‘’Spot attribution has enabled us to make TV accountable like digital, but it’s a narrow measurement that misses the true power of TV.’’ Head of Broadcast Gregor Chalmers’s highlights that while spot attribution enables measuring the immediate impact of TV ads, it provides a narrow view and shares why brands should take a more holistic approach that accounts for TV's broader, long-term brand-building power. Catch up on the full article via The Media Leader... https://lnkd.in/dHNjJfA3 #AVPlanning #Mediaagency #Staysmart
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📺 The traditional battle between Linear TV (LTV) and Connected TV (CTV) is over. Consumers have made their choice: they want both. Now it’s time for brands to catch up. Is your strategy ready? 👉 Swipe through to discover how Germany’s media habits are reshaping what TV means for advertisers—and why embracing all formats on the big screen is the way forward.
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The advertising landscape is undergoing a digital revolution, but what does this mean for the future of linear TV? In our latest video, industry experts Dirk von Borstel and Marius Leichte take a deep dive into the changing TV landscape and explore the surprising role that linear TV can still play in a digital world. 📽️ Ready to discover how TV is evolving? Watch the clip now and join us on this exciting journey into the future of television.
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Ready to get the full picture on #AdvancedTV? In this short video, Shannon Fazendin, Director, Advanced TV Solutions at Epsilon, explains why it’s an efficient and effective advertising channel. https://lnkd.in/gCEAwYRe Watch to learn: 📺 What exactly is Advanced TV? 💰 Why are so many marketers shifting budget to Advanced TV? ❓ What is the difference between #OTT, #ConnectedTV and #AddressableTV? 📈 Does it really drive results?
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FT Customer Success leader, PT Mental Health Therapist, 24/7 identifier of brighter outcomes!
Join us for a webinar that challenges the notion that "linear TV is dead" and takes an evidence-based look at the evolving landscape of television advertising. You’ll learn: 📊 What the data says about linear and Connected TV effectiveness 📺 How consumers and marketers are thinking about the blurring lines between different forms of TV ⭐ Why adopting an all-inclusive approach to TV will set your campaigns up for success Register now 👉 https://lnkd.in/e3EQWNA7 #MakeitWARC #MarketingEffectiveness
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🎉 Just completed the Thinkbox TVMasters course! Gained valuable insights into TV planning, including strategies for connected TV campaigns and best practices. A huge thank you to Thinkbox for offering such an informative and enriching program. Highly recommend it to anyone looking to deepen their understanding of TV media planning! #TVAdvertising #ConnectedTV #MediaPlanning #ContinuousLearning
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At the VideoWeek Roadmap event, Marius Leichte offered some compelling insights 🔎into the role of linear TV in today's media landscape. With the rise of digital video and CTV, many wonder if traditional TV 📺still has a place. Marius has the answer. It absolutely does and here's why:
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Expanding relationships & driving revenue from strategic initiatives that deliver results
The TV landscape is shifting as Linear TV and connected TV (CTV) lead the way. Are you prepared? Hear from industry leaders on the future of TV. Learn how Experian's data and identity solutions can deliver outstanding results in advanced TV advertising ➜ https://lnkd.in/gKp6p-dZ
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Broadcast & Media Services Transformation & Monetization Expert | Digital Innovation Leader | Strategic Growth Expert | Portfolio Manager | Cloud Expert | AI Product Development
Linear TV being at a crossroads yet there is still so much value to viewers in live linear TV. Also, TV should have Live shows, Relative Live News, Live events or Sports, and by producing content that adapt addressable TV advertising, the value of the networks will continue to increase.
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Assisting healthcare organizations improve the effectiveness of their multi-channel engagement and marketing efforts.
The TV landscape is shifting as Linear TV and connected TV (CTV) lead the way. Are you prepared? Hear from industry leaders on the future of TV. Learn how Experian's data and identity solutions can deliver outstanding results in advanced TV advertising ➜ https://lnkd.in/g6A9sW8T
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Customer Success Manager focused on the Health Vertical at Experian Marketing Services
The TV landscape is shifting as Linear TV and connected TV (CTV) lead the way. Are you prepared? Hear from industry leaders on the future of TV. Learn how Experian's data and identity solutions can deliver outstanding results in advanced TV advertising ➜ https://lnkd.in/gUa-Qg7h
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