TH Experiential’s Post

Arc was the most-awarded commerce agency at this year’s REGGIE Awards. 9 times. Reality: When you choose a life in marketing, you don’t always get to market things (brands, services, ideas) that directly align with your personal values. This year’s award-winning work created in partnership by Arc and Unilever: - Amplifies multicultural voices - Eschews perfection - Promotes family connection and positive self-worth in young women - Provides affordable, healthy meal options to families Do these align with my personal values? Yes. Yes. Yes. And…Yes. It thrills me to see this work connect with people, build businesses, perpetuate good in the world, and receive recognition for all of it. #IrresistibleCommerce #REGGIE #award #Unilever #ClientPartner #arcww

I'm so excited to share my latest project analyzing private label strategy, a project that I poured my heart into. Ahold Delhaize's commitment to "inspiring everyone to eat and live better, for a healthier future for people and planet" deeply resonates with my own values. 💓   This case study highlights how ADUSA can harness the potential of private label strategies by drawing insights from leading retailers like Walgreens, Walmart, Aldi, and Target, while also tapping into the evolving social behaviors that shape modern consumer decisions. 🤳   As private labels continue to grow in significance, particularly in providing healthier, more sustainable options, ADUSA is well-positioned to lead by offering affordable, high-quality alternatives that meet the needs of today's health-conscious shoppers. Through the analysis of market trends and the adoption of innovative strategies, ADUSA is not only driving customer loyalty but also reaffirming its commitment to a healthier planet and a brighter future for all. 🌎   With this project, I aim to lay the groundwork for reimagining retail through the lenses of sustainability, wellness, and innovation—fostering real change. While this project was framed by the constraints of a 15-minute presentation and without access to proprietary information, the strategic recommendations reflect a solid starting point for ADUSA’s ongoing evolution. Additionally, note that there were further insights discussed during the presentation. The notes sections of the presentation only reflect the framework of the discussion. 💡   #PrivateLabel #RetailStrategy #HealthAndWellness #ADUSA #Sustainability #CustomerLoyalty #BrandGrowth #GroceryRetail #Walgreens #Walmart #Target

Top Brands of Q1 2024: A Surprising Mix! Curious about which brands captured consumer attention in the first quarter of 2024? Look no further! Based on data from YouGov BrandIndex, a leading brand tracker, here's a recap of the most talked-about brands in each month: January: The Post Office Ltd and Fujitsu takes the crown! For obvious reasons February: The Body Shop takes focus for calling in administrators in February and closing 75 stores! March: Sweet treats reign supreme! With Easter festivities, it's no surprise that Cadbury UK's Creme Eggs and the broader Cadbury brand dominated March conversations. This mix of essential services, personal care, and seasonal treats highlights the diverse range of brands that can capture consumer attention. What are your thoughts? Did any of these surprise you? Share your thoughts on the brands that resonated most with you in Q1! #YouGovBrandIndex #Q1Recap #TopBrands #ConsumerInsights

We love campaigns that work smart and here's a great example for #throwbacktuesday from Ferrero for Mother's Day. Not only did this ad put their brand front of mind as the consumer was withdrawing cash but it also let the consumer know where the their chocolates could be found in-store. Considering people who have seen an ad on an #atm in the past week are 86% more likely to buy Ferroro than the average consumer (GB TGI-2024 January (December 2022 - November 2023)-© Kantar Media), it was genius! #ferrero #mothersday #cashstillmatters #atmadvertising #retailmedia #shoppermarketing #doohadvertising

It will come as no surprise to anyone on here that creativity is critical. Critical to making a brand stand out. Critical to engaging consumers. Critical to positioning yourself as innovative. Critical to putting a smile on customers' faces. And right now, making really impactful creative - fast, well, and effectively - has never been more challenging. With consumers seeing over 10,000 ads PER DAY (yes, you read that right), you have to generate impact that's faster, better, and drives that thumbstop action, all the time. * We're really proud of all of the content we generate - and here's a little example of one we've produced this month for CJ Foods Oceania. With hundreds of thousands of engagements already, it's great to see our work generating constant cut through. And if you're based in Australia, you can enjoy their banging gimbap and mandu at Woolworths Supermarkets and all Asian retailers. Enjoy! 🥟 *Siteefy April 2024 Eugene Cha - Navarro Jenny Park Samuel Ward Tim Hedges #CGI #Innovation #Creativity #Agency #FoodandBeverage #Growth

