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Thank you Audrey Kemp for featuring insights about the reputational impact of the Samsung labor strikes from Jason Voiovich in The Drum https://lnkd.in/gvgtcYau
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In December Etsy scrapped its CMO role and merged its marketing and operations teams then last month appointed its first chief brand officer. This restructure signals not only that Etsy is doubling down on brand marketing, but that it wants its brand communications to be backed up its operations. Its new CBO Brad Minor tells The Drum that he works closet with the policy and product leads - a very unusual set up for a marketing team. “It’s less about creating shiny, polished imagery that is devoid of substance. Instead its what is the substance to customer buyer experience we’re creating? What are the risks of that and what are the things we need to solve as we build in tandem the story and the experience itself?” What do you make of this set up? #Etsy #Marketing https://lnkd.in/eeTsueiW
Etsy’s first-ever brand boss isn’t interested in ‘shiny, polished’ ads
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With the cookies, Kamala and now the Olympics, it’s been a busy week in marketing. Let us simplify it. Read our weekend briefing here. 👇
This Week In Marketing: Cookies survive | Kamala campaign drive | best advertisers & agencies now live
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Most complicated campaign to announce free milk and cereal ever 🏆
WHY'D WE HAVE TO GO AND MAKE THINGS SO COMPLICATED? We've got a new marketing campaign and it might just be the most complicated thing anyone's ever done. Imagine the Da Vinci Code meets a Rubik Cube with a bit of time travel and 5D chess thrown in for good measure. Oh, and just to make it even more complicated, there's some free oat milk from Minor Figures too. Good luck trying to wrap your heads around it.
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Thank you to the panelists at our most recent event for The Drum Network on experiential marketing 🥁: Jorge E. Narváez-Arango SVP, Head of creative EMEAI George P. Johnson UK. Amal Atallah, MD of Landor. Chris Jenkins, Head of 3D at Bulletproof. It was brilliant to discuss ‘brands as experiences’ and how sustainability and tech intersect with experiential marketing. Click here to join The Drum Network: https://lnkd.in/ecrWaejs #TheDrumNetwork #ExperientialMarketing #Events #Marketers #MarketingEvents
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🏆 The World Creative Rankings 2024 mid-year results are live 🏆 This mid year review has seen interesting movements in all 3 categories (Agency Leaderboard, Most Awarded Advertisers and Best Ads). Well done to FCB New York who have climbed their way up the Agency Leaderboard, along with Rethink, Publicis Conseil and TBWA\Worldwide. Kudos to CeraVe who have showcased their creative flair in the Ads category and AB InBev who remain this years undefeated champions in the Most Awarded Advertiser category. Make sure to click the link below to watch the best ranked ads, and view the most awarded advertisers and top agencies leaderboards: https://lnkd.in/e8a7tPt 🥁 #worldcreativerankings #advertising #creativity #marketing #brandmarketing
