Six Five Media’s Post

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The 65 is on the road here at the Intel corporate headquarters in Silicon Valley. Dan, we are. I'm happy to be here. I know based on that big smile, you're happy to be here. And we are talking about our favorite topic and that is a AI. And it's just been incredible the past 18 months. The conversation, AI in the data center, AI at the edge and everything in between, IaaS, Paas and SaaS, it's pretty exciting. Yeah, It started with this big sort of transformation going on. I think everybody that at least we know by now has played with a ChatGPT or some version of it. We're seeing search being reborn, but we're seeing that expand. It's proliferating into the data centers, proliferating onto the devices, Pat. And it's just such an exciting time. And I know it sometimes feels a little cliche, like we're talking about AI, right? But I think what we're really talking about is that it's this transition from AI is a headline to AI is changing our lives. You know, really meaningful way that all of us can experience. Yeah, that's right. And the latest crop of devices, right, with even AI smartphones and AIC's has a lot of people talking. And here I'm going to do a plug for myself here. I like to do that. I was on stage with Intel at CES in their big announcement with all the big PC OEM's that they had. And true in PC, right, there's multiple markets of the PC market. There's a consumer market. SMB and enterprise and one thing that's the way I've been in the headlines recently is the important of PC manageability and how how you manage a fleet of 50,000 PCs plus without having a tremendous amount of resources to do that. And I can't think of two of the best people to talk about this is Naveen and Dave will go to an Intel. Welcome to the six five first time guests. Great to have you. Great to be here. Thanks so much. Yeah, appreciate you both tuning in. You heard our our little entree here. We set you up and I think that's point, I mean whether it's been, you know, challenges of keeping systems up and running and of course optimizing systems. I think everybody's got a little more attention on this endpoint management situation that's going on. AI is of course going to play a role in being an enabler. But but Dave, you know, I'd love for you to share a little bit kind of about how are you seeing the evolution of this endpoint management trend line that we're talking about. Yeah, absolutely. And when we think about where we are, especially for the enterprise, there's been an extreme transformation in terms of where we were 5-10 years ago around basic device management and everything was about break fix, remote support to where we see the world going and I go to. And with our customers, we're really looking towards that endpoint management and unification as a key part of enabling our customers and companies to support their employees and their devices. And and as you mentioned, just having to do that at scale across 50,000 or more devices is, is arguably a tremendous challenge and an opportunity, especially with the advancements in AI. Yeah, it really is. And you know, it's funny, I started in the PC industry a long, long time ago, 30 plus years ago. And endpoint management was exchanging floppy disks. And then we then we evolved to to cd-roms and it literally you would go from. PC to PC IT to manage everything and the the what we can do today is is incredible where you know a little bit in the run up I said this but you can manage 50,000 PCs. You can see what's happening you can do predictive and proactive type of support you can change files in and out on you know untended you can actually do updates as as as well so it it certainly has evolved but. With AI, of course, AI changes everything. And this is a great question for Naveen. Like where does AI and endpoint management intersect? What are some of the innovations that you see either here now or on the horizon? You know, with AI coming into the enterprise, so much of what we've seen is actually been focused on like content creation and productivity, but applying that same AI technology to IT, automating their workflows, delivering a better. Employee experience, a lot of what we see on the horizon is how you take the data off the device, the telemetry, and deliver insights back into it. So that you know, no longer in these manual workflows of trying to fix a device that the device is signaling its health. And remediation begins to become automated on that device so that you're constantly in this healthy device cycle rather than in this reactive state where you're trying to sort through what the issues are. Root cause get the data in order to remediate what you see on that device so it's a real data game yeah it's it seems like I mean that's where everything is going so of course it would it would apply to endpoint management too that's right and they've Intel's been very focused on this for some time some of the innovations you know V pro and helping commercial enterprises being able to do more I don't when when there was a certain you know issue with a security vulnerability and there's you know the the. Fix was running machine to machine and you know, Pat and I talked on one of our 65 shows and we said, you know, there's been technology for a long time. They couldn't, you know, they could have helped this situation. And so we won't get into details that's not important right now of that particular case. But companies like Intel have been trying to solve this problem for for some time. I mean, Dave, when it comes to AI PC though, because, you know, hear me just say it like this isn't totally new, like how is AI going to contribute to evolving this and making this more? Available to everyone, democratizing this and of course making sure companies take advantage of the technologies that both of your enterprises are building. Yeah, absolutely. And and when we think about what Naveen hit on in terms of the the power of data is the volume as well. And when we think about what AI brings the table, it really allows things to get much more proactive and real time. And I think that's one of the most interesting things that is on the table as we look at where we're going to go moving forward. Because it is going to be on a new precipice in terms of having to manage not just that end user experience, but they're going to have to deal with a lot of the security issues and threats that are out there and probably at an increasing rate. And as I AI comes into the into the picture, it's going to