Dive into this fascinating interview as our esteemed Judge Consultant, Danilo Kusmuk, recently had the pleasure of interviewing Elena C., VP of Operations at Playtech Managed Services.
They discussed Elena's journey into CX and her experiences as a judge at our Awards. Elena's views on Customer Centricity are truly inspirational, and we are excited to share the entire interview with you.
A heartfelt thank you to Elena for sharing her expertise and Danilo for conducting such a wonderful interview. 💗
#interview#cx#customerexperience#customercentricity
Uh, so Elena, thank you very much for taking the time to meet me today. Of course, it's a pleasure to see you again. A little bit of background. So for those who don't know, Elena's been judged on our events for more than 10 times. So it's really a pleasure to, to, to be able to have this conversation with you today. Elena. So how are you feeling today? Great, I feel amazing and you know, very good weather here. It's a people guy. But I can tell you that it's a pleasure to be here with you here today and I am extremely happy to be part and to participate in their words international because it's it's it's just such an amazing experience. I must tell you. Absolutely. Thank you very much for saying so I have a couple of questions for you just to give a bit of a background. So when was it exactly did you first start working in this field of work? See huh, Well, from as long as I remember, you know, I have been 1818 or actually almost 19 years in this in my career and I have been in an inverse and I in the dynamic world of customer services and customer experience. From my early days as a customer service agent, I witnessed this first hand. The transformative impact and exceptional customer interaction can have in the business performance as I progress through all the ranks and my passion for contributing and I've ever evolving customer experience only. Densify and in each in each new project, it felt like, you know, accelerating the opportunity to shape and weight the customers perceive and engage reporting our services some from being a customer service representative, still now leading a customer experience department. I only see the difference in the name, but none in in this core principles. Yes, of course, that is so inspiring. I especially admire how you implemented the initial practice into. Meeting a customer experience department actually. And what what is it exactly that you're in charge of within your organization right now? Yeah. So as a VP of Operations, my responsibilities extend beyond the traditional operations management because I oversee also, you know, in terms of back office configuration, project management, project management, project management and many other departments as well. Our approach is proactive and we're just not solving operational challenges. And conventionally we are also leveraging the technology or. Mating processes and exploring innovative solutions to elevate the productivity, efficiency and the customer experience beyond conventional limits. Wow, sounds like, uh, quite a responsible role you have, uh, but I have no doubts in the way you're handling it, of course. And Elena, what aspects of our events attracted you and LED you to express interest in, in judging? Well, what attracted me the most is the perception of your commitment to recognize and celebrate outstanding achievements in customer experience, the focus on innovation, the best practices. And in sharing the knowledge across the industries resonate with my personal and professional values. So judging at these events offers the unique opportunity for me to also learn from the best. And where I also, I also always aim to contribute in the set, benchmark it in the CX community. Absolutely, absolutely. I can already see how that fits perfectly into our judging process. And also what I wanted to ask is when you judge for the first time. Way back at, uh, in, uh, 2021 at the ICA. So, uh, what was your initial impression when the event actually completed? Well, after my initial judging experience in International Customer Experience Awards in 2021. Wow. He has passed the time. Yeah, I was impressed by the detail and rigorous presentations and at the enthusiasm of the participants commit, you know the committed to customer centric innovation. The event showcase unique strategies and demonstrated widespread the dedication and enhancing customer experience across various sectors. It was both inspiring and reassuring by surrounding the professionals who share the similar passion and mindset. Absolutely. Thank you very much for sharing that and I'm so happy that you gained, uh, so much. And, uh, my last question to you would be, uh, based on your experience, what would you consider to be the most valuable benefit out of judging on our events? Well, the most valuable benefit I gain from participating as a judge and sometimes, you know, judges is was the extensive networking and learning opportunities, engaging with like minded leaders and innovators that provide fresh. Insights, ideas that I could bring back in my own professional journey. It was incredibly enriching to have some sort of exchange perspective and emerging on the CX trends and challenges, which is also enriched my approach to operational excellence. Wow, wonderful, wonderful. Thank you very much for sharing this, Elena. Um, of course, uh, we are about to, uh, meet and see each other in November in London at the IXA. So very much looking forward to that and thank you once again for taking the time to, to meet me today. Thank you very much and it was a pleasure to see you and send my regards to all dream team and amazing. You know, it's, it's such a, such a wonderful, you know, support and effort that you are providing across all our. All participants and all judges is just as such amazing and it's remarkable as well. Thank you. Thank you for trying to do likewise, Elena, have a good day. Bye.
Get ready to dive deep into the world of Total Experience (TX), in our upcoming webinar, hosted by Ian Golding, Global Customer Experience Specialist, on October 7th at 5 pm BST. 💫
Make sure to join the conversation, prepare your questions for Ian and discover valuable takeaways from this webinar.
See you there! 💫
#tjc#thejudgeclub#webinar#totalexperience#CX#EX
CX and EX are often talked about together, but where do UX, HX, and DX fit in? How do they contribute to a company’s Total Experience (TX), and is it realistic to manage them as one?
On October 7th at 5 pm BST, Ian Golding will guide you through a lively discussion on how these experiences connect and what it means for businesses today. ✨
Get ahead of the curve and learn how adopting a Total Experience mindset can set you apart in today’s competitive market.
Register today. 📝
#tjc#thejudgeclub#customerexperience#employeeexperience#totalexperience#webinar
Don’t miss out on an exclusive opportunity to elevate your CX strategy! Join us on October 14th at 5 pm CET for "CX in the BoardRoom 2" webinar hosted by Frederique Kamp.
Discover how the boardroom can unify your team’s customer-centric vision. Register now to be part of this insightful discussion and networking event, and let’s ensure everyone is aligned to deliver great customer experiences!
#tjc#webinar#cx#customerexperience#thejudgeclub
In every organisation, line managers play a crucial role in shaping employee experience and engagement. Yet, many line managers feel unprepared and unsupported in their people management responsibilities.
Join us on Tuesday, October 22nd, at 12:00 pm BST, for an insightful online discussion led by Ian Luxford from The Motivation Agency.
Together, we will explore the challenges of line management and share practical steps to transform line managers into effective communicators, enablers, and engagers. 💫
Register today!
#tjc#thejudgeclub#linemanagement#communication#webinar
CX and EX are often talked about together, but where do UX, HX, and DX fit in? How do they contribute to a company’s Total Experience (TX), and is it realistic to manage them as one?
On October 7th at 5 pm BST, Ian Golding will guide you through a lively discussion on how these experiences connect and what it means for businesses today. ✨
Get ahead of the curve and learn how adopting a Total Experience mindset can set you apart in today’s competitive market.
Register today. 📝
#tjc#thejudgeclub#customerexperience#employeeexperience#totalexperience#webinar
Join us for a live session, "Leading the Way: Building Effective Innovation Labs," designed specifically for business leaders, including CEOs, Strategy, Transformation & HR Leads of service-driven organisations. Expect to receive practical insights on how to create and sustain an effective in-house innovation lab, transforming your business into a hub of creativity and growth.
👩💼👨💻 Zuleka K., Ivan Palomino#thejudgeclub#webinar#innovation#judge#tjc
Join us for a live session, "Leading the Way: Building Effective Innovation Labs," designed specifically for business leaders, including CEOs, Strategy, Transformation & HR Leads of service-driven organisations. Expect to receive practical insights on how to create and sustain an effective in-house innovation lab, transforming your business into a hub of creativity and growth.
👩💼👨💻 Zuleka K., Ivan Palomino#thejudgeclub#webinar#innovation#judge#tjc
On Tuesday 10th September, a handful of members of the esteemed Judge Club met up at the comfortable Skewb Ltd office in Warwick, UK.
Excellent host Alex Russell-Rutherford, CCXP-Rutherford guided guests seamlessly through the events of the day, made sure everyone was comfortable and acquainted with one another.
After he shared how Skewb Ltd sustain a great CX performance, judges took part in a speed networking event over candle-lit tables as they got to know each other and how they are connected to Awards International.
It was a brilliant event of new connections, learning and reiterating the importance of our mission in the Judge Club.
#thejudgeclub#cx#networking#tjc
In an era where consumer behaviour is constantly evolving, how can you stay ahead and create exceptional customer journeys? 🤔
Join us on September 5th at 5 pm CET for an enthralling Linkedin Live session with Eytan Hattem, CCXP, CEO and Co-Founder of Cemantica! ✨
Eytan will share how AI can help you win time and be more effective in multiple stages of the Journey management process and how it can enrich and create Personas and Journeys from a simple prompt.
Don’t miss this chance to learn how to design a better, brighter future in customer experience with the cutting-edge technology of AI! ✨
Register today.
#tjc#thejudgeclub#AI#customerexperience#cxcommunity#webinar
Join Eytan Hattem, CCXP live on LinkedIn tomorrow at 5 PM CET!
Eytan will show how AI can transform customer journey management and help you create amazing personas and journeys. Don’t miss out—bring your questions and join the conversation. ✨
See you there!
#tjc#thejudgeclub#ai#customerjourney#cx#live#webinar
In an era where consumer behaviour is constantly evolving, how can you stay ahead and create exceptional customer journeys? 🤔
Join us on September 5th at 5 pm CET for an enthralling Linkedin Live session with Eytan Hattem, CCXP, CEO and Co-Founder of Cemantica! ✨
Eytan will share how AI can help you win time and be more effective in multiple stages of the Journey management process and how it can enrich and create Personas and Journeys from a simple prompt.
Don’t miss this chance to learn how to design a better, brighter future in customer experience with the cutting-edge technology of AI! ✨
Register today.
#tjc#thejudgeclub#AI#customerexperience#cxcommunity#webinar
As this year is the 15th anniversary of the UK Customer Experience Awards, I am excited to announce that The Judge Club is organising an in-person meet-up on 10th September for current and previous members of our Awards.
We are very grateful to Skewb Ltd, who offered to accomodate this meet-up at their headquarters in Warwick.
Attendance is exclusive only for the members of The Judge Club, who can attend free of charge.
You can secure your place by registering on the link below:
https://shorturl.at/HAPFM
We look forward to seeing you there!
CXAC (Cert) Customer Experience Certified Expert
3mo🤩