgy, provocative and playful (when appropriate, of course). Gen Z values brands that step out of their comfort zones and never play it safe. Having a strong brand personality is key. 👽 Gen Z can spot a fake brat from a mile away. They want brands that are genuine, transparent and honest. If you're desperately trying to make brat girl summer happen and it's not - don't force it - they'll respect that more. 👽 Never underestimate the power and influence of Gen Z. They are not a passive consumer group, they are active creators, collaborators and advocates. They want brands that respect their voice, listen to their feedback, and co-create with them so listen to their wants and needs. Ultimately, it's about being brat, but in a good way...

Have you been noticing the increase in cowboy culture in pop culture too? From streaming charts to high fashion runways, cowboy culture is everywhere. So, how can you harness this trend for your business? Whether it’s incorporating elements into your branding, launching themed products, or tapping into the current trend through marketing campaigns, there’s ample opportunity to ride the cowboy wave. Don’t let Beyoncé steal all the thunder, reign in some success for your brand too! 🤠🏇 Have you found yourself drawn to the recent surge of cowboy culture in music and fashion? 💭 #socialmedia #socialmediatrends #trending #westernwear #beyonce #cowboycarter #bellahadid #kendalljenner #cowboycore

Did you know how Fenty Beauty revolutionized the beauty industry?🤓 Fenty Beauty shook up the beauty industry with a single, groundbreaking launch: a foundation available in 40 shades (now 50!). Their tagline "Beauty for all" wasn't just talk – it was a bold statement that transformed the industry. From showcasing models of every ethnicity to embracing gender-neutral design and packaging with accessibility in mind, Fenty’s approach set the new standard for what true inclusivity looks like. The brand didn’t just gain popularity – it created a movement. 👉 Key takeaway for brands is when you design with inclusivity, transparency, and functionality at the core, you don’t just sell a product – you create a genuine connection with a wider audience. You build a lasting impact that resonates in today’s diverse and values-driven market. 🌎 #Marketing #Branding #Inclusivity #FentyBeauty #Diversity #ImpactfulBranding #Transparency

Mattel's New Barbies: Reflecting a Changing World Mattel recently introduced a visually impaired Barbie with a cane and a Black Barbie with Down syndrome, adding to their diverse lineup showcased recently at the Phoenix Art Museum. This move raises the question: Is Mattel leading in inclusivity or responding to consumer demand? A 2017 study showed that 78% of consumers want companies to take stands on social issues, and we're seeing this trend across industries. Companies like The Real Real, Bombas, and Toms are focusing on social responsibility; Patagonia, Adidas, and Allbirds are prioritizing sustainability; Ben & Jerry's and Levi Strauss are engaging in social advocacy; while GoodRX and Instacart are improving accessibility. This shift suggests we may be moving from an era where products shaped consumer preferences to one where consumer values are driving product development and corporate policies. How might this trend impact other industries? Are we witnessing a fundamental change in the relationship between companies and consumers? #Inclusivity #ConsumerTrends #CorporateResponsibility

A valuable marketing moment. Authenticity wins. Edikted feels real to Gen Z. They prioritize being relatable over being exclusive. Cultural Resonance. More than clothes, Edikted taps into Gen Z’s daily digital life. They're part of the conversation. Understanding and integrating into your consumer’s world is a great way to build distinctiveness for your brand.

Right now, 40% of the US population is missing from the beauty conversation. Where's the representation for all the stunning shades of skin, the glorious textures of hair, the diverse features that make us unique? The beauty industry has a responsibility to reflect the vibrant mosaic of humanity, not perpetuate narrow Eurocentric ideals. Let's break the mold and celebrate the beauty in ALL its forms. What can we do as consumers and creators to demand a more inclusive beauty landscape? ✨ #InclusiveBeauty #RepresentationMatters #RedefineBeauty . . . . . . #PierceMattiePR #NYC #NewYorkAgency #PRAgency #Marketing #BeautyBrands #Beauty #TikTok #YouTube #SocialMedia #Agency #SocialMediaMarketing #SocialMediaManagement

Last week, I had a great chat with Parul Gulati as we know she has cracked the female market! I had just one question in my mind: How do we reach the right female audience who would actually buy sneakers?🤔 The female sneaker market is way smaller compared to the male side, but we want to change that. Our goal? More women styling 7-10s with every outfit.🥵 Malkin shared some fire insights, we implemented them, and guess what? We’re already seeing a spike in female buyers! Now, we wait to see how things go post Valentine’s Day👀 Let’s go, ladies! Break the boundaries with 7-10s🤌