This bar of chocolate is a great reminder of the power of colour. Not just in packaging, but in communication. For the past hundred years, this purple packaging has helped Cadbury to build customer loyalty and stand out from competitors. Your company may not have the heritage of Cadbury, but you can still benefit from the power of colour in your communication. Cadbury is a great example of the impact consistent use of colour can have on the shelf. But colour is equally effective on a screen. If you want to get seen online, make consistent use of colour within your brand identity. It’s not hard to do: • choose a colour • use it is often as possible _____ If you would like to have a chat about how to make the best use of colour in your brand identity and stand out from competitors, it would be great to hear from you. I’ve been doing this for thirty years, so I'm always happy to share some of that experience. I make time in my diary every week for these conversations, so drop me a message and we can arrange something. #Brand #BoardOfDirectors #SME

It's the New Year and the race is on again... 12 years of product reviews in the UK, who has the most? Where will you be at the end of the year? We know about reviews. We understand how they work, where they work and how many you need. We have the data to help you make a succesful program and free up your time to do other things. To get reviews, reports or insights - talk to sales@checkoutsmart.com. *Data covers ASDA, Morrisons, Ocado, Sainsburys & Tesco in the UK for all manufacturers, based on date of review. Procter & Gamble Unilever Coty L'Oréal Nestlé Colgate-Palmolive Johnson & Johnson Health and Wellness Solutions, Inc. Premier Foods Wella Company #digitalshelf #ecommerce #marketing #reviews #theraceforreviews

The rivalry between The Coca-Cola Company and PepsiCo continues to evolve with changing consumer preferences and advancements in technology, ensuring that the Cola Wars remain a dynamic and ongoing battle in the world of advertising. #Key Takeaways #Brand Positioning: Pepsi has often positioned itself as the youthful, innovative, and rebellious alternative to Coca-Cola's classic, traditional image. #Innovative Campaigns: Both companies have utilized innovative marketing tactics and embraced new advertising platforms to stay relevant and engage consumers. #Cultural Impact: The Cola Wars have significantly influenced pop culture, with both brands creating memorable ads and slogans that have become part of the cultural lexicon. #BusinessGrowth #IndustryInsights #Leadership #Innovation #MarketingStrategy #Sales #MarketingWars #BrandRivalry #ColaWars #AdvertisingBattle #BrandStrategy #MarketingHistory #LinkedInCommunity #ProfessionalNetworking #CareerGrowth #PersonalBranding #LeadershipDevelopment #FutureOfWork #TechTrends #DigitalTransformation #Sustainability #DiversityAndInclusion

Tulika Pandey, MBA from WK Kellogg Co Canada joined The FMCG Guys to speak how about she envisions Retail Media as a means to be closer to their consumer. Listen or watch this chat top learn about: - Her unique role managing both Shopper and eCommerce - What’s next in Retail Media - In-store Media: her thoughts and how relevant it is for FMCG brands. - Advice around skipping hurdle - Putting the consumer at the center and approaching the full-funnel in consequence

📣 Yesterday we were at Advertising Week Europe where our CSO Clare Hutchinson chaired a panel at on enhancing brand memorability, joined by several of our clients: 🌟Talar El Asswad, Müller UK & Ireland, Treats & Desserts Lead 🌟Elise Burditt, Senior Marketing Director at Cadbury, Mondelēz International 🌟Wendy Duggan, Director of Marketing, Primark 🌟Steve Parkinson, Brand and Marketing Director, Allwyn UK The session delved into the debate: Is it more important for brands to be noticed or remembered? The key takeaways from the session include: The Importance of Brand Memorability: Understanding why brand memorability is crucial in today's changing media and cultural landscape. Insights from Memorable Ads: Panellists discussed memorable ads from the past, examining what made them stand out and what lessons can be applied to current advertising strategies. Attention vs. Equity: Exploring what people might consider more valuable in advertising—capturing attention or driving brand equity. #AWEUROPE2024