The Outset’s Post

Brands are actively participating in our lives. We respond differently to these brands, which influence our decision making at multiple levels: ✅ wallet share (financial consideration) ✅ heart share (emotional connection) ✅ mind share (perceived brand prominence) Different responses & decisions 🛍️ "I would not pay so much for a body shampoo. There’re many cheaper products in the pharmacy and supermarket." 🛍️ "This has been my go-to brand for all body care products for many years." Market positioning aims to secure a unique and irreplaceable position in the minds of consumers – differentiated competitive advantage. ♟️ It facilitates the connection between a brand and its target audience across various touchpoints, leveraging different sensory experiences to deliver tangible and intangible benefits. ♟️ This strategy blends the elements of the marketing mix (7P: product, price, place, promotion, people, process, physical evidence) with communication and executional plans, guided with specific qualitative and quantitative marketing objectives to earn market share and drive revenue growth. The visual below is based on observations and experiences as a curious consumer passionate about branding. #consumerexperience #shopperdecision #consumerperceivedpositioning

𝐅𝐫𝐨𝐦 𝐕𝐢𝐫𝐚𝐥 𝐒𝐞𝐧𝐬𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐒𝐚𝐥𝐞𝐬 𝐁𝐨𝐨𝐬𝐭: rhode skin's 𝐆𝐚𝐦𝐞-𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 In a crowded digital landscape, few marketing campaigns truly stand out. Rhode Skin, a top skincare brand, has achieved this with a brilliant new idea: a phone case that holds their lip treatments and tints. This innovative concept quickly went viral, boosting the brand's visibility and sales. 𝐓𝐡𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐂𝐨𝐧𝐜𝐞𝐩𝐭 Rhode Skin’s campaign featured a phone case designed to carry their lip products, blending practicality with creativity. This unique product, available on their website, resonated deeply with their audience and generated considerable buzz. 𝐓𝐡𝐞 𝐕𝐢𝐫𝐚𝐥 𝐄𝐟𝐟𝐞𝐜𝐭 The campaign’s impact extended beyond consumers. Heinz took note and humorously created a similar concept—a phone case for a packet of ketchup. This playful nod further amplified Rhode Skin’s campaign, drawing even more attention to their brand. 𝐓𝐡𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 Innovative campaigns, like Rhode Skin’s, highlight the impact of creativity in marketing. By offering unique and imaginative ideas, brands can capture attention and drive sales more effectively than traditional methods. In a crowded marketplace, standing out with fresh concepts is key to building brand loyalty and achieving lasting success. 𝐑𝐡𝐨𝐝𝐞 𝐒𝐤𝐢𝐧’𝐬 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐞𝐱𝐞𝐦𝐩𝐥𝐢𝐟𝐢𝐞𝐬 𝐡𝐨𝐰 𝐢𝐧𝐯𝐞𝐧𝐭𝐢𝐯𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐚𝐧 𝐝𝐫𝐢𝐯𝐞 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐬𝐚𝐥𝐞𝐬. #MarketingInnovation #ViralCampaign #BrandAwareness #CreativeMarketing #RhodeSkin #SalesBoost #MarketingTrends #DigitalMarketing #BrandStrategy

Find out how Rhode Skin's marketing campaigns turned me into a Hailey Bieber 'Belieber'!! Rhode Skin is a line of skincare essentials developed by Hailey Rhode Bieber. The brand focuses on nourishing the skin barrier, providing an instant dewy glow, and improving the overall appearance of skin over time. Rhode Skin offers a range of products, including a peptide lip treatment, a cleanser, an essence, a gel serum, and a moisturizer, all designed to restore, protect, and nurture the skin. The brand is committed to mindful skincare, using consciously-sourced ingredients and eco-friendly packaging Here’s a glimpse into how rhode skin didn’t just enter the market—it owned it. Rhode Skin’s launch was a masterclass in marketing, with the Peptide Lip Treatment selling out within days and a staggering waitlist of 440,000 eager customers. The numbers speak volumes, but what’s behind them? Rhode’s success wasn’t accidental. It was meticulously crafted, leveraging social media hype and influencer partnerships to create a buzz that turned into a roar. Each campaign was a calculated move on the digital chessboard, ensuring maximum engagement and conversion. The Rhode lip case campaign highlights the power of storytelling in marketing. They didn't just sell a phone case; they sold a solution, a convenient and stylish way to keep your lips pampered. Rhode's Coachella photobooth reminds us that big impact can come from simple ideas. The key is to create an engaging experience that aligns with your brand. People crave fun and shareable moments, so focus on that, and watch the brand love grow! Rhode Skin's bath bomb campaign proves that marketing magic lies in going beyond the product itself. They created an experience that was fun, surprising, and perfectly aligned with their brand identity. The collaboration between Rhode and Krispy Kreme is an example of how brands can leverage partnerships to create impactful campaigns that resonate with consumers and generate buzz in the market. Rhode Skin’s journey is more than a success story—it’s a blueprint for viral marketing in the digital age. It shows that with the right mix of data, analytics, and human touch, any brand can shine bright. #marketing #strategy #campaign #brandactivation #pr #rhodeskin #beauty Rudraksha Pawar

💭 Reflecting on my marketing journey within the dynamic field of beauty products, embracing the comprehensive 360-degree life cycle. At the process starting point, a marketer must dedicate a lot of efforts to scout out optimal raw materials and cutting-edge techniques, channeling them into the Research & Development process to craft innovative prototypes. ⚖️ Witnessing the evolution from gram-scale experimentation to mass production in tons while meticulously upholding quality standards is a gratifying challenge. The transition from ideation to execution, preparing for the go-to-market phase, and meticulously analyzing post-launch metrics to measure the impact on our clients' lives is an immense satisfaction. 🙋♀️ Persionally, having had the privilege of working with both prêt-à-usée brands and bespoke (tailor-made) products has significantly contributed to shaping the versatile 360 marketeer I am today. The all-around perspective gained throughout the entire life cycle, from sell-in strategies to sell-out phases, underscores the importance of a comprehensive approach in the ever-evolving beauty industry. 🙏🏻 Grateful for the experiences that have molded me, and looking forward to continued growth and success in this dynamic field. #marketingjourney #BeautyIndustryInsights #360Marketeer #innovationinaction #brightfuture 💖

You know a brand stands out when everyone's talking about it. And, when their waitlist is 200,000-400,000 people deep. Rhode fits the "standout" bill. The viral Rhode lip case seems simple, but it addresses a need that’s not found elsewhere in the marketplace. Mix that with high-performing ingredients and a founder/marketing team with their finger on the audience's pulse, and you have a winner. #Viral #BrandSuccess #BeautyIndustry #Marketing

How to Run a Brand Awareness Campaign How can you increase brand recognition, particularly if your business is new? Brand awareness refers to how memorable your brand or company is to your target consumers. A brand awareness campaign aims to set a new or revised product apart from the competition. Learn now how to run a successful brand awareness campaign today….. https://lnkd.in/eQGd3kEH

In the ever evolving world of marketing, there’s one principle that remains constant is knowing your product inside out is the key to success. ✨ During my journey with The Skin Story & The Beard Story I have realized that effective marketing is not just about promoting a brand it’s about understanding every nuance of the products we offer. This deep knowledge empowers me to craft strategies that resonate with our audience and meet their specific needs. When you know your product at its core, you can speak to its strengths with authenticity. You can anticipate questions before they are asked and address concerns with confidence. For instance, we take pride in our 100% vegan, paraben-free, and cruelty-free formulations. But it’s not just about listing these attributes it’s about understanding why they matter. It’s about knowing the ingredients, the science behind them and how they benefit different skin types. This level of understanding allows me to tailor our messaging to different audiences, whether it’s in corporate gifting, where we emphasize the thoughtful selection of products, or in everyday consumer interactions, where we highlight the specific skin concerns our products address. In marketing, passion and knowledge are a powerful combination. They enable you to create campaigns that are not just persuasive but also meaningful. They help you build trust with your audience, because when you believe in your product, others will too. How does product knowledge shape your marketing approach? 💬 #Marketing #ProductKnowledge #BrandBuilding #MarketingStrategy #CorporateGifting #Networking

Glossing the Road to Success 💋 Our GLOWY Lip Balm Truck: A Mobile Marketing Triumph! At Prevense Skin Care (British Cosmetics), our team brought our new GLOWY Lip Balm line to life with a mobile experience: the GLOWY Lip Balm Truck! Customers could try all 4 of our delicious flavors before buying. The results were glowing! - Sales Success: The truck significantly boosted GLOWY's first-year sales! - Try-On Power: Offering shade trials led to a remarkable conversion rate from sample to purchase. - Loyal Fans: Truck customers exhibited much higher repurchase rates. The GLOWY Lip Balm Truck became a case study for innovative brand activations at Prevense. Thinking of launching your brand with experiential marketing? Let's connect! 📩 rulzcreationsoff@gmail.com - #experientialmarketing #productlaunch #customerengagement #brandsuccess #beautybrand #makeuprenovation #sephora #beautyonwheels #highimpactmarketing #brandingsrilanka #socialmediamarketingsrilanka #socialmedia #socialmediamarketing #srilanka #lk

Michael Cera as CeraVe’s new brand ambassador is brilliant. This is a perfect example of a brand taking a step outside of the box and taking a chance on doing something that’s not necessarily “on brand”. When you think of skincare, he’s probably the last person you’d think of if at all. But he’s generally well liked as an actor, no public problematic issues (as far as I know), and the most obvious piece here: his last name is spot on (well, close enough). Using him has clearly garnered the attention of thousands and is causing a stir on social media. Excited to see how far they take this and how successful it is for them. But let this be a testament for brands to not always do the most obvious, on brand thing and take a chance on doing something different. #cerave #michaelcera #socialmedia #brandambassador #creativemarketing

How to Run a Brand Awareness Campaign How can you increase brand recognition, particularly if your business is new? Brand awareness refers to how memorable your brand or company is to your target consumers. A brand awareness campaign aims to set a new or revised product apart from the competition. Learn now how to run a successful brand awareness campaign today….. https://lnkd.in/gWxN-m4U