Radio can harness the power of video to evolve, engage, and enthrall its audience in ways never imagined before. Discover how ➡️ https://lnkd.in/dv4rEg4S
THE NEW 2024 CULTURE TRENDS REPORT by SiriusXM Media. 📣 📣 📣
The year's report gets into the four major trends driving culture and the specific role audio plays! For advertisers: It will teach you how you can integrate into each trend. Definitely worth the read!
https://lnkd.in/ecmBsAnb
Jack Conte, CEO of Patreon (and the genius musician behind Pomplamoose/Magaziine), recently took to the stage at SXSW. He criticises current internet algorithms for stifling creators' creative freedom and livelihoods. While the internet initially democratised creative distribution, algorithm-driven platforms like YouTube, Facebook and TikTok hinder creators' ability to reach and monetise their true fans. Conte advocates for spaces like Patreon to empower creators and regain control over their destinies.
If you have 90 seconds listen to a section of his speech (25:40) and let it sink in. In a recent discussion I highlighted this very issue, the tension between the synthetic and the authentic. What does it mean for brands and their connection to their communities in a highly controlled media environment?
#CreativeFreedom#DigitalMarketing#CommunityDevelopment#BrandConnection#BoldResponse
FYI: 7 reasons why this CEO is not going to CES 2024 (LinkedIn): Jared Belsky, CEO of Acadia. 1. You can see 90% of these same people when you are in NYC for 50% the money, and 80% less Advil intake. 2. At 46, I cant drink for 3 nights anymore. Nor want to. 3. Its a ton of money. You are in for $5,000 min when you […] #DOOH#digitalbillboards#digitalsignage
FYI: 7 reasons why this CEO is not going to CES 2024 (LinkedIn): Jared Belsky, CEO of Acadia. 1. You can see 90% of these same people when you are in NYC for 50% the money, and 80% less Advil intake. 2. At 46, I cant drink for 3 nights anymore. Nor want to. 3. Its a ton of money. You are in for $5,000 min when you […] #DOOH#digitalbillboards#digitalsignage
Do you ever attend events and feel like you've seen it all before? 🤔 The same speakers, the same venue, and no real opportunities to connect with others? 😒 With younger generations expecting more interactive and creative events, it's important to incorporate digital elements and utilize event tech platforms to create pre-event content that connects businesses and makes networking easier and more enjoyable. 🎉🚀 If you don't take advantage of these tools and analyze the qualitative leads generated from your event, you risk falling behind and losing out on valuable opportunities. 🔍💼
Yesterday I took the time to watch this SXSW talk by Jack Conte, the founder of Patreon. A must-watch if you are into digital media, startups & the digital economy.
At some point he talks about two very different things that are intertwined with product & business either in the news or digital media in general; “maximizing attention” or “building relationships" and how TikTok made it harder for everyone who’s relying on direct support from their community to energize their fans, build relationships and a business.
A few months ago, when everyone was talking about an “extinction-level event” in the media, I was writing that the news business is suffering from a structural crisis; Conte uses a more Shakespearean phrase called “𝐓𝐡𝐞 𝐃𝐞𝐚𝐭𝐡 𝐨𝐟 𝐓𝐡𝐞 𝐅𝐨𝐥𝐥𝐨𝐰𝐞𝐫” despite his belief that the follower won’t die because the concept is too valuable for creativity on the net. Big Like.
So what does he see for the future? A new wave of internet companies focusing on deeper connections on the net. Qurio aspires to be one of them, aimed at helping the industry we grew up in as professionals and are passionate about: local news.
We want to help smaller news publishers make their homepages a place where they build strength with their community.
Patreon has been helping art & community exist on the internet for some years now as a membership platform. Now, it’s transforming into something more holistic: A media, community, and business foundation for the next decade of professional creativity on the internet organized on the concept of the “true follower.”
This is so inspiring for a tiny startup like ours, which is only in closed private beta. I wish we could do the same for digital journalism, that's suffering so much. And I’d like to thank everyone who’s trusted us in this journey—you know who you are!
If we haven’t talked and are connected, I would love to chat with any of you about all the above and our vision at Qurio. In more practical terms, if you are interested in energizing your readership while respecting their intelligence and time, message me, you might need our MVP, and it needs you, too. 🤓
#Journalism#AudienceEngagement#MediaInnovation#LocalNews#ReclaimCuriosity💪
https://lnkd.in/dYr_ydSs
Following a year of Hollywood strikes, increased macroeconomic uncertainty and growing media industry upheaval, ADWEEK's Hot List—which highlights the standouts in TV, media and digital & tech brands—is back and hotter than ever. ❤️🔥🌶️🥵🔥
This year’s list features TV executives and creators making an impact in the industry: Media Visionary Rob McElhenney and TV Exec of the Year Channing Dungey. We're also honoring new digital obsessions, including ChatGPT and Meta’s Threads, and companies thriving in a constantly shifting media environment. (We’re looking at you, Bloomberg and New York Magazine.) The honorees are shaking things up, bringing striking changes and, yes, turning up the heat.
🏆 Read more about this year's winners here: https://adweek.it/43ghBci
We can't wait for this! 🎉 If you can, be sure to see Michael Olaye!