The Fast Mode’s Post

Last week, I shared how Vodafone Business' 5G Network Slicing revolutionized the festival experience for vendors. But there’s so much more happening behind the scenes that makes this technology a game-changer for major events.   Let’s go backstage and dive deeper into the collaboration that brought this innovation to life. Ker Anderson, Emma Keedwell, Kali Kiosseoglou and Stefan Cloete, discussed how the partnership between Ericsson and Vodafone Business - one that stretches back decades - continues to raise the bar in enhanced 5G connectivity.   One standout innovation is network slicing. It gives operators the ability to dedicate parts of the network to specific groups, ensuring uninterrupted, high-performance connectivity - even in the face of surging data traffic. A great example was the broadcast of King Charles’ Coronation last year, which was handled seamlessly without a hitch over a network slice on Vodafone's network despite a 90% spike in data traffic.   From supporting vendors at massive UK festivals to delivering flawless streaming to global audiences, the results speak for themselves. As we look to the future, I’m excited to see how our joint collaboration will push the boundaries of what’s possible with 5G technology.   Watch the full video here ➡ https://lnkd.in/d-9Qsw5H   #5G #NetworkSlicing #Backstage #MakeitMemorable #Vodafone

Who doesn't love to go to big sporting events or concerts where the mobile networks just works? When it comes to highly congested events, mobile connectivity matters – get it right with fans and 5G smartphone users are willing to pay 11% more for an elevated, quality of service experience. Get it wrong, and they're 3 times more likely to choose another provider within 6 months. And I am very lucky to work with customers who understand this and focus on venue and event experience. From hotly anticipated concerts to once-in-a-lifetime sporting events, a reliable connection can mean the difference between sharing special moments with loved ones and leaving a venue disappointed and choosing another provider. To create memorable experiences for consumers throughout their entire event journey, Telcos can give fans what they’re looking for with an elevated network performance – something our Head of ConsumerLab Jasmeet Sethi explores in his latest blog. Dive deeper into his latest blog and discover the future opportunities from fan experiences ➡️ https://lnkd.in/dg8F5DkH #MakeItMemorable #FanExperience #StadiumExperience #5G #EventTech Henning Kaas Ellinor Jepsson Julio Antonio Trejo Michael Kjær Jørgensen Mikael Baumbach Johan Ryden Andrijana Popovska Bhupendra Singh Sergey Chikhachev Tom Karlsson Steen Hyttel

I went to my first festival age 16, straight after GCSE results day.    My friends and I were dropped off at Reading Festival with a backpack and a few cereal bars each, to last us the 4 nights of camping.    We spent the weekend getting lost, meeting people and making memories.    But, there was no connection—if you got lost, you wouldn't have any signal to contact your friends.   I revisited Reading Festival this summer after 8 years, this time armed with 5G connectivity that transformed the event experience. No more lost signals or disconnections - I could easily locate friends and share videos seamlessly. 5G is revolutionising event experiences, as we discovered firsthand at a recent festival.   We took the Ericsson mic to a musical festival with enhanced 5G from Vodafone to hear what impact it is having firsthand.    Here's what we learnt:   📶 Vendor payments: 5G ensured reliable connectivity throughout the festival, preventing fraudulent payments and lost sales. 🎟️E-tickets: Attendees could pre-load e-tickets, cutting down wait times at the festival entrance. 🚨 Security: With seamless messaging, security, and stewards could keep in contact while ensuring radio channels were free for emergencies.   Watch our video below to hear firsthand from the vendors and event organisers. 🎤   Find out more: https://lnkd.in/eJfD_jsh #Ericsson #MakeItMemorable #FestivalConnectivity #FanExperience

Did you know? Customers who experience a bad network experience at major events like music festivals are three times more likely to churn in the six months following! With that in mind, a team from Ericsson took their mic to an event, powered by Vodafone's 5G network, to highlight how 5G is essential for vendors and organizers. This is what they learned: 💳 Event vendors depend on mobile connectivity to process sales, but weak signals can cause card readers to drop out, resulting in missed transactions and temporary closures. With powerful, reliable 5G, every transaction is processed smoothly, and vendors can stay open for business. 🛡️ Security personnel typically rely on walkie-talkies, limiting communication to critical messages to avoid clogging the airwaves. With reliable 5G, security staff can maintain constant contact and share information seamlessly using messaging applications. 🎟️ Organizers need to move people through queues quickly, and robust 5G enables attendees to pre-load their e-tickets with ease. It also ensures the organizers' platform processes check-ins without delay, reducing queues and enhancing the experience for everyone. I believe that 5G is truly transformative, unlocking smoother operations and unforgettable experiences across the board. But don't just take my word for it; watch the full video below and have a read below.😉 🔗 https://lnkd.in/gBE_WsdR #MakeItMemorable #5G #EventTech #Connectivity #FanExperience #TeamEricsson

