Thinkbox’s Post

Advertising is literally speaking about a product, goods and services... It means telling people that the product is worthy of their money... Not Just speaking about it but being persuasive enough to get people to buy the product. There is a bait, and a hook as well... it's intentional... there is an agenda. Remember that the essence of adverts is sales, network, exposure, awareness... There are other adverts that are corporate social responsibility of the organisation. These kind of adverts are simply "announcements ", geared towards sensitizing the society on a particular government policy. Media platforms make their revenues from adverts... and there is always an agenda... a change of attitude...a call to action. #journalism #broadcasting #mylinkedinfam #linkedinfam #20daylinkedinchallengewithhaoma #sdg3 #sdg4 #sdg5

Campaigns favor running their spots in local newscasts because they are watched by viewers who are politically engaged and more likely to go out and vote. They tend to be older and more likely to watch traditional TV than younger consumers. #tvnews #tvadvertising #localmedia #localadvertising

I believe #media has the capacity to drive social impact in almost all spheres of life. Besides the #SafeScreensSafeKids program, which aims to protect our children from digital harm, COU Family TV has over 5+ social impact-focused programs in the pipeline. If you're seeking the right media partners to drive social impact initiatives, Family TV is the brand for you. #MediaForGood #SocialImpact

Let’s celebrate positive aging in TV ads! 🌟👵👴 In Singapore, we’re seeing more commercials that break stereotypes and inspire with uplifting portrayals of older generations. Discover how these ads are shifting the narrative and showcasing the beauty of aging with grace and strength. From heartwarming stories to empowering messages, these campaigns prove that age is just a number. It's time for brands to embrace inclusivity and represent all ages in a positive light, creating ads that resonate with everyone. Read more, https://lnkd.in/gnz79S7z #ClickInsights #PositiveAging #InclusiveAds #SingaporeMedia #TVAds #AgeIsJustANumber #EmpoweringMessages #BreakingStereotypes #UpliftingPortrayals #BeautyOfAging #Inclusivity

What Women Want - How AM/FM Radio Plays A Major Role Back in May of this year the latest study of "What Women Want" from our business was released. If you haven't read it, know that it's a 75 page document covering a lot of topics. Let's focus on a most important one to all of us... commercials. #radio #radioadvertising #audienceresearch #radioconsultingservices

For A Media Operator, I've written a piece about how media companies need to radically rethink their approach as they switch from a subscription- to a membership-led approach https://lnkd.in/ekfuWzKx

I'm already seeing political ads in Ohio on streaming (CTV). ...As political ad dollars on linear TV stagnate, Connected TV is forecast to garner more political ad dollars than in previous elections. As with other product categories, CTV provides political operatives with a greater amount of data than linear TV. With this superior information, a political operative can target persuadable voters based on demographics, behaviors and on a specific campaign issue. In addition, ads can be geo-targeted reaching voters in specific voting districts and zip codes, as well as by income, party affiliation among other variables...

We recently contributed to a new manifesto by the @consciousadnet, focusing on Children's Rights and Wellbeing 👏 Whether in media or advertising, it is crucial industries can cross-learn on issues of children's safety 🔐 Find out more 👉 https://bit.ly/3Y2DyuS #OnlineSafety #Advertising #Media

TV+ self-serve Planning Insights tackle the industry's data gap. Sign up for FREE today to gain insight into TV behaviors of advanced audiences that go beyond basic age and gender, and into affinity, lifestyle, ownership, and more! https://lnkd.in/d99xvJw8

Mediahub Worldwide #Australia teams up with MullenLowe, Carat, and the WA Government to shed light on family and domestic violence, particularly #CoerciveControl. Aiming to educate the public, including perpetrators, victim-survivors, and those around them, the campaign highlights the subtle but insidious nature of coercive control and its impact on individuals, families, and communities. For more on this campaign, follow the link below. IPG Mediabrands Mediaweek Australia Interpublic Group (IPG) #DomesticAbuse #DomesticViolence