Pete Garbacz’s Post

"Back in 5... I haven't had a chance to go all day." 🤣 We've all had those days, those weeks, heck those seasons. 😅 Back to back meetings so you barely have time to pee, let alone time to pause and think about what really matters. Being a Founder/CEO is hard. Now, I can't go to the loo for you, but I can do some thinking for you. So, whilst you're on zoom all day, you can breathe a little, knowing there's another human discerning the most effective ways to grow your brand. When I work alongside you as your Marketing Advisor, I focus on ways to make you money (hello velocity 📈 ), save you money (yes, to profitability 💰) and save you time (amen, for efficiencies 👌 ). If you're ready to have a touch more capacity aka actually having time to relieve yourself in peace. Let's chat. You deserve to have some time to breathe 🧘♀️

3 truths I can't deny after publishing 1720 posts. 1) Copy is the vehicle, distribution is the road. 2) Market yourself 365, especially during off season. 3) Most B2B businesses never sell because they focus on selling. Good marketing is subtle selling. You don't say "Partner with us!" You sow the seed in their minds. Most post all the time but don't get enquiries because they can't do this. If you are trying to measure your efforts, track: 1) High intent you get vis DMs, profile views, connections, followers. 2) Titles of content viewers. 3) Connection acceptance rate (with a margin for error) Fixating on ROI leads to none. Doing what brings ROI leads to signed deals. This is the beauty of branding, you get to define it, you get to build unimaginable returns. Crack the code. Ciao.

Feeling sidelined in the video marketing game? 🎥✨😟 Worried it's too expensive 💸, too time-consuming ⏳, or that you can't manage it in-house 🏠?  Or maybe you haven't yet found your brand's voice? 🗣️ You're not alone. Many businesses face these challenges, and we're here to guide them through. 🚀🤝  Curious to see how we can assist you? Let’s make it happen. If you're ready for a chat, slide into our DMs 📩👋 and let's schedule a call 📞, No strings attached. Ready to transform your video marketing strategy? We're here to guide you every step of the way! 💪🌟

Here’s how we HURT ourselves the most Online: ↳ Phool Kumari is sharing tips, hacks, and stories.  ↳ She got 100s of clients with her profile.  ↳ I seem to know all the things too. But why not me? ↳ I have all the knowledge & expertise,  ↳ but she is doing better than me. ↳ Am I not good enough? I’m not exactly sure about you, But it was a common thing with me.  And saying I was hurt would be an understatement. Much later I understood that they are on 10th Step. Whereas I was just on my 1st step. I may have the same knowledge. But they started it all super earlier than me.  ↳ They invested in the process consistently.  ↳ That's when I learnt from their discipline and  ↳ Followed the process religiously. So, don't compare your 1st step with someone's 21st. What step are you on?? Ps. Need help with personal branding or marketing? DM me :))

Many people think that I'm just offering a service, but in reality, my approach goes much deeper than that. What I offer is a true partnership, a collaboration based on my experience, to work together and bring your message to life. Over these 11 years running my business, I've learned the importance of maintaining honest communication with my clients and building lasting relationships of trust. In fact, many of my early clients have become close friends, which demonstrates the special bond we've created. I don't like to make empty promises or offer magical solutions, like others do. What I can assure you is that I'll provide you with my time, my expertise, and my support alongside my team of experienced and dedicated professionals. Together, we'll work to create something truly unique that reflects your vision and resonates with your audience in a meaningful way. If you're still unsure how video marketing can transform your business, I invite you to schedule a consultation with me: https://lnkd.in/ehViF7RG I'm here to explain everything to you and help you make the most of this powerful tool. Time is ticking away, and there's no time to waste. Ana.

I had to stop...❌ I recently created a post for 1 of my clients which was a direct promotional post, those straightforward messages that shout out the value and offerings of a business. But she did not approve of that post because she does not want to sound "salesy" or "pushy". And I get it; these concerns are common in today's landscape where authenticity reigns supreme. Yet, as we delved deeper into the conversation, I shared a perspective that I truly believe in. 📌 Direct promotion isn't just about sales pitches and flashy advertising. It's about clarity. It's about ensuring that when someone lands on your page, they understand precisely what you do and what you offer. 👉 Think of it this way: Imagine you're walking down a bustling street, passing by countless storefronts. The ones that catch your eye are the ones with clear signage, telling you exactly what they provide. It's the same with online presence. In the sea of content, direct promotional posts act as signposts, guiding your audience to what matters most—your value proposition. What do you think I should have done differently? Let me know in the comments below! PS: Do you want to increase your online presence? If yes, then get in touch with us today!

While it’s easy to make a typo occasionally, even the smallest grammatical mistakes can have a big impact on brand messaging. Here are some common errors to watch out for. 👀 📝Their, They're, There 📝 Their: possession (Their ideas were amazing.) They're: contraction of "they are" (They're going to the meeting.) There: location (The office is over there.) 📝Your vs. You're 📝 Your: possession (Your marketing strategy is effective.) You're: contraction of "you are" (You're the best!) 📝Its vs. It's 📝 Its: possession (The company improved its services.) It's: contraction of "it is" (It's a great day for business.) 📝Affect vs. Effect 📝 Affect: verb (The campaign will affect sales.) Effect: noun (The effect of the campaign was impressive.) 📝Then vs. Than 📝 Then: time (First we brainstorm, then we execute.) Than: comparison (Our strategy is better than the competition's.)

Ever stopped to think about what makes some things just pop? Like, you see an ad or hear a pitch, and it just grabs you? It's not the flash or the noise that does it. It's something way deeper, something genuine and raw. It's about getting real, sharing what fires you up, and telling the world your story. That's where the magic happens in marketing. So, what's the deal with you? What's your edge? What makes you the go-to person in your field? If you're stumbling for an answer, that's cool, but we've got to dig deeper. It's not enough to throw out the same old lines everyone else does. You've got to tap into what makes you, well, you. Everyone's got something special, a unique vibe or approach, but not everyone's cracked how to put it into words. It's not about wearing a cape or being a hero; it's about what you bring to the table that no one else can. Let's say you're in the game of selling houses. The usual spiel might be about staging, pricing, and the like. But what if you flipped the script? Imagine making your listing the talk of the town with some wild, out-of-the-box ideas. That's not just doing the job; that's bringing your A-game, your own personal flair. Here's the breakdown: - Being real and heartfelt is where it's at in marketing. - Knowing and sharing your unique edge is key. - Doing things your way, not just the tried-and-true, makes all the difference. Asking yourself about your superpower isn't just small talk; it's about peeling back the layers to find what really drives you. It's about stepping out with confidence in what makes you different and using that to stand out. Once you hit that note, you can craft stories that resonate and inspire. So next time you're thinking about how to present yourself or your brand, remember: the most powerful message comes from being authentic, from that place only you know. Find what sets you apart, shout it from the rooftops, and watch how people connect with your vibe like never before.

Something obvious I learnt this week. The majority of things are simple. You just need to get out of your own way. It’s your beliefs holding you back not any other single person, thing or event. Need to scale ads, spend more. Just do it. Need to build a personal brand. Make videos. Need to lose weight. Eat less, do more. Not converting leads, make a better offer. Need a website. Get one. There’s rarely a fancy strategy to fix the problems you have. The problem tends to be you. If your first response was an excuse or justification, that’s your problem.

When you speak to everyone, you speak to NO ONE. Your message gets lost in the noise. But when you target your message as if you're speaking to a single individual, you create a connection. A bond. You're no longer a faceless brand; you're a friend speaking directly to them. Think about the last time you felt a piece of content was crafted just for you. How did it make you feel? Understood? Valued? Ready to take action? People buy from brands they feel understand them. By narrowing your focus, you're broadening your appeal. So, next time you're crafting your marketing message, picture your ideal customer. Speak directly to them. One-on-one. Drop your thoughts below or share how this strategy has worked for you.