create an unlocked tremendous opportunities to be able to do things real time, highly secure and maintain that entire user experience to keep it business up and running. Yeah, makes perfect sense. And it is funny how a occurrences that, that pop up give us, gives us the reminder of just how important some things are. We kind of forget about some of these technologies, you know, if we're in a bind or something like that. And this is just a great reminder of of why endpoint management is, is critical and then finding the right technologies, the right PC platforms and, and the right, you know, semiconductors that go along with that. So it's funny. AI we're talking a lot in terms of sometimes we talk theoretically like like what could happen, right, What's here right now that you can get benefit from right now. So I have to you know, I mean you're right in the middle of products and platforms. I know you both are talking to enterprise, but when is the right time, you know, enterprise purchase behavior is we put a checklist of what we want for a next purchase cycle. You know it literally is a checklist and. Why should I PC's be in theirs because they're deriving value now? Or is this more like, you know, hey, in four to five years, if you believe this is going to be a real thing because this is a long you keep your PC's, you need to you need to be doing those today. It's both, right, Because you want to make sure that your PC fleet in that 4-5 year time frame can take advantage of a lot of of the new software capabilities that are getting landed on that device. But even just now we're seeing a lot more of these. AI models being run locally on that device, taking advantage of the MPU that's now part of the core platform. So it's the hardware component, the models that get landed that deliver those use cases for IT. As we talked about sort of the digital employee experience type use cases, automating the workflows, but then they have the software component to it as well. So it's how we work together as a hardware vendor and. Software platform with Isvs in the market to deliver that, that capability as a full solution, right. So that happens today and is going to get better throughout the lifecycle of that device. Yeah, like I like that you said that though too, because I think these partnerships and you know killer applications and by the way, you know for depending if it's consumer, commercial enterprise, there are different applications that are really going to drive this, but keeping your teams up and running, keeping them connected. Obviously some of the great advantages of being able to have data local and secure and then having things go to the cloud as needed. There's a lot of power considerations. There's all kinds of reasons right now to do it. And so I want you to kind of double click on that. You started sort of, you know, you started starting sinuated like the roles, right? You've got IT managers, you've got, you know, leaders, directors, VPS, you got Cisos. So you got security angles, you got CIO's. They're all in this in this consideration phase around AI PC's. They're kind of trying to demarcate between. What is real, what is kind of future, because I won't call it hype. I think everything's gonna happen. But like, do I buy now? Do I wait for the next generation? Kind of what are the things that you are suggesting and your partners are suggesting in that consideration phase to say, hey, it's time to go to the AI PC platform, right? And, and as part of that, I think the time really is now you're, you're seeing some of those use cases land on that device, you know, when we think about. Like unified endpoint management, you're seeing a lot more automation with unified endpoint management that takes advantage of that, you know, MCU on that device. And so the way we see it is Dr. efficiency into the the enterprise into IT. And so you want to begin doing that now as we talked about some of the events that we've seen over the last few weeks, right, You want to be prepared for events like that and that means. You know, enrolling those devices in your environment, taking advantage of those use cases versus waiting until they're out, you know, more broadly to drive that efficiency into the enterprise makes sense. And and Dave, you know, as we sort of wrap up, I'm I'm I'm interested to sort of have you expound expand a little bit upon, you know, what Naveen just said, you're having a lot you you lead enterprise kind of what is the the sell on sell in the point of excitement that you're creating. To drive them to want to move to this IPC. Sure. Yeah, yeah. So today a lot of our customers, we're working with them to to do exactly what you said, support their machines, keep them up and running and avoid some of the outages and disruptions or cyber events that that companies are dealing with every day. As we look to bring AI PC's into the environment, IT has to be prepared for that. And they have to transform along with that shift. So it's going to be essential for partnerships like go to an Intel to work. Together to make sure that the devices and the software are interoperable and it allows us to do great things with technology that's out there in the realm today and I think I T really needs to think about being ready for how this is going to change their world over the over the coming years because I think that's going to be one of the biggest factors that's that's going to unlock opportunities for IT to do more because you're going to have AI in place doing real time analysis and. And automation to do some self self healing and, and take care of the machines. It's going to transform what it is focused on to allow them to focus on managing large fleets of machines and staying on top of it to run business. And then it brings brings it right back to keeping the the users up and running and allowing business to to continue moving on. Dave Naveen, want to thank you both. Very interesting topic. Love to chat more. Pat and I will be watching very closely as this AI PC trend. Enters the market, we're going to be watching the units, we're going to be listening and hearing from, of course, the partners, the ecosystem, the customers, and I'm sure we'll be talking to you and or your companies very soon. Great, thanks for having us. Thank you and thanks everyone for tuning into this episode of the Six five on the road. We're here at Intel headquarters. We're talking AI, in this case, endpoint management and more about PC's entering the enterprise during the AI era. 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