What is the primary use of artificial intelligence in sales enablement?
For departments like sales enablement with too much on their plate, the primary benefit of artificial intelligence is automation.
But building an “AI-powered” go-to-market organization doesn’t mean replacing sellers and content creators with robots. Instead, it eliminates repetitive tasks and lets us focus on our more human strengths, like creativity, strategy, and empathy.
You know, the things that matter most to customers and help define your brand.
And despite the media frenzy surrounding AI thanks to ChatGPT, we’ve long used AI to improve and support sales, enablement, and marketing professionals throughout every phase of the sales lifecycle.
Tools like automated content provisioning and intelligent recommendations are key examples.
Sales enablement and marketing teams benefit from the support AI provides sellers as well as trackable engagement metrics that give them ability to prove the ROI of their daily efforts.
Sales teams benefit from quick, easy access to relevant sales collateral and content summaries, helping them achieve higher win rates and deliver better experiences to prospects.
For each of these teams, AI is the backbone of a more efficient workflow.
In fact, researchers found that AI-powered sales and marketing teams were able to generate 50% more leads and reduce call times by up to 70%.
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