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Ayn Howze, EVP and head of advocacy at corporate member Deutsch LA, contributed an article in Adweek titled, “Ad Agencies Can Help Reduce the Racial Wealth Gap in America. “As marketers,” Howze writes, “we develop strategies that help companies amplify messages, increase market share and drive sales. Our work creates connections and longevity for the world’s biggest brands”. She continues that these skills are invaluable, and it’s one of the many reasons why Deutsch LA created Blackness in Full Bloom, its free brand-building program for Black business owners. Since 2020, Deutsch LA has provided local entrepreneurs with the tools and resources necessary to grow their brands. At a time when DEI commitments are under siege, Deutsch LA has reinforced its commitment by entering into its first partnership with Pharrell Williams’ Black Ambition, a nonprofit committed to closing the opportunity and wealth gaps through entrepreneurship. https://lnkd.in/gwmUvSVh

Ad Agencies Can Help Reduce Racial Wealth Gap in America

Ad Agencies Can Help Reduce Racial Wealth Gap in America

adweek.com

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