Third Eye Blind Productions’ Post

Spill for Engagement , Feel for Impact! 🍾 Spilling Joy: Lessons from Coca-Cola’s Genius Marketing As digital marketers, we’re always on the lookout for campaigns that not only engage but also inspire. Enter Coca-Cola, the maestro of turning spills into thrills! 🥤 🐶 Remember the heartwarming “Spilled Coke” campaign? Instead of crying over spilled soda, Coca-Cola prioritized people and pets over products, spreading joy with every drop. 🌈 💡 Lesson learned: Sometimes, it’s not about the perfect pour; it’s about the meaningful moments. Coca-Cola showed us that embracing mishaps can lead to genuine connections and enduring trust. 🌊 So, let that Coca-Cola spill (figuratively, of course) for your greater movement. Because in a world driven by profit, prioritizing emotions over products is the real recipe for success. #CocaColaMagic #SpillForJoy #MarketingInnovation #AuthenticConnections #DigitalMarketingGuru #MarketingMagic #SpillForSuccess #DigitalMarketingGuru

At the end of May, Diageo announced plans to trial paper-based bottles for its iconic Baileys’ liqueur, which have been designed to be recycled in standard paper streams. In this interview with spokespeople from PA Consulting and Diageo, we learn more about the project, and discuss the controversy that often surrounds paper-based bottles – as well as what a commercial launch might actually look like Click here to read: https://lnkd.in/eTkyq-te To get access to exclusive premium content, become a Packaging Europe member: https://lnkd.in/em_Jz4_Q   Follow our hashtag to stay up to date with the latest packaging news: #PackagingEurope

This drink company only  sold 25 units in its first year. In 1886, John Pemberton created Coca-Cola.  Despite his excitement, the market didn’t bite.    The first year was rough: only 25 bottles sold.    The formula had coca leaf extract, which made people suspicious and hard to sell. Even worse, Pