The Media Leader UK’s Post

Did you know political advertising isn't held to the same standards as commercial advertising? 🤔 In our latest article, IPM delves into the surge of online political advertising, which has risen significantly since 2011. Featuring expert insights from Lord Black and Graham Temple, we explore the challenges of regulating political campaigning, temporary solutions inspired by the finance industry and international cases from New Zealand and Australia. The UK government is taking steps to enhance transparency in online campaigning, but is it enough? Click the link below to uncover why in an era of misinformation, oversight in political advertising is more crucial than ever. Full Article: https://lnkd.in/g5syGVfk #politicaladvertising #election #ai #digitalmarketing #marketingandadvertising #marketingagency #politics

*Did you know 64 countries are hosting ELECTION in 2024 *Trust in politicians is at its LOWEST in 40 years (Ipsos Veracity Index) *Brands should AVOID falling into the same trust deficit *Only 29% of people in the UK trust political advertising, compared to 39% who trust mainstream commercial advertising (AA report) *The ISSUE isn't the advertising itself, but the overall experience, whether as a customer or a voter Have a read of this insightful piece by CIM | The Chartered Institute of Marketing (MEMBERS ONLY) https://lnkd.in/daQTH2qH

Read our latest blog on the evolution of political advertising for 2024 and be sure to let us know your thoughts. #pmmrocks https://lnkd.in/gKCTmjeQ

As a marketer or brand, if you don't account for the impact of #political spending across your entire #mediamix, you will be in for a rude awakening. Make sure you are accounting for the impact not just during the #traditional election windows, but state and local primaries can have a significant impact, even on national brands. Are you and your brands diving deep enough into #strategy and #data to account for political dollars that are entering the markets early and the havoc that can spread even post election with inventory constraints long after the election in November. What shifts might you be making?

This oped should help us all understand one of the stakes in the upcoming election - the right of citizens to know the truth about their government https://lnkd.in/eiYMQ5Ri

The power of news media: An important platform to reach Asian Americans in an election year #MediaAvataarIndia #MediaAvataarMENA #marketing #media #advertising #Tech #news https://lnkd.in/dnEvTnfQ

It’s election day in the UK today. Political marketing & advertising has surged in the last six months. However, a significant portion of the public (44%) is concerned about political advertising/marketing. In my opinion, political advertising plays a key role in sparking debate and enabling political parties to communicate key messages or manifesto pledges. Click here to read a 10-point guide on political advertising and what marketers need to know, developed by the Advertising Association and Media Smart: https://lnkd.in/eN4fqpTz CIM | The Chartered Institute of Marketing

🌟 I'm excited to share the third interview in our series with Lord Black, President of the Institute of Promotional Marketing (IPM). In this segment, we tackle the complex and timely issue of regulating political advertising . As we know, the pace of election campaigns is relentless, with developments unfolding not by the week or day, but by the hour. This rapid pace presents immense practical difficulties in implementing effective regulation. Yet, with the growing threat to democracy posed by fake news, much of it amplified by AI, the need for regulation has never been more critical. In this interview, Lord Black provides a candid exploration of these challenges, questioning whether it is feasible to regulate political advertising in practice, despite the clear necessity to do so. His insights highlight the delicate balance between safeguarding democratic processes and navigating the practical realities of enforcement. At the IPM, we remain committed to fostering integrity and transparency in all forms of advertising, including the highly contentious arena of political ads. Join us as we delve into this crucial discussion, exploring potential solutions and the future of political advertising regulation. Stay tuned for more thought-provoking conversations in our series. 🚀 #PoliticalAdvertising #Regulation #Democracy #FakeNews #IPMInsights #IPM #IPMInsider https://lnkd.in/ePQ5zhjF

At the IPM, we remain committed to fostering integrity and transparency in all forms of advertising, including the highly contentious arena of political ads. Join us as we delve into this crucial discussion, exploring potential solutions and the future of political advertising regulation. Find Out More: https://lnkd.in/evB7ZSWS #politicaladvertising #advertisingregulation #marketingnews #IPM #ipminsights #ipminsider

Radio is "sticky" for political advertisers and shuldnt be dismissed. Nielsen Study Spotlights AM/FM Radio's Importance In Political Advertising. | Story | insideradio.com https://lnkd.in/g9BDXuV2