The Independents’ Post

It’s been amazing to watch Castore go from strength to strength on their expansion journey – made even more exciting by our small role in their success 🌟 From refining their new tone of voice to providing ongoing support for their product launches, we’re shaping a sporting legacy. Read all about it: https://lnkd.in/ewmCJUty 🏋️💪 #contentmarketing #businessgrowth #castore #betterneverstops

In one of the most memorable co-branding moments of the decade, a man donned in a spacesuit took a daring leap from a space pod, capturing his breathtaking descent with a GoPro in hand. Not only did this viral sensation break three world records, but it also underscored the sheer power and potential of strategic brand collaborations. The real winners behind this sky-high co-branding venture were RedBull and GoPro’s sales.  RedBull’s sales grew by 7% in the next six months, and GoPro generated $32.26 million by the end of the year—that’s the power of co-branding.  In this article, we’ll unpack the magic behind such successful endeavors and present four proven strategies to elevate your business through brand partnerships, while shedding light on some examples of co-branding. Ready to make the most of inter-brand cooperations?

We all know it’s a m-m-material world, and brands are …teaming up for the thrill 🎶 Think of the buzz around Pokémon x Van Gogh, the creativity of Frank Green x The Warlukurlangu Art Centre, or the cultural impact of Michael Jordan x Nike. Successful collaborations can redefine market positions, but for long-term effectiveness? Yep, you guessed it (we are lawyers after all) – you need a well-crafted agreement. But here’s the key: the success of these collaborations hinges on having clear, well-structured agreements. A robust collaboration agreement isn’t just a formality; it’s essential for ensuring smooth and effective partnerships. Curious about why your business needs a solid collaboration agreement? Check out our latest blog post for insights 👉 https://lnkd.in/gtuMFhE8 Ready to take your partnerships to the next level? We’re your material girls (and guys) - reach out to us at hello@legalite.com.au to get your collaboration agreement in place. #collaboration #brandpartnerships #marketing Marianne Marchesi GAICD Marija Dukadinovska Jarrod Marchesi Dimitra Kuyucu Kayla Davison Katherine Beames Katelyn Tobin Carlie McCulloch

Our Strategy Director Guy Mitso weighs in on the Seven Group name change, another example of the importance of considering brand architecture and corporate strategy in naming #houstongroup #brandnaming #naming #brandstrategy Guy Mitso

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Be sure to connect with Emily L. C. if you're at today's World Trademark Review Brand Strategy Summit!

As the developers of connected commerce and the consumer journey to final click BRAND NEW GALAXY, you understand the opportunity of a truly connected creative, media and commerce solutions for the world's most beloved brands. Coty, Lindt Home of Chocolate, and 3M among many others. The multiplying force of connected solutions. Not brand OR performance, brand & performance. One unified action. #brandperformance #bettertogether #team #media #ecommerce #creativeadvertising #modernmarketing

Good news for the bold businesses that want to elevate their branding. . . . I’m thrilled to announce that I am partnering with the incredible team at Movetic as we commit to doubling down on crafting bold and resilient brands. You know, the brands that stand for something and have something to prove. Movetic’s dedication to pushing boundaries with brands such as Skrewball Spirits, Crocs, and Sun Bum (to name a few) aligns perfectly with my vision of delivering standout brand and creative strategies. But for me, this partnership is about more than just a transition; it’s about refining my approach to work and life. It's going to allow me to be more mindful of my time, more purposeful in my work, and give me more opportunities to watch my little one grow. With this new partnership, I look forward to not just surviving the daily grind but thriving in it, balancing client commitments with creative freedom, and focusing on providing proactive rather than reactive brand solutions. Because isn't balance the goal of life? Here’s to new beginnings and bold futures! Now let's get to work. ✌️🍕 S/O to the Movetic homies: Josh Andrew Roger Bailey Annette Nick Trevor Yichen Shawn

Embrace your inner triangle! 🔺🎉 Doritos' latest campaign connects generations through the universal language of self-expression. 🧑👵 By integrating the brand perfectly into the story, they've encouraged us all to "be a triangle in a world of circles" in a clever reference to their visual brand cue. #DistinctiveBrandAssets #Advertising #Marketing

Embrace your inner triangle! 🔺🎉 Doritos' latest campaign connects generations through the universal language of self-expression. 🧑👵 By integrating the brand perfectly into the story, they've encouraged us all to "be a triangle in a world of circles" in a clever reference to their visual brand cue. #DistinctiveBrandAssets #Advertising #Marketing