The Writer’s Post

Why 70% of Products Fail and How to Be in the 30% That Succeed...? 🤔 The biggest problem for companies is to build a product that is very addictive and highly engaging for the users. As a Swarnadeep Debnath UX designer, we know how crucial it is to build products that captivate and retain users. So there is a book called "Hooked: How to Build Habit-Forming Products" by Nir Eyal that addresses the solutions. In the book, the author provides an ultimate solution by discussing the "Hook zone" which is a cycle of habit formation. The Hook zone is a four-step process that creates a cycle of habit formation. 📌1. Trigger: A cue that sets off the habit, like a notification/advertisement or maybe FOMO (fear of missing out) Which makes the user open the app and see what happening.For ex: a notification from Instagram that someone liked your post. 📌2. Action: The behaviour itself, like scrolling through a feed or checking notifications could be any task within the app Which creates a subconscious habit for the user.For ex: you open the Instagram app and start scrolling through your feed.This is the behaviour itself – you're taking action because of the trigger. 📌3. Reward: The benefit or payoff, like social validation or a sense of accomplishment. It means providing something that makes the user difficult to leave the app , it could be followers,like,shares which are visible to the user. 📌4. Investment: The user puts something in, like time or data, which increases commitment. For ex: you spend 30 minutes scrolling through your feed, liking and commenting on posts, and even posting something yourself. I hope this information will help you to understand better Please do like, share your thoughts & repost Make sure you follow me Swarnadeep Debnath . . . . . #user #testing #usetesting #usability #usabilityteasting #ux #ui #product #productdesign #uidesign #uiux #uxdesign #uidesigner #graphicdesign #design #ux #creative #ui #webdesign #uxacesibility #HookModel #HabitFormation #ProductDesign #UXDesign #AddictiveProducts #EngagingProducts#Hooked #BehavioralDesign #ProductDevelopment #UserRetention #GrowthHacking

At the beginning of October, my conversation with Lyssna on all things working as a "UXR team of one" was released on their website! 😎 Give it a read and hopefully the content resonates with some of you and gives you some new perspective or support if you're entering into a similar role! Check it out here 👇 https://lnkd.in/exhfPhYV #uxr #uxrminds #uxresearch #userexperienceresearch #users #uxjobs

You have an app idea, a business plan, coders ready to start work and you are confident in your chances of success. Are you sure you haven’t forgotten something? 🤔 In this article, we explain what the role of a UI/UX consultant is and how they are decisive for the success of your project and your company! 🌐 https://hubs.li/Q02zcS-y0 #UI #UX #AppDesign

You have an app idea, a business plan, coders ready to start work and you are confident in your chances of success. Are you sure you haven’t forgotten something? 🤔 In this article, we explain what the role of a UI/UX consultant is and how they are decisive for the success of your project and your company! 🌐 https://hubs.li/Q02zcNvl0 #UI #UX #AppDesign

You have an app idea, a business plan, coders ready to start work and you are confident in your chances of success. Are you sure you haven’t forgotten something? 🤔 In this article, we explain what the role of a UI/UX consultant is and how they are decisive for the success of your project and your company! 🌐 https://hubs.li/Q02zcRsj0 #UI #UX #AppDesign

A new issue of my newsletter on Design, Innovation and Technology is out now. Please check it here: https://lnkd.in/efAhckE3 #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui

You have an app idea, a business plan, coders ready to start work and you are confident in your chances of success. Are you sure you haven’t forgotten something? 🤔 In this article, we explain what the role of a UI/UX consultant is and how they are decisive for the success of your project and your company! 🌐 https://hubs.li/Q02zcM4Q0 #UI #UX #AppDesign

Use-her-goals 😁 Have you been in situations where you are trying to figure out how to go back to a particular page in your app? Probably the home page or the transact page having gone so far into exploring the application? Or Trying to buy some goods using an online application and after purchasing you are confused as to how to navigate your way back, either to buy more things or take you to a previous page you were on. I have been in such situations and it just meant one thing, they weren't clearly defined USER GOALS. So what are user goals? User goals are the steps or specific outcomes or objectives that users aim to achieve when interacting with a product. User goals are set so as to properly guide your design process, give you the designer a sense of direction as to how to create a seamless experience for your users every step of the way as they navigate your product and in the long run meeting the expected needs of the users. This process usually comes before the actual design itself because this can be a blue print, helping to streamline your design and increase productivity, giving you a sense of direction before hand as to what the users need and where they would likely go one page at a time. When working on your user goals look out for: 🎯 How accurate the user of your product reach their goal? (Effectiveness). 🎯 How much effort would it take the users to reach their goal? (Efficiency). 🎯 How easy is it for the users to learn and navigate your product? (Ease of use). 🎯 How can the user personalise the product to suit their preference (Flexibility). As much as we want to focus on the User Interfaces creating and crafting aesthetically captivating designs, doing better research on our users, their goals, building concise Empathy mapping, information architecture, and work flow would help us in crafting designs that not only converts but can also stand the test of time because the foundations were rightly catered to. Let's build more user-friendly products 👌 #Productdesign #UserExperience #Userthinking #Ux #Ui

I like the small UI touches Slack adds to make user experience delightful. There's a lot of things no doubt that need more attention but still nice to see! I'm also a huge fan of the updates they made to mobile, speeding up your ability to review unread posts - ideal when you're working with a huge multi-channel setup. #ProductDesign #UserInterface #UI #UX #UserExperience #Slack

Did you know why using simple language in error messages is so important? 🔴 Using simple language makes it easier for people to understand the message and helps them solve the problem faster. It also increases trust in the product or service. 🔴 Complicated or technical error messages can make users worry or feel uncomfortable. 🔴 This can make users delete the app or never come back to it. Let's make the app easy to use for everyone! #UserExperience #UX #UI #Userfriendly