The Haze Agency’s Post

Still a big potential exist to increase footfall and conversion rate within the Beauty category at Travel Retail. Digging into the numbers you will find that especially the Men are lacking here. One way to unlock this potential for increased footfall/conversion is by adding a Men's grooming solution/brand/assortment and here our leading Men's grooming brand American CREW is a good choice - see below example from Frankfurt. By increasing Men's footfall into the Beauty category you/retailer will also enjoy a significant impulse buying of other Beauty items.

The trajectory of celebrity brands, seen in the struggles of Rose Inc., shows they must evolve to stay relevant. As a global brand strategist, I see the future hinging on: • Authenticity: Emotional connection between founder and community is crucial. • Consistent Engagement: Rihanna’s Fenty Beauty and Selena Gomez’s Rare Beauty succeed by reflecting genuine founder values. However, relying on fame alone is unsustainable. The next wave will come from those who: • Embody Brand Ethos: Founders must truly live their brand’s values. • Challenge Traditions: Integrating collaborative, community-driven approaches will resonate deeper culturally. Can celebrity-led brands shift from personality-driven ventures to impactful cultural movements? This is the future we must consider in branding. #BrandStrategy #CelebrityBrands #AuthenticBranding #CulturalImpact #FutureOfBranding #SidneyEvansGlobal

🌟 Beauty Battle: How Kay Beauty Flourishes While 82 Degree East Faces Challenges 🌟 In the competitive beauty industry, Katrina Kaif's Kay Beauty thrives with its inclusive, affordable makeup, seeing a 40% annual growth since its 2019 launch. In contrast, Deepika Padukone's 82 Degree East struggles despite a luxurious debut in 2022. It faces challenges with high pricing and unclear branding in a saturated market. This contrast highlights a crucial lesson, the success of a celebrity brand often hinges on more than just the star’s popularity. It requires clear brand positioning, authentic engagement with the target audience, and an unwavering commitment to the product’s value proposition. Differentiator strategies often lead to stronger brand loyalty and can justify premium pricing, than replacement strategies that can be aggressive but might struggle with long-term sustainability. I'm curious to hear your thoughts 💭 Have you encountered any celebrity brands that have particularly impressed or disappointed you? #celebritybrands #marketingstrategy #businessinsights #beautyindustry #business

Good Glamm ties up with Serena Williams' beauty brand WYN Tennis legend Serena Williams and the #GoodGlammGroup have joined forces to launch WYN BEAUTY, a clean, high-performing makeup line designed for everyday life. With a commitment to inclusivity, WYN BEAUTY offers 91 shades across 10 distinct products in face, lip, and eye categories. Brand USP: Flexible Formulas, All-Day Hydration: WYN BEAUTY claims to offer flexible formulas "whether you’re on the court or in the boardroom". The makeup range is characterized by constant skin hydration. Serena’s Vision: Founder and entrepreneur Serena Williams shares her vision: “I needed makeup that could truly move with me. That’s the intention behind WYN BEAUTY – for people to live in it every single day of their lives and enhance the beauty they already have.” Authenticity and self-expression have been touted to be drivers of the brand. Affirmations in Every Shade: Each product and shade is named as a personal affirmation, reflecting Serena’s match-day rituals. The company has stated that from Brave to Shine, these affirmation themes empower users to embrace their strength and beauty. Global Rollout: WYN BEAUTY by Serena Williams is a brand that celebrates individuality, confidence, and living life in color. It has launched in over 685 Ulta stores across the US, followed by a global rollout. The Good Glamm Group, known for its tech-enabled beauty brands, ventures into the US market with this joint venture. #WYNBEAUTY aims to redefine beauty standards and empower consumers worldwide. Initially focused on the US market, it will later expand to India and other global markets. #Beauty, #fashion and #retail are key components of Technopak Advisors' consulting division. #beautybusiness #beautybrands #beautybusinessgrowth #businessmanagement #consultingfirm #technopak #technopakadvisors #technopakinsights

