THE DIGI FAIRY’s Post

💡 How can brands truly connect with Gen Z? In today’s rapidly evolving market, understanding Gen Z's values, preferences, and behaviors is critical for building authentic connections. Our CMO and beauty industry insider, Elle (Elenita) Morris (she/her/ella) dives into this topic in Beauty Packaging Magazine sharing expert insights on crafting meaningful consumer experiences for this influential generation. 👉 Read the full article to discover how your brand can align with the expectations of Gen Z and thrive in this dynamic landscape: https://hubs.ly/Q02--fdB0 #GenZ #Beauty #BeautyPackagingMagazine #OlberdingBrandFamily

https://lnkd.in/eKdeKqhf Many brands are losing their unique identities as they rush to embrace the latest trends, often at the expense of their distinct voices. A recent example is the trend led by Jools Lebron, characterized as "very demure, very mindful." This trend has become global, prompting many brands to adjust their strategies to fit this new, refined aesthetic. The challenge lies in the blurred lines of trend adoption. Brands that would traditionally avoid trendy personas are now shifting dramatically to align with social media fads. This trend-chasing can dilute a brand’s authenticity and effectiveness. The key takeaway is the importance of maintaining well-defined marketing pillars. Brands should stay focused on their core values to avoid getting lost in the rapid changes of social media trends. A strong, consistent identity helps prevent brands from losing their direction in today’s fast-moving marketing landscape. #verydemure #verymindful

Gen X wants beauty brands to be more straightforward. Here’s what you need to know: 1. Transparency Matters: Gen X consumers prefer clear, honest communication from beauty brands. #TransparencyMatters 🕵️♀️🌟 2. Simple Messaging: They value simple, no-nonsense messaging over hype and jargon. #SimpleMessaging 📢✨ 3. Quality Over Hype: For Gen X, the quality and effectiveness of products are more important than flashy marketing. #QualityOverHype 🧴👍 4. Authenticity: Authenticity and genuine brand stories resonate strongly with this demographic. #Authenticity 🧡📖 5. Value for Money: Gen X expects good value for their money, seeking products that deliver real results. #ValueForMoney 💸💯 Beauty brands need to keep it real to win over Gen X. Straightforwardness is the key! 💬🔑 #GenXBeauty BTW, if anyone reading this is trying to launch or grow their brand in fashion, beauty, or luxury - please check us out and inbox us. We're pretty cool, and we love to help build empires. Best! https://lnkd.in/eTS8R3M2

💡 What's Trending in Beauty Marketing? With 2024 nearing its end, the beauty marketing landscape is buzzing with fresh trends. 🌟 A few highlights I've noticed that everyone in the industry is talking about are: Firstly, sustainability has taken centre stage. 🌿 Brands are doubling down on eco-friendly packaging and cruelty-free products. Shoppers are more conscious than ever, and transparency is key. If your brand has a green story to tell, shout it from the rooftops! Next up is personalisation. Consumers want products tailored to their unique skin types and beauty needs. Whether through AI-driven consultations or bespoke formulations, the brands that can offer a custom experience are those that are winning big. Gone are the days of one-size-fits-all! And let's not forget the power of social commerce. 🛒 Platforms like Instagram and TikTok are revolutionising the way we shop for beauty. With live-streamed tutorials and in-app purchases, social media has become the ultimate beauty shopping mall. What trends have you spotted? Drop a comment below! #BeautyMarketing #BeautyTrends #Sustainability #SocialCommerce

We love a provocative headline - but here's the real take outs from this article. It's compiled with indie brands in mind however, these experts views on the global economy and the beauty industry is useful for any beauty business. - The slowdown was expected and has been built into many brands and retailers financial plans - Q4 23 was HUGE and the Q1 result is a normalisation after that peak - Great, unique products which resonate on an emotional level will always sell so now is a good time to really think about your proposition - beauty has demonstrated resilience in the past and will continue to do so - brands that acknowledge consumers challenges build a better connection with their community - beauty represents an affordable luxury in a declining economy (when compared to apparel and home design) #beautybusiness #beautybrands #skincare #haircare #fragrance #cosmetics #massbeauty #prestigebeauty #luxurybeauty #mediainsight #globaleconomy #ecommerceinsight #beautygrowth #recession2024

