BREITLING CEO George Kern on retail « We have 230 boutiques around the world, we have roughly 25 boutiques in the US, we even have four boutiques in New York. People want to live the experience; people want to have the “360” of the brand. They want to talk to our great colleagues here; they want to understand the brand — they want to see the whole collection… And in particular, young people want to see it. And it's still a physical purchase. So it's not about e-commerce. You get the information on our website or the web, and then you buy physically in boutiques ». #watchretail #retailing #georgekern #breitling
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