Think Global Logistics’ Post

Good quality + good margins = easy selling. That's how you scale and stay relevant in changing markets! Because markets change. Customers don't! And some businesses get wiped out. So, how do you survive? Here are 2 helpful tips that helped VIVIKA thrive: 1. Learn about customers: ✅ Understanding what our customers need was a game-changer for Vivika.  ✅ Knowing what solves their problems and how our apparel makes their lives easier allowed us to create products that truly resonate with them. 2. Experiment like hell: ✅ Whenever the market shifts, we run trials at Vivika.  ✅ We test different offers, value propositions, channels, and segments. By doing more of what works and less of what doesn’t, we’ve managed to scale our business effectively. 🚀 But here's a secret sauce: We ensure our wholesalers and distributors get good margins when they sell our products. By providing high-quality apparel at competitive prices, we empower them to sell with confidence. Their input is crucial to our product development, ensuring we meet market demands and have ready buyers before we manufacture. What strategies have helped your business adapt and grow? Share your experiences in the comments! #market #marketanalysis #customerexperience #scalingup #startupbusiness #founders

This is a great next step for Vyrao and yasmin sewell We are proud to have been part of the brand and business formation journey from the very beginning, as business and brand advisors from the concept stage onwards and investors in the pre seed round. Although the brand idea came to Yasmin before the pandemic, the time during the pandemic really reinforced the raison d’être of VYRAO. These times called for the uplifting of spirit and positive energy. VYRAO set out with the big vision to do just that: create positive vibes and spread them, and the initial medium chosen was mood shifting fragrances. Even if the scent of one of their fragrances meant that one felt ‘better’ even just for a moment, it was better than feeling ‘worse’ for that moment. Today and into the future, we all need to feel ‘better’ for more moments everyday, which is at the core of our wellness, which is a key part of the ‘new luxury’ value framework. This is an example of leveraging science and innovation with culture, to help transform towards a more meaningful brand landscape for the future. We look forward to seeing the business achieve great success in this next stage of growth. Elevate Beauty , Manzanita Capital , Shana Randhava of The Estée Lauder Companies Inc. Athina Karamalis Baptiste AUZEAU Christopher Suarez Deepak Rajegowda ieva Z. Laurent Lannéhoa Nasreen A. Rob Ferguson Yuvi Aravindan The Business of Fashion #postiveenergy #moodshifting #vibes #culture #innovation #brandofthefuture #wellness #fragrance #investment #advisory #wearestrongertogether

Me thinks she is a #brandambassador 😜 "People like us do things like this." - Seth Godin 🌔 "People like us do #epic shi*." "People like us care about double bottom lines." THIS is what we're saying when we buy from Cotopaxi. Cotopaxi is one of the only #retailbrands I've encountered that understands Ingrid Fetell Lee's research on how fundamental the use of #color is when creating #joy in humans. Happy people #buy things. Not to mention, "people see color first and foremost; then numbers, shapes, and finally words." - Debbie Millman CONCLUSION --> to my wildly talented #ceos out there, when was the last time you encouraged your #cmo to evolve your company's #brandidentity, starting with what buyers see first - your #colorpalette?

As brand owners, we started Shay Labs to solve the problems we ourselves faced with our own suppliers. -Our orders were late -Our quantities not large enough, perhaps, to be taken seriously -Our calls would go unanswered  -Our emails not responded to -Promises made, but not kept Eventually we had enough, so we asked the question; "How hard can it be to make our own products?" We wondered.  Then we found out. As it turns out it's pretty hard. Real hard. 😐 But what isn't, that's worth doing? So we figured it out. And now we’re doing it for some of the biggest names in the industry.   Look at us Ma, we're on our way 🧗♀️ 🏔 #founders #business #beautybrands #manufacturer

Want to learn more about #cosmetics #packaging #solutions like those BALLERSTAEDT & CO. OHG, bomo trendline innovative Cosmetic GmbH or  Gebrüder Lödige Maschinenbau GmbH have to offer? Or would you like to #promote your own #products and #services? Join us for the annual #marketsurvey #packaging #suppliers for the #cosmetics and #personalcareindustry in COSSMA Digital: To update your entry for 2024, fill in the online form here by October 1: https://lnkd.in/dxnsHdD #Protecting its #content, as well as being appealing for the consumer - for packaging to fulfill all those requirements, different steps are necessary during the #development. There are numerous competent partners for every detail. COSSMA's #market #overview shows which #supplier offers what.

Want to be the brand that people remember? Be bold, stand out, and be unforgettable. Clear and concise: Eye-tracking studies reveal that people encounter around 2000 brands daily. However, when asked in the evening, they could only recall one brand. To be that brand they remember, be courageous, be eye-catching, be distinctive, and be recognizable. SanLucar Company #tastethesun #premium #outstanding #thinkdifferently #oranges #quality #marketing #sanlucar

Do not forget: Update your entry in COSSMA Digital's #marketsurvey #packaging #providers to the #cosmetics and #personalcareindustry by October 4 at the latest! Fill in the #entry #form here: https://lnkd.in/dxnsHdD #Protecting its #content, as well as being appealing for the #consumer - for packaging to fulfill all those requirements, different steps are necessary during the #development. There are numerous competent #partners for every detail. COSSMA's #market #overview shows which #supplier offers what. Want to learn more about #cosmetics #packaging #solutions like those BALLERSTAEDT & CO. OHG, bomo trendline innovative Cosmetic GmbH or Gebrüder Lödige Maschinenbau GmbH have to offer? Or would you like to #promote your own #products and #services? Join us for the market survey by Oct. 4!

From humble beginnings to a leading denim brand, Jiniso's journey is nothing short of inspiring. 📈✨ Slide through to discover how Dian Fiona transformed a simple jeans stall into a powerhouse in the fashion industry. Learn how understanding the right audience and mastering marketing channels can elevate a brand. Plus, find out how Biteship supports businesses with top-notch logistics solutions. Don't miss out on these valuable insights! Swipe left to read the full story 👇 #Jiniso #Biteship #fashionindustry #brand

Utilise the brand value of FashionTV to create a monumental brand and become the market leader in your industry. Whether you are a manufacturer, distributor, importer, or exporter, you can toast success with simple methods. #YourProductOurLicense #brandlicensing #licensingfirm #licensingsolutions #brandextension #brandvisibility #brandpotential #brandgrowth #brandawareness #strategiclicensing #scaleupyourbusiness #brandmerchandise

READ: Product innovation can be defined as the design, creation and commercialisation of a new complete product or a significant improvement to an existing finished product. In this report, World Textile Information Network (WTiN) assesses a number of new market entrants in product #innovation across the sportswear, outdoorwear, #apparel and #footwear sectors. Through our analysis, it has become clear that, in 2024 – and indeed in the development years leading up to these 2023/2024 launches – that product innovation is being driven by the desire to increase functionality in a natural way, with innovative use of next-gen #materials (both synthetic and bio-based). https://lnkd.in/e4KPV-6p Sign up for your 7 day trial here: https://lnkd.in/ewWKT3ri