Tween beauty: booming industry or cause for concern? 💄🚨 The global tween beauty market is expected to increase by $12 billion between 2023 and 2028. It's pretty incredible to see how much influence this young demographic has on the beauty industry. Brands are increasingly tailoring their products and marketing strategies to meet the unique needs and preferences of tweens, focusing on gentle, fun, and trendy options. However, there is some worry about the impact of beauty standards and consumerism on tweens at such a young age... Is it just me, or does this industry shift have both ups and downs?

Still Bullish on Beauty. Ulta Beauty Dave Kimbell's earnings call comments confirm a broader slowdown in beauty in 2024, while signaling a shift in consumer spending from prestige to mass. In this environment, businesses that adopt more data-driven, consumer-centric strategies will be able to innovate and adapt more effectively by leveraging insights gained from consumer behavior. Thanks to Rachel Brown and Beauty Independent for including me here. #beauty #beautybusiness #beautyindustry

🫧The adoption of #cleanbeauty by lower-income shoppers is having a significant impact on the category. 🫧Notably, mid-income consumers are most likely to join the clean #beauty conversation on TikTok, while higher earners are more likely to engage with the sector on Instagram, which may in part be related to average users’ ages: 16-24 for #TikTok and 25-34 for #Instagram. 🫧That said, Social Standards’ report claims that the typical clean beauty shopper is age 30 or older, white and female-identifying. 🫧Across both platforms, however, participation of higher-income shoppers is diminishing. 🫧Conversational keywords point to this shift. Per Social Standards, terms like “pricing” are increasingly common in Instagram clean beauty conversations. On TikTok, terms like “discount” and “affordable” are popping up in clean beauty chatter.

I love a provocative headline - but here are the real take outs from this article. It's compiled with indie brands in mind however, these experts views on the global economy and the beauty industry is useful for any beauty business. - The slowdown was expected and has been built into many brands and retailers financial plans - Q4 23 was HUGE and this is a normalisation after that peak - Great, unique products which resonate on an emotional level will always sell so now is a good time to really think about your proposition - beauty has demonstrated resilience in the past and will continue to do so - brands that acknowledge consumers challenges build a better connection with their community - beauty represents an affordable luxury in a declining economy (when compared to apparel and home design) #beautybusiness #beautybrands #skincare #haircare #fragrance #cosmetics #massbeauty #prestigebeauty #luxurybeauty #mediainsight #globaleconomy #ecommerceinsight #beautygrowth #recession2024

When asked about my favourite local brand, my answer is always Swiitchbeauty. The brand was founded in the 2010s and has managed to cultivate a cult following and sustain its success as a small business in the challenging South African economy. How have they managed to stay sucessful? Understanding of their target audience. The brand cater to individuals, predominantly girls and guys, who spend most of their time online and closely follow international beauty trends. Their customer loves skincare and makeup, they like the "clean girl aesthetic" that has taken the internet by storm and their fashion icon is likely Hailey Bieber. The brand caters to their audience in every step, from the langauge they use, the look of their website, packaging and their social media content. Adaptation During the pandemic, the beauty industry switched its focus from makeup to skincare as many of u spent a lot of time indoors. Swiitchbeauty, primarily known for its makeup offerings at the time, recognised this shift in the industry and began to introduce more skincare to their collection. Without this strategic adaptation, I believe the brand could have suffered a significant downturn during the pandemic, like many other makeup brands. Using their online audience as a focus group The brand regularly asks their audience what they would like to see from them and this makes consumers feel like they are part of the decision-making process. This approach increases the likelihood of consumers purchasing a new release from the brand. Pricing Swiitchbeauty produces high-quality and aesthetically pleasing products that rival trendy international brands like Glossier, Rhode Beauty, Rare Beauty, and Saie Beauty, all at an affordable price point tailored to the South African audience #advertisingandmarketing #socialmedia #digitalmarketing #advertising #marketing