Theodota Nantsou’s Post

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Head of policy at WWF Greece

Important paper for impactful climate communications: Communicate the science, not the myth. Mentioning climate denial claims makes them sound credible, even to audiences that do not doubt climate science. This is the result of research newly published. Worth reading: https://lnkd.in/dVkXHbs4 #ClimateAction #ClimateChange #ClimateCommunications #LivingPlanet

Repetition increases belief in climate-skeptical claims, even for climate science endorsers

Repetition increases belief in climate-skeptical claims, even for climate science endorsers

journals.plos.org

Chloé Salmon (薇薇)

Climate Communicator | Research @ King's College London

2mo

Fascinating...

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