Innovative packaging for California olive ranch U.S. brand California Olive Ranch (COR) introduces a novel addition to its olive oil and avocado packaging: a lightweight, recyclable aluminium bottle, marking a differentiated move in the industry alongside its existing glass and bag-in-box options. It’s reported that this approach underscores COR’s commitment to sustainability and enhances pricing flexibility and product differentiation, offering new marketing avenues. With over two decades of experience in the edible oil segment, COR has strategically diversified its packaging options, distinguishing itself from competitors in a market where plastic containers under 750 ml dominate. It is hoped that this emphasis on sustainability and product range diversification bolsters COR’s position in the packaged olive oil market. What do you think? Via ThePackHub Innovation Zone #packaging #packaginginnovations #sustainability #aluminium #bottle
Selling price for the olive oil recently raised up to three times the usual regular pricing. Why make it even more expensive due to a costly packaging that sustainability wise offer, let’s say, some concerns about its impact under LCA perspective?
Ross Bonn
6mo
Gee, what a concept! Way to go California Olive Ranch and PackHub.
Director I+D+i en Enplater, S.A.
6moWhy do you think it is better than a PET bottle? Do you have data?