Thimus’ Post

🍸🌟 Mixologists and #marketers, take note! 📈 From #AI-powered cocktails to sustainable sips, here are four refreshing insights from the Barcardi Cocktail Trends Report 2024 that will elevate your brand's #marketing game. 🔍 Tech-Enhanced Taste: Brands are utilizing AI to curate innovative drink recommendations tailored to individual preferences. BarGPT, an AI cocktail generator platform with nearly 14,000 user-generated recipes, has transformed #consumer-brand interactions, ushering in a new era of experimentation and discovery in the spirits industry. 💼 Premiumization Power: Brands are embracing the ethos of "less but better" as next-gen drinkers seek elevated experiences in an increasingly competitive market. The rise of #premiumization across key spirits categories, with consumers prioritizing quality over quantity, has been witnessed. 🌱 Sustainable Sips: The #sustainability movement has swept the #alco-bev industry as conscientious consumers resonate with eco-friendly practices and ingredients. 🌍 Destination Drinks: The influence of pop culture and entertainment on drink aesthetics is remarkable. Consumers are seeking immersive experiences as travel and entertainment converge. As consumer preferences evolve, staying ahead of the curve is key. Give this report a whirl to uncover actionable insights and shape the future of spirits. Cheers to innovation! 🥂 #SpiritsMarketing #CocktailTrends #Innovation2024 #MarketingTrends #Alcobev

Gen Z isn't just drinking RTD cocktails. They're revolutionizing the entire game. 5 ways the 21-26 crowd is shaking things up: 1. Variety is their spice of life → Variety packs are outselling single flavors 2. They like it strong → Higher ABV is winning the race 3. Brand names matter → Recognition drives their choices 4. Packaging for every party → Versatility is key 5. Flavor adventurers → Boring tastes need not apply RTD sales hit $10.3 billion in 2023. That's 3x growth since 2018. Gen Z isn't following trends. They're setting them. How is your brand tapping into the Gen Z RTD revolution?

Just like ingredients, even the best brand strategies can go stale. That's why Jamba Juice turned to Mood Media to create a music program that perfectly mirrors the essence of the Jamba brand and ensures their sound stays fresh.🍍 Check out our latest case study to learn how Jamba Juice is serving up a fully branded customer experience, keeping customers grooving in the now! 🕺 >>

Just like ingredients, even the best brand strategies can go stale. That's why Jamba Juice turned to Mood Media to create a music program that perfectly mirrors the essence of the Jamba brand and ensures their sound stays fresh.🍍 Check out our latest case study to learn how Jamba Juice is serving up a fully branded customer experience, keeping customers grooving in the now! 🕺 >>

Just like ingredients, even the best brand strategies can go stale. That's why Jamba Juice turned to Mood Media to create a music program that perfectly mirrors the essence of the Jamba brand and ensures their sound stays fresh.🍍 Check out our latest case study to learn how Jamba Juice is serving up a fully branded customer experience, keeping customers grooving in the now! 🕺 >>

Just like ingredients, even the best brand strategies can go stale. That's why Jamba Juice turned to Mood Media to create a music program that perfectly mirrors the essence of the Jamba brand and ensures their sound stays fresh.🍍 Check out our latest case study to learn how Jamba Juice is serving up a fully branded customer experience, keeping customers grooving in the now! 🕺 >>

There's more to sensory testing than just having people taste your product in a sterile lab – and it all starts with who is doing the tasting. The insights of taste testers can elevate your product from good to great in the eyes of your consumers. So, who are the right taste testers for your product? Expert panels: Your go-to for specialised feedback. They're deeply knowledgeable about particular products and can give you the detailed critique necessary for fine-tuning. Trained panels: Not just anyone can discern the subtle notes and textures in a product. Trained panels, whether in-house or external, bring a fine-tuned sensory awareness to the table, perfect for when you're tweaking ingredients or processes. Consumer panels: These are your end-users, offering a direct line to market acceptability. Their feedback is invaluable when assessing how a new product or an updated classic will resonate with your audience. And then, there's the question of where to conduct these tests. Lab testing: A well-lit and controlled environment where the colour of the cup doesn't sway the taste of the coffee. It's all about allowing consumers to focus solely on your product. In-home testing: Send your product packing – right into the consumer's home. How does the packaging hold up in a cluttered pantry? Does the excitement last beyond the first taste? Labs provide precise feedback, while real-world tests show how a product fits into consumers' lives. Does your consumer sensory testing strategy strike a balance between the lab and the lounge?

Just like ingredients, even the best brand strategies can go stale. That's why Jamba Juice turned to Mood Media to create a music program that perfectly mirrors the essence of the Jamba brand and ensures their sound stays fresh.🍍 Check out our latest case study to learn how Jamba Juice is serving up a fully branded customer experience, keeping customers grooving in the now! 🕺 >>

Gen Z is shaking things up with Ready-to-Drink (RTD) beverages, and it's not just about convenience. "This boom is partly driven by the classic generational urge to do something different from their parents." says Richard Halstead, chief operations officer of consumer research at IWSR But there's more to the story than just rebellion. Here's what's fueling the RTD craze among legal-drinking Gen Z: Gen Z craves new experiences and flavor discoveries. RTDs offer a diverse world of options, from hard seltzers and spritzes to craft cocktails and mocktails. No need for complicated mixing – RTDs are convenient, grab-and-go companions for social gatherings. They're perfect for on-the-go lifestyles and impromptu hangs. Gen Z is more health-conscious. Many RTDs boast lower alcohol content, natural ingredients, and sugar-free options, aligning with their preferences for balanced and responsible drinking. The aesthetic appeal and unique branding of many RTDs make them Instagram-worthy and perfect for creating shareable moments with friends. #genz #beverages #rtd #trend #sustainability #socialmedia #consumertrends