TH Experiential’s Post

Experiential marketing for hotels, restaurants and tour companies has of late been the preferred method used by marketing teams. The question however is, are the right people targeted for these experiences? Selecting from a pool of influencers who have enormous following is always the way to go it seems. But can we really say the target audience of these influencers match the kind of audience your brand needs to convert? Experiential film for JW Marriott Maasai Mara.

PR events and experiential marketing significantly enhance brand impact. Our recent blog explores: 🎉 Connecting through events: We're all about making event management a breeze and building direct links with your audience. 🌟 Real stories, real results: Get a behind-the-scenes look at our successes with Mobile UK and St Pauls's Carnival. 🚀 Experiential insights: Explore unique activations for a lasting brand impact. 💬 Influencer partnerships: Wondering about influencers? Let's chat about navigating that space. Read the blog here: https://ow.ly/lM3550Qx64m #Events #ExperientialMarketing

Attention #creators, influencers, and affiliates, we are in the age of collaborative brand building. You are the powe source that fuels sales. Learn to hold attention, and you will be king. #creatoreconomy #collaborativebrandbuilding #branding #branddesign #sponsoredcontent #sponsoredads

How to win at retail 👇🏽 1. Look for white space (a category that needs disruption or is missing something) 2. Develop a killer brand 3. Craft an amazing brand story, unique look, great packaging etc. . 4. Deploy tactics to amplify your story (Paid media. Influencers, direct response, digital marketing, Video etc.) 5. Develop Relationships (you need the retailers they don't need you, always remember that) 6. Have thick skin ( be ready for more No's than Yes's and be prepared to lose for 2 years before you start to win) #Buildingbrands #Marketing #Sales #Retail

Want to double your market presence? Here’s a strategic play: 1. Identify high-growth potential markets. 2. Tailor your products to local tastes. 3. Strengthen your digital marketing efforts. 4. Leverage local influencers. 5. Expand distribution channels. Grow your footprint exponentially. What's your strategy for market expansion?

Launching a product in a competitive market? Here's a strategy checklist: 1. Differentiate your offer 2. Understand your audience deeply 3. Create a compelling value proposition 4. Build anticipation through strategic teasers 5. Leverage influencers and partnerships 6. Support with robust marketing campaigns Innovation and clear messaging are key to stand out!

Colors are some of the biggest influencers in branding. See if you can guess these iconic brands just by their color palettes. 🎨 Did you guess them all? #BrandColors #BrandIdentity #Brands #Branding #BrandingTips

Traffic value... There are two types... But vehicle signage on your fleet is one of the original influencers. ooh...brands on tour

While Macro influencers excel in creating brand awareness, the sustainability of performance and loyalty is questioned. Prof. Uzo suggested that retailers, despite having a smaller following compared to Macro influencers, could be more effective in driving increased purchases and sales over the long term. He emphasized the need for a strategic shift in focusing on Nano influencers for sustained brand interactions. Read more on https://lnkd.in/deG5NtPJ Uchenna Uzo Lagos Business School, Pan-Atlantic University Nsima Ogedi-Alakwe fnimn Emmanuel Adediran arpa, FIMC, CMC #advertising #marketing #brandpositioning #consumerinsights #trends #2024strategy #businessandmanagement

✨ Unlock the power of Sponsorship Marketing! 🚀 Explore how aligning with events, influencers, and causes can elevate your brand, foster positive connections, and drive sales. Ready to boost your strategy? https://lnkd.in/gu6M8-5W #SponsorshipMarketing #BrandGrowth #MarketingTips #E29Marketing #SuccessStrategy