Social Branding’s Post

Getting your clinic noticed and attracting the right patients for specific & relevant treatments that you want to focus on can be costly and frustrating. Have you tried using Google ads but found that your budget is quickly burnt as your campaigns churn through all the irrelevant search enquiries ? Leading to low quality enquiries that are not interested or worse - don't turn up for their appointment ! There is a solution to this but one that takes time and surprisingly is buried in the Google Ads system. It's a way to completely stop your Ads from even appearing to the wrong type of search enquiry. They should be used to stop your Ads from showing for sloppy, lazy or irrelevant searches that simply won't help you. Saving your budget, but even more importantly allowing your Ads to appear for the right kind of patient so you get high quality enquiries for the specific and relevant treatments that you want to attract. In so many Ad accounts Negative Keywords are either under utilised or even completely unused ! And they're normally not used to the scale required to ensure your Ad budget and your enquiries are at maximum efficiency. Here's a screenshot of just one Negative Keyword list we have compiled for one of the Ad accounts we manage to illustrate this. Hop in the comments below or send me a DM for more info.

One way to optimise your marketing campaigns.

Getting your clinic noticed and attracting the right patients for specific & relevant treatments that you want to focus on can be costly and frustrating. Have you tried using Google ads but found that your budget is quickly burnt as your campaigns churn through all the irrelevant search enquiries ? Leading to low quality enquiries that are not interested or worse - don't turn up for their appointment ! There is a solution to this but one that takes time and surprisingly is buried in the Google Ads system. It's a way to completely stop your Ads from even appearing to the wrong type of search enquiry. They should be used to stop your Ads from showing for sloppy, lazy or irrelevant searches that simply won't help you. Saving your budget, but even more importantly allowing your Ads to appear for the right kind of patient so you get high quality enquiries for the specific and relevant treatments that you want to attract. In so many Ad accounts Negative Keywords are either under utilised or even completely unused ! And they're certainly normally not used to the scale required to ensure your Ad budget and your enquiries are at maximum efficiency. Here's a screenshot of just one Negative Keyword list we have compiled for one of the Ad accounts we manage to illustrate this. Hop in the comments below or send me a DM for more info.

Struggling to attract new patients with vague Google Ads? You click on an ad for "back pain relief," hoping to find a solution.  But the website bombards you with information on everything – from neck pain to sports injuries.  Frustrated and confused… You leave without booking an appointment. This is a common scenario for many medical practices using generic Google Ads.  They attract a broad audience but NOT the right audience.  …What happens then? You end up paying for clicks from people who aren't ready to commit… Leading to wasted resources and a stagnant patient base. There's a better way! Here are 3 reasons why targeted Google Ads Campaigns deliver powerful results: ✅ Attract the Right Patients: Reach those actively seeking specific treatments, like TMJ or chiropractic care. No more irrelevant clicks! ✅ High Conversion Rates: Turn clicks into new patients. Like Core Performance, who saw a 50% conversion rate (meaning half the people who clicked became patients!). ✅ Boost Your Bottom Line: EPIC Clinics achieved a remarkable 100% conversion rate for those who came into their office! Imagine attracting highly qualified leads, ready to schedule appointments.  That's the power of targeted Google Ads. Don't settle for mediocre results! Let us help you: ✅ Craft laser-focused ads ✅ Optimize your landing page ✅ Track your results Ready to stop wasting clicks and start attracting new patients? DM me @zackssiegel to learn more!

Fine-tuning your #GoogleAds can drastically improve revenue and ROI in your practice. #GrowthStrategies #PaidSearchAds #Google

Patient marketing trends for 2024... Here is a really great article about patient marketing in the US. It explains why some of the largest medical device companies are focused on supporting customers. Here is a summary: 1️⃣ Online Health Searches A study by the National Center for Health Statistics found that: • 59% of U.S. adults used the Internet to look for health or medical information. • 42% used it to communicate with a doctor or doctor's office. • 46% used it to look up medical test results. 2️⃣ Google Searches Approximately 7% of all Google searches are health-related. Search drives 3x more visitors to hospital sites compared to non-search. There are 70,000 health-related searches per minute, every day. 3️⃣ Internet Usage for Health Information CDC research shows: • 74% of all U.S. adults use the Internet. • 61% have looked for health or medical information on the Internet. However, Consumers are Concerned About Healthcare Content Credibility People are sceptical about online health information. ✴ Therefore, credibility is key ✴ 4️⃣ Misinformation Concerns A study by GoodRX found: • 87% of participants were concerned (19%) or strongly concerned (68%) about the spread of medical misinformation. • Over 70% of people have been exposed to medical or health-related misinformation. 5️⃣ The Importance of Online Reviews A Stanford study found that most (75%) patients rely on reviews as the first step in finding a new doctor or healthcare provider. Becoming a trusted source online can make a significant impact. Evidence suggests that this trend is being taken up very quickly by industry leaders who are looking to support new and existing customers with patient marketing materials that they can use to signpost awareness to patients. The article is worth a read here 👇 https://lnkd.in/dWbw3npN // I have found much evidence similar to this through my experience working for some of the largest healthcare companies in the world. In our new resources, we share these successful strategies to help you keep up with the new trend of patient marketing. 📧 Sign Up for Our Newsletter / Webinars / Podcasts or Free 1:1's here: 👉 https://lnkd.in/eCKF2bWn Btw, yes, we really have made 1:1s free... for now. They are free plans, strategies, and advice for your challenges. #healthcaremarketing #patientmarketing #medtech #medicaldevicemarketing

💎 4 valuable ways to obtain Opt-Ins from your HCP clients 👩⚕️ 🏥 Digitalisation is disrupting the way we communicate with our clients, also in healthcare. Although the personal relationship will remain the most impactful form of engagement, digital ways give us a lot of additional opportunities to reach clients. 💻 📩 Most companies recognize this fact and invest large parts of their marketing budget into development of digital content formats. 📣 🚧 However, the first hurdle to get it out to personal emails or WhatsApp contacts, is called ‘Opt-In’ or digital consent ( ✍ DGSVO in German). In response to that we have developed several powerful ways to generate opt-ins beyond the costly personal visit of the HCP client. 💡 Why do these ways work? Because they generate value for your HCP clients. The following selection works, individually aswell as in combination: 🔘 1: 🎁 Offer some attractive content piece behind an opt-in gate. Promote it through social media or with google ads 🔘 2: 📸 Offer a digital Fotobox for selfies at your booth at the next event. Give people the chance to send photos to their email addresses. 🔘 3: 💬 Set up a smart digital survey about a relevant medical topic and send it to all HCPs you have addresses from. Run the survey at events. If the consent is given, you will send them the results. 🔘 4:  📨 Invite HCPs to an event, such as a symposium at the next congress or a training event. Use the RSVP to ask for consent. 💡 If this sounds interesting to you and you want to know more details,  reach out 👉 https://lnkd.in/djsBZnZV 👈 and let’s talk! https://lnkd.in/d7-_QxNG #digitalhealth #consent #hcpengagement #digitalmarketing Christian Baechler Marc Scherer #medicalcontent Dr. med. Petra Kittner #healthcare #businessdesign #visualfacilitation #visualthinking Paco Franco sWILDE Business Design

We're thrilled to announce our specialized services tailored for private clinics looking to maximize their online presence and grow their client base! Are you a private clinic seeking to enhance your digital marketing strategy and attract more patients? Look no further! Our team of experts specializes in crafting highly targeted Facebook and Google ads campaigns designed specifically for the healthcare industry. With years of experience and a deep understanding of the unique challenges facing private clinics, we're committed to delivering results that matter. From increasing your clinic's visibility to driving qualified leads and boosting revenue, we're here to help you succeed in the competitive healthcare market. Ready to take your clinic to the next level? Let's chat! Reach out today to schedule a consultation and learn how our tailored digital marketing solutions can transform your clinic's growth trajectory. Together, let's make your clinic the top choice for patients seeking quality care. 💼💡 #DigitalMarketing #FacebookAds #GoogleAds #PrivateClinics #HealthcareMarketing

Doctor’s Guide To Google Business Advertising: Effective Strategies For Marketing Your Practice https://lnkd.in/gidd6zyN Google My Business is a crucial tool for establishing your presence on the internet as a medical practitioner. This platform displays important details about your practice such as operating hours, the type of services offered, and contact details which significantly increases accessibility to potential clients. However, it is not merely about listing basic information; accuracy, comprehensiveness, and optimization play key roles in enhancing your digital footprint. By focusing on these aspects, you set up a bright beacon that draws in people searching for help with their health concerns. It starts with setting your profile right. Key Takeaways of Doctor Google Business Advertising - Google My Business is key for doctors to enhance their online presence and accessibility. - Utilizing Google Ads allows targeting specific patient demographics for better reach. - Creating a professional website and engaging content is crucial for attracting patients. - Positive online reviews in directories boost credibility and attract new patients. - Compliance with advertising policies ensures ethical and effective healthcare marketing. Need Strategic Marketing Guidance For Your Doctor's Office, Healthcare, Medical, Clinic, Medspa, Plastic or Cosmetic Surgical Practice? Schedule a Deep-Dive Marketing Analysis for Your Medical Practice: https://lnkd.in/gyHuveuC #GoogleMyBusiness #DoctorGMB #GMB #Healthcare #Medical #Marketing #SEO #DigitalMarketing #HealthcareMarketing #MedicalMarketing #HealthcareSEO #MedicalSEO #PlasticSurgery #CosmeticSurgery #DoctorMarketing #DoctorMarketingMD

Struggling to get noticed online? Most hospitals are missing these 5 key digital strategies! To learn how to attract more patients and grow your hospital chain Click here - https://lnkd.in/dmp2FwGb . . . #DigitalMarketing #HospitalMarketing #blog #tips #patients #hospital #keypoints #struggle #healthcaremarketing #digitalmarketing #attract #SEO #digitalmarketing #getfound #SearchEngineOptimization #SEOStrategy #website #Rank #First #BoostYourRank #EngageAudience #SolvingTheUnsolved #ZealousWeb