How are telcos creating next-level fan experiences? Ericsson’s latest guide reveals how major events like concerts and sporting events are leveraging #5G to deliver seamless connectivity, increase engagement, and drive revenue growth. A few key takeaways: - 5G users are *willing to pay 11% more* for premium connectivity - Poor network performance leads to *3x higher churn* rates - Data usage at live events has increased by *67% globally* If you’re looking to understand how 5G is transforming the fan experience and unlocking new business opportunities, this guide is essential. 👉 Download it here: https://bit.ly/3Y2Ssko #MakeItMemorable #Telcos #FanExperience #EventTech #5GInnovation #FanExperiences #ad

➡️ The future of sports is being transformed right before our eyes, driven by 5G technology. 🏟️ With Ericsson and its partners delivering unparalleled 5G network experiences at major sporting events, the fan experience is reaching new heights. ✨ During a single tournament game this summer, two terabytes of data per second were transported over the Deutsche Telekom network. This staggering number highlights the growing demand for seamless connectivity as fans engage with their favorite teams and share moments in real-time. 🤳 What’s even more exciting is how 5G is opening the door to immersive experiences like augmented reality, allowing fans to access multiple player stats, replays from different angles, and even real-time broadcasts through a 5G ‘network slice.’ Imagine watching a game and being able to switch views as if you were in control of the camera. 📱 As 5G continues to evolve, it’s not just enhancing how we watch sports—it’s transforming the entire industry, from athlete performance to stadium operations. 🚀 #️⃣ #Ericsson #DeutscheTelekom #5G #Connectivity #SportsTech #Technology #Innovation #SportingEvent #Sports #Industry #Makeitmemorable #TeamEricsson

The future of sports is being transformed right before our eyes, driven by 5G technology. 🏟️ With Ericsson and its partners delivering unparalleled 5G network experiences at major sporting events, the fan experience is reaching new heights. During a single tournament game this summer, two terabytes of data per second were transported over the Deutsche Telekom network. This staggering number highlights the growing demand for seamless connectivity as fans engage with their favorite teams and share moments in real-time. What’s even more exciting is how 5G is opening the door to immersive experiences like augmented reality, allowing fans to access multiple player stats, replays from different angles, and even real-time broadcasts through a 5G ‘network slice.’ Imagine watching a game and being able to switch views as if you were in control of the camera. 📱 As 5G continues to evolve, it’s not just enhancing how we watch sports—it’s transforming the entire industry, from athlete performance to stadium operations. Have you ever used 5G at a sporting event and what was your experience like? #5G #SportsTech #TeamEricsson

The future of sports is being transformed right before our eyes, driven by 5G technology. 🏟️ With Ericsson and its partners delivering unparalleled 5G network experiences at major sporting events, the fan experience is reaching new heights. During a single tournament game this summer, two terabytes of data per second were transported over the Deutsche Telekom network. This staggering number highlights the growing demand for seamless connectivity as fans engage with their favorite teams and share moments in real-time. What’s even more exciting is how 5G is opening the door to immersive experiences like augmented reality, allowing fans to access multiple player stats, replays from different angles, and even real-time broadcasts through a 5G ‘network slice.’ Imagine watching a game and being able to switch views as if you were in control of the camera. 📱 As 5G continues to evolve, it’s not just enhancing how we watch sports—it’s transforming the entire industry, from athlete performance to stadium operations. Have you ever used 5G at a sporting event and what was your experience like? #5G #SportsTech #TeamEricsson

The future of sports is being transformed right before our eyes, driven by 5G technology. 🏟️ With Ericsson and its partners delivering unparalleled 5G network experiences at major sporting events, the fan experience is reaching new heights. During a single tournament game this summer, two terabytes of data per second were transported over the Deutsche Telekom network. This staggering number highlights the growing demand for seamless connectivity as fans engage with their favorite teams and share moments in real-time. What’s even more exciting is how 5G is opening the door to immersive experiences like augmented reality, allowing fans to access multiple player stats, replays from different angles, and even real-time broadcasts through a 5G ‘network slice.’ Imagine watching a game and being able to switch views as if you were in control of the camera. 📱 As 5G continues to evolve, it’s not just enhancing how we watch sports—it’s transforming the entire industry, from athlete performance to stadium operations. Have you ever used 5G at a sporting event and what was your experience like? #5G #SportsTech #TeamEricsson

The future of sports is being transformed right before our eyes, driven by 5G technology. 🏟️ With Ericsson and its partners delivering unparalleled 5G network experiences at major sporting events, the fan experience is reaching new heights. During a single tournament game this summer, two terabytes of data per second were transported over the Deutsche Telekom network. This staggering number highlights the growing demand for seamless connectivity as fans engage with their favorite teams and share moments in real-time. What’s even more exciting is how 5G is opening the door to immersive experiences like augmented reality, allowing fans to access multiple player stats, replays from different angles, and even real-time broadcasts through a 5G ‘network slice.’ Imagine watching a game and being able to switch views as if you were in control of the camera. 📱 As 5G continues to evolve, it’s not just enhancing how we watch sports—it’s transforming the entire industry, from athlete performance to stadium operations. Have you ever used 5G at a sporting event and what was your experience like? #5G #SportsTech #TeamEricsson