The Martin Agency’s Post

Where art meets strategy, magic happens. 🌟 Jef I. Richards put it perfectly: without strategy, creativity meanders into art; with it, it transforms into impactful advertising. At Breakaway Creatives, we blend striking artistry with razor-sharp strategy to craft campaigns that don't just look stunning – but perform marvellously. Looking to make your mark with advertising that resonates? Let's strategise. #advertising #BreakawayCreatives #quoteoftheday #advertisingagency #quotesdaily

Want to stand out in the creative world? Seek originality and be the first to bring something new to the table. Otherwise, your ads might end up on Joe La Pompe's "table", actually, on his blog. Find out why ads from #brands like Apple and Coca-Cola appeared there. Check the comments for the link. And what do you think, how much we should steal from other ads? #advertising #creative #creativity

In today's digital age, ad legend Bill Bernbach's timeless approach to creativity still rings true. Regardless of media or marketing communication, you've got to break through and get noticed first and foremost. #advertising #disruptivemarketing #creativeadvertising

We found this 2010 interview with journalist and author Natasha Vargas-Cooper very relevant to understanding the state of modern advertising. In this intriguing stroll through history, they explore the cultural landscape that influenced the '60s and revolution. What spoke to us was that how a brand makes you feel truly matters. #branding #brandstory #marketing #advertising #brandadvertising #bespokeagencydc #brandingagency https://lnkd.in/dxYtJbBq

This is an example of a successful ad- hook, story, fear, climax, resolution, great music- and of course by a brand with a fairly unlimited budget, but anyone could have made this. #commercial #contentmarketing #advertising #contentcreation #videomarketing

HNY to you all! heed, we’re bringing in the new year with a little media quiz for your viewing pleasure. Question one was shared by Andrew Kramer earlier today (I will link to that post and question in the comments. Drew even gave you the first answer for free!) My question for you is this: In a 2023 study between Lumen Research and TVision, what were the top 3 advertising channels ranked by attention? (And in the right order for a bonus point!) #1 ? #2 ? #3 ? Let me know your answers in the comments! 🦉 #mobilegaming #advertising #marketing #2024mediaquiz

We say it repeatedly - make sure to update your ad with new pictures to keep your marketing fresh. Take a look at Reid & Pederson's new ad! #illianaib #marketing

I read something in 'Cleopatra and Frankenstein' this week. Mellors describes those in advertising as "people who had found the intersection between creativity and economy, who made beautiful things but did not suffer for it." For context, this observation comes from a struggling young artist who marries a man who started his own agency, with a recent Cannes Lion under his belt. Thought I'd share this with my network of mostly marketers, keen to hear what you think? #marketing #advertising #reading

𝑊𝑒'𝑣𝑒 𝑎𝑙𝑙 ℎ𝑒𝑎𝑟𝑑 𝑎𝑏𝑜𝑢𝑡 𝑡ℎ𝑖𝑛𝑘𝑖𝑛𝑔 𝑜𝑢𝑡𝑠𝑖𝑑𝑒 𝑡ℎ𝑒 𝑏𝑜𝑥, 𝑏𝑢𝑡 𝑡ℎ𝑖𝑠 𝑏𝑟𝑎𝑛𝑑 𝑡𝑜𝑜𝑘 𝑖𝑡 𝑤𝑎𝑦 𝑡𝑜𝑜 𝑠𝑒𝑟𝑖𝑜𝑢𝑠𝑙𝑦! Here's an ad that’s so absurdly simple, that it makes you curious just to see who dared to pull it off. The result? An unforgettable impression. 𝐋𝐞𝐦𝐨𝐧. 𝐈𝐜𝐞. 𝐀𝐥𝐜𝐨𝐡𝐨𝐥. 𝐊𝐢𝐧𝐝 𝐨𝐟 𝐠𝐞𝐧𝐢𝐮𝐬. 𝐊𝐢𝐧𝐝 𝐨𝐟. What's the quirkiest ad you've ever seen?  https://lnkd.in/gmkW75D6 #Marketing #Advertising #ThinkOutsideTheBox"

The #1 Most Crucial Part Of Your Ad? HEADLINE. Here's a simple, powerful litmus test from Dan Kennedy: Can your headline alone make someone stop and evoke an intended action out of them - without needing the rest of the ad? Master your headline and you'll never struggle to grab attention again. #Advertising #MarketingStrategy