Thiago Nogueira’s Post

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Creative Strategist at Insense, a Meta & TikTok Partner

🚀 How to Scale UGC Production for Paid Media: 🤜🏻 Team set up: Creative strategy/Strategist Post production team or service Media Buyer Use a tool for finding and managing content creators 🤜🏻 Testing and Iterating Test new concepts, angles and creators on a monthly basis Log what angles/concepts and creators worked the best and then do it again 🤜🏻 Leverage Creator content through: Meta: Partnership Ads (Whitelisting) TikTok. Spark Ads Pro-tip: while running paid media with UGC content, have in parallel an influencer marketing strategy (organic posting) in place to build brand awareness (top of the funnel), which will eventually fuel your bottom of the funnel for the conversions #ugc #contentstrategy #influencermarketing #paidmedia #saas #creatoreconomy #creatormarketplace

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