A Men’s Grooming Brand Grew 291% in Under 3 Years? Yes, you heard it right. Its BAKblade Distinctive branding is their secret ingredient. It isn’t about being flashy— it’s about being authentic, memorable, and connecting with your audience. The secret lies in niches. Why Should Your Business Embrace a Niche like BAKblade? Less Competition ↳ Niches reduce competition, attracting more customers. Unique Branding ↳ Niche markets allow for distinctive branding. Loyal Customers ↳ Serving a niche fosters brand advocates. How BAKblade find its Perfect Niche? Followed their Passion: → BAKblade identified a niche market: back hair removal. → Their passion for addressing this need fueled their business journey. Market Research: → BAKblade delved into research to uncover untapped niches. → They identified what people were searching for and tailored their product accordingly. Spy on Competitors: → BAKblade peeked at what others were doing in the grooming market. → They learned from competitors' successes and identified gaps to capitalize on. Solved a Problem: → BAKblade recognized the pain points of back hair removal. → They created a solution with their patented DryGlide blade cartridges and adjustable handle, meeting a pressing need. Tracked Trends: → BAKblade stayed ahead by monitoring grooming industry trends. → They adapted and evolved their product to meet changing demands. Unique Selling Point (USP): → BAKblade distinguished itself in the broader market by focusing on men's grooming products with innovative design. → Their USP included a 60-day money-back guarantee and free shipping for orders over $65, ensuring customer satisfaction. What you sell does not matter, find your unique voice and let it resonate! Remember, RICHES are the NICHES Need more clarity? Join our community for further Growth sessions, to learn Marketing & Sales✨ https://lnkd.in/gNnmnm-Z Together, we’re crafting growth stories! Yes, Your dream calls! ✨ #DreamCalls - Growth Community to learn Marketing & Sales #ItsTimeToWakeUp #startups

How did the most hated #brand in 2016 become America’s darling 2023-2024? A maniacal #focus on the #customer and #product. Abercrombie & Fitch Co. is a masterclass in growing-up with a generation while still attracting the younger generation. The #assortment evolved to #denim that loves curves, #wedding and wedding event inspired #outfits, and #office appropriate looks. It’s a full lifestyle shop that wants to dress their customers for every facet of life’s events from lounging to partying. At the same time, models went from very singular – skinny, white, blonde and evolved to be more representative of various body shapes, skin tones, and hair styles. All of this, studying and listening to the consumer, along with #strategic #influencer #partnerships have propelled A&F to record breaking earnings this quarter – a 22% increase in first-quarter sales over a 16% increase the year prior. My question is – does A&F have enough #inventory in the pipeline to continue to meet demand levels of this magnitude? Below is a picture from 2004 - 2005ish in my A&F (not the jacket 😂). I had to dig deep for this one. It was a physical picture!!

Collaborations have been at the height of their success, with unexpected buzz-worthy partnerships erupting across luxury, fashion, streetwear, and beauty. The younger generations are fueling this collaborative culture as they look to be surprised and entertained. The duos of the moment? Beauty and beverage collabs, high in color and creativity. From nails, to hair, to skin care, the beauty-beverage collaborations span all categories and give consumers a sense of excitement as brands play on scent, color, texture, and packaging to make the beauty experience more unique and memorable. poppi, a US-based prebiotic soda brand, recently partnered with INNBEAUTY PROJECT to create two limited-edition lip oils inspired by poppi’s Raspberry Rose and Cranberry Fizz sodas in a unique Sips & Lips Limited Edition Duo. Recreating soda flavors in a lip oil, the brands bet on Gen Z’s love for bright and colorful collabs and lip oils to bring this concept to life. Meanwhile, candle and fragrance brand Boy Smells partnered with Kin Euphorics, the non-alcoholic drinks brand co-founded by Bella Hadid, to celebrate wellness and elevate consumers’ cognitive state via the power of scent and taste. The collection debuted a line of candles, each inspired by one of Kin’s adaptogenic beverages – meant to be enjoyed while the candle burns – with the combination intended to “set your mood aflame.” Leaning into the PSYCARE movement, the collaboration was specifically designed to illuminate neural pathways in a bid to enhance one’s mood. Ever-so creative, cross category collaborations have proven to be an exceptional tool for partner brands to leverage each other’s audiences, create a sense of novelty, and tap into new markets. #BEAUTYSTREAMS #BeautyBusiness #BeautyIndustry #BeautyTrends #CosmeticIndustry #BeautyCollaborations #BrandedPartnerships #BeautyBeverageCollaborations

With so many beauty brands debuting every year, standing out is a tricky task, especially as consumers have become more savvy about what they’re looking for in a beauty brand. In an interview with Erin Cabrey for Morning Brew Maesa CEO Piyush Jain shares how the company finds success in mass. #beautyindustry #beautybusiness #beautyincubator #morningbrew #maesamagic #affordableluxury #beautybrands https://lnkd.in/e5TxDKWq

Anastasia Soare's journey from Romania to Beverly Hills in 1989 marked the genesis of a beauty revolution. Initially an esthetician, Soare's innovative approach to brow shaping, utilizing the "Golden Ratio Method," catapulted her into entrepreneurial stardom. In 1997, she founded her flagship salon, laying the foundation for what would become Anastasia Beverly Hills (ABH), a global beauty empire revered for its transformative cosmetics. #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailreports #retailtechcase #retailtrends #retailbusiness BY - Aritra Ghosh, Features Writer, IndianRetailer.com & Retailer Magazine Sanjali Giri, VP - International Brands & Retail at House of Beauty