John Deere is the latest company to follow a growing trend in corporate America. The farm supply giant has given in to pressure from a group of its consumers who criticized the company for being too “woke.” The backlash began when Robby Starbuck, a former Republican candidate for Tennessee's 5th Congressional District in 2022, took to social media platform X on July 9 to reveal that John Deere supports a number of “woke policies” under the watch of its CEO John May. Now, Deere is backtracking.
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More frommthe polarization front. Now an attack on Harley- Davidson because it dares to support causes this Starbuck guy (a conservative) does not like. He has also gone after Tractor Supply. CSR actions, as part of ESG, will come under increasing fire both for their existence and their omission. Largely gone is the discussion about the merits or values of the actions or tolerance for those with different views. The existence of a groups with different views is not inherently a threat to others. https://lnkd.in/gAQn_22i
Is Harley-Davidson woke? Here's why some conservative activists are angry
news-journalonline.com
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Tractor Supply’s About-Face on DEI In a February 7, 2023, press release, Tractor Supply’s executive VP and chief HR officer stated, “Our deeply rooted Mission and Values are the foundation of who we are as an organization. They dictate that Tractor Supply prioritize a safe, respectful and inclusive work environment that values diversity of thought and perspective.” Less than a year and a half later, Tractor Supply issued a June 27, 2024, press release that reads, “We work hard to live up to our Mission and Values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart.” The press release then lists how Tractor Supply is abandoning its DEI goals, among other shifts. Former Tractor Supply customer, David M. Perry, describes how he received the news in this opinion piece: https://lnkd.in/eUkkFQJ6 Tractor Supply’s recent about-face evidences the crucial work of DEI. In the words of Patrice Lumumba Jones, Chief Creative Officer, Enlight Media, “Those opposed to equality and inclusivity have long realized they’re in a fight to maintain their advantages. The resistance to DEI is completely predictable. Now is the time we push harder, not pull back. DEI in Context is a tool for those who see the future, not as a threat, but as a promise.” If that sounds like you, visit DEIinContext.com to get started. #DEI #DiversityEquityInclusion #IKnowHistoryMatters #DEIinContext
Opinion: My Tractor Supply hat was a symbol. Now it’s in the garbage
msn.com
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There's two sides to every coin. We're paying attention to your rollbacks corporate America. #integrity #corevalues #diversityequityandinclusion #socialimpact #economicinclusion #branding #blackfarmers https://lnkd.in/gkCs9DtP
Black Farmers Call for Tractor Supply CEO's Resignation After Diversity Rollback
https://shoppeblack.us
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Know your customer or react v. respond to hyperbolic social media data ? Is there perhaps a third, more nuanced approach? #ESG #social media #radicalmiddle
How Tractor Supply Decided to End DEI, and Fast
wsj.com
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TAG's 10 Questions are back in the Member Spotlight but what do we think about David's best form of potato? 🥔 Watch all the Member Spotlight videos here 👉 https://hubs.ly/Q02P4PBV0 #Community #brandsafety #adfraud #malvertising #threatintel #transparency
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Had a great opportunity to present and facilitate discussion around weed escape at #TechHubLIVE in Des Moines, Iowa today. What are the tools you are using to combat weed escape. Incorporating technology does not have to be a large expenses. However, ignoring weed escape and not addressing the issue will be an expense to your operation and business. It starts with having a good partnership with a trusted advisor such as Wilbur Ellis. Whether Wilbur Ellis, or another Ag Retailer, have the conversation…start making the investment in the tools and technology.
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We all know the prices of things - the cost of a concert ticket, a quart of milk, or a Superbowl ticket. But what about the values that lie outside our economic production system? The damage we do to the environment, the cost of slave labor, the pollution that seeps into our groundwater - these values are all externalities to our economic system. As Oscar Wilde once said, "A fool is someone who knows the price of everything and the value of nothing." If we want to make wiser decisions about what to buy and what to boycott, we need to start embedding the true cost of things into their prices. It's time for us to reflect what we truly value. Item by item. Trip by trip. Experience by experience. If we don't change our economic system, we can't expect different results from the same old conditions. Let's not be fools. Let's start making changes today.
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Companies should get out of the business of taking stands on political issues. Just make the best things and services for your customers. Period. You can read this for free. https://lnkd.in/gu2SBWf2
How Tractor Supply Decided to End DEI, and Fast
wsj.com
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🌐🔧 Today is the day!! 🌟 Manufacturing Advocacy Day is the day manufacturers converge on Albany and lobby to shape the future of our industry.🔩 🌅We will kick off the day with 30 manufacturers across 13 industries for a strategic planning breakfast before heading off to engage with state elected officials. 🤝Then we'll discuss the latest initiatives and political developments over a delicious lunch. 🚀 Wish us luck! #ManufacturingAdvocacyDay #ShapingOurFuture #IndustryLeadership
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UPDATED POST: https://lnkd.in/gDxS6_HS I've left this one because a few of you already commented below and I want to honour that; however, new folx please go to the newer post. Thanks! #HowToInclusive
A name is not just a name.
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