The Shade Room’s Post

Starting us off strong for Culture Soup we bring you, year of the girl, “girldom”, “girliness”, and “girly aesthetics” – which dominated pop culture last year, find out why. Our “By The Numbers” segment gives you stats on some of the most popular topics within culture. Learn what WWE superstar is the first Black woman to be on the cover of a WWE video game. Find out what demographic of 34.4M voters in the United States is projected to reach 34.4 million in November 2024 after several years of modest growth. Find out what demographic of 15% consumers are expected to spend nearly $2 trillion in 2024. Lastly, do you know who the 7-time Grammy nominee is, who won three Grammys, including Best New Artist. Find out where disability representation is flourishing. And where the representation will not be missed. In “The Hot Dish” we bring you the most upcoming collaborations to check out. Let us know which one you are excited to see. Follow us for our next series and more snackable industry news and insights every week! https://lnkd.in/gSuQu66R #RandCPMK #CultureSoup #DisabilityRepresentation #Culture #Trends

While they may not admit it, celebrities love swag. Even Sir Paul McCartney was caught on camera vying for a free t-shirt at an NBA game. So how do you create swag that celebrities love? Head over to the blog to learn how you can create merch that celebrities—and your own VIPs—will love. https://lnkd.in/efkDjmdV #swagbag #merch #corporategifts #marketingtips

🎥 WWE’s Success Secret: The Power of Narrative 📈 I recently watched Triple H on the Pat McAfee show, and something truly struck me about WWE’s enduring success. Despite their global expansion and innovative streaming strategies, they always come back to their core narrative—the storyline. It’s their secret sauce, the nucleus of their success. 🏆 This got me thinking about the role of narrative in financial advising. Just like WWE, successful advisors need a compelling story. Your unique client centered purpose should be at the heart of everything you do. 🌟 Here’s how to apply WWE’s strategy: 1. Consistency: Ensure your story is consistently reflected in all your communications. 2. Engagement: Connect deeply with your clients by making your narrative relatable and relevant. 3. Omnipresence: Be present across multiple channels, always reinforcing your core message. By focusing on your narrative, you build trust and relevance with your ideal audience, much like WWE has done for decades. It’s not just about the services you offer, but the story you tell. 🗣️ Thanks for reading! 😊 #FinancialAdvising #Storytelling #ClientEngagement #BusinessStrategy #ownyouralpha #wwe #ai #advisorcrunch

Video courtesy: Mr. McMohan (Netflix documentary) Vince: “What can I take from popular culture? What’s happening out in the world? And how can we present it in a different fashion? So there was a lot of heat, as we call it, with Iraq and USA. So okay, good. Then we capitalized on it.” 1. Vince McMahon, despite his controversies, is a marketing visionary. He transformed WWE (formerly WWF) into a pop culture phenomenon. By incorporating elements like nationalism, sexual themes, and family drama he first blended American culture into wrestling. Then, he went on captivate audiences worldwide through TV, making WWE into a global spectacle that overshadowed events like the Olympics. Vince anticipated this shift before anyone else, went on t build the vast empire we recognise as WWE today. From Hollywood to music to world events, he extracted collaborative ideas from them all. He basically mastered the art of marketing( what an oxymoron xD) took significant risks, and worked really, really hard to achieve this success. Unafraid to play the villain to advance his business, he cleverly crafted his own character (kayfabe) within the show's narrative. That’s the most genius move in my opinion. WWE > Vince. That’s his passion for the business. And I love it! 2. This also serves as a reminder of how governments and media can sometimes manipulate narratives to support national agendas, often fostering animosity toward countries like Pakistan (at least in our context) through wars and films. Would only like to say that as we become more aware of global events, it's essential to understand the mechanisms of advertising and marketing. And we should approach what we consume critically, questioning the motivations behind nationalism and entertainment in general presented to us.

In life, it's essential to prioritize self-care and growth. Remember, if nobody steps up to color your world, grab that brush and do it yourself! 💪 Don't wait for others to bring brightness into your life; be the source of your own radiance. Kindness is key on this journey. Just like the inspiring women of WWE, let's spread positivity and compassion wherever we go. 💖 Here's a little reminder: "The only limit to your impact is your imagination and commitment. Let's keep growing, spreading kindness, and painting our worlds with love and positivity! #ColorYourWorld #SelfCare #GrowthMindset #KindnessMatters #SpreadPositivity #BeTheChange

How to Build a Strong Reputation and Stay on Top in Your Career Learn from the legendary wrestler, Dick De Bruiser, who shares his unconventional strategy for success. Discover how he turned losses into opportunities to engage and connect with fans, without tarnishing his reputation. #CareerSuccess #BuildingReputation #UnconventionalStrategy #EngagingFans #LegendWrestler #DickDeBruiser #OpportunityInAdversity #EngagementTactics #WrestlingCommunity #FansConnection

How to Build a Strong Reputation and Stay on Top in Your Career Learn from the legendary wrestler, Dick De Bruiser, who shares his unconventional strategy for success. Discover how he turned losses into opportunities to engage and connect with fans, without tarnishing his reputation. #CareerSuccess #BuildingReputation #UnconventionalStrategy #EngagingFans #LegendWrestler #DickDeBruiser #OpportunityInAdversity #EngagementTactics #WrestlingCommunity #FansConnection

“Best of Taylor Swift at Super Bowl 58” is one of the most watched Super Bowl videos on the National Football League (NFL) YouTube page…and yes, of course I watched it. Her highlight reel, boasting 1.3M views on the NFL YouTube page, outshines even the most anticipated moments like the final play, last drive, and trophy presentation. It's a vivid illustration of the undeniable synergy between sports and pop culture, showcasing how leveraging icons like Taylor Swift can attract new audiences to the sports realm. As athletes increasingly focus on building their personal brands beyond their athletic achievements, collaborations with megastars like Swift are becoming the norm, ushering in a new era of fan engagement and brand recognition. Regardless of what unfolds with Travis and Taylor, one thing's for sure: the trend of celebrities intersecting with athletes is only going to gain momentum in the coming years.  #taylorswift #sports #sportstech #fanengagement

WWE is the most relevant now than ever⚠️ In 72 years of its existence, having seen the media go from radio to TV, to the Internet, they have seen it all, they have been a part of it all. ⌛ Not to forget, WWE - an offline entertainment show, aired online and stayed relevant even after COVID. But how did this 70 Year-old entertainment company, manage to be relevant across generations, and make an impact on people across the world across time? 🤔 ADAPTABILITY The foundation of WWE is that they are very quick to adapt to external changes. Over the last 4 years, the management of WWE has realized the importance of social media. From having legacy wrestlers like Undertaker, John Cena, Randy Orton, The Rock, and others be part of YouTube podcasts 🎙️ to Meme Marketing, Influencer Collaboration, Offline Activations They have cracked what the majority of brands still don't understand, and that too on a global scale. 🤫 There was a time when WWE wrestlers would be a part of Hollywood / Bollywood movies like Great Khali, The Rock, Big Show, and John Cena. We've seen them in numerous movies. but in 2024, you have YouTubers who are now wrestlers - case in point - Logan Paul. In fact, why else would they make IShowSpeed a part of Wrestlemania 2024?😶 Having him RKO'd by Randy Orton was bound to break the internet. And break it did. Wrestlemania 2024 has broken all viewership records, the most merchandise sales ever, and the most relevant on social media of all time. There is a ton for brands, entrepreneurs, and marketers to learn from how WWE markets and stays relevant. No wonder PRIME is the first-ever in-ring mat sponsor for major events of WWE now. Goes to show, how a scripted entertainment show with a good story line, with the right marketing strategy can be relevant for over 7 decades! I wonder what they have in store for the next 10 years. - Insights from a curious observer 🔍 #wwe #entertainment #marketing #sponsorship #media #record #thesidstory

What happens when you take two game-changing brands to the biggest moment in hoops culture? For Ruffles and Starry...you win the weekend. First, we sent a Starry effect through NBA Crossover with a show-stopping, floor-to-ceiling LED court; hosting the ultimate three-point spectacle that created round-the-corner lineups of hoopers looking to shoot their shot. Then, we linked up Ruffles with Indianapolis streetwear haven Nap Or Nothing for a takeover that combined style, scoring and culinary culture—not to mention the hottest capsule drop of All-Star Weekend. Add in eight NBA All-Stars, two WNBA powerhouses, 15,000 active participants in a Four-Point Ruffles Ridgeline contest directly powered by the Celebrity All-Star Game broadcast—and you have the makings of yet another mic drop moment at the NBA All-Star Game. That's it for All-Star '24. See you next year, San Francisco. 🏀🏆 #MotiveMade #ExperientialMarketing #CPGAdvertising #NBAAllStar