Jeff Cook’s Post

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CEO/Owner at Jeff Cook Real Estate

How do I motivate my team to crush their goals, month after month? Well, it’s not about ruling with an iron fist or dangling a carrot. It’s about building a culture where folks feel valued, supported, and excited to come to work every day. I take a three step approach to this. First of all, I give my team ownership. I don't micromanage my agents. I trust them to manage their time, build their client base, and close deals their way. That sense of ownership lights a fire under folks! Secondly, I make sure to celebrate my team’s wins, both big and small. It's not just about the big commissions earned. It’s about the open houses run, offers accepted, and milestones reached. Celebrating the wins keeps the energy high and the momentum rollin'. And finally, like I said last week: lead by example! I'm not afraid to roll up my sleeves and get my hands dirty. My team sees me hustling day in and day out, and it inspires them to do the same. At the end of the day, it's about creating an environment where folks feel like they're part of something bigger than themselves. They know they're not just working for me, they're working for each other, and for our shared success. And that's a mighty powerful motivator! 🏆

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