When faced with the challenge of Oreo breakage in the manufacturing process, Mondelez's EVP of R&D and Third Angle Consultant, Jean Spence, turned a costly issue into a profitable innovation. The dilemma was clear: altering the beloved Oreo recipe was off the table, and while improving machinery was a possibility, it didn't address the underlying opportunity. The breakthrough came when the team shifted perspective, asking, "What truly adds value to Oreos for consumers?" Inspired by cross-industry insights—from concrete recycling to cookie enjoyment—Mondelez capitalized on the 'crumb' problem. The solution? Repurposing the broken Oreos not as waste, but as a versatile ingredient for shakes and ice creams, a practice already in demand in the market. Want to learn more about how Third Angle's approach can revolutionize your business challenges? Read the full case study here: https://buff.ly/3uSGYUr #FromWasteToWealth #CreativeRecyclingInAction #CaseStudy #Innovation #Growth
