In a time when society is expected to increasingly hand over control to technology that's understood by fewer and fewer people, the role of trust has never been more important. Join Stephan Schroeder on Sept 5 (https://hubs.li/Q02LjB960) to learn how brands can build trust in new technologies, irrespective of industry, thereby forging stronger bonds with people. He will share insights from Escalent’s Tech TrustBuilder framework that measures trust and its key predictors to provide direction on how these components come together to form trust in the technology underlying a brand’s product, service, or experience. #insightsMRX #consumerinsights Insights Association - North Central Chapter
Adam Pearl
2mo
Congrats Stephan Schroeder! Hope all is well at Escalent!
Vice President, Global Sales & Client Management, Automotive & Mobility at Escalent
2moThank you to the Insights Association - North Central Chapter for the opportunity to share some of our insights about trust and technology. Looking forward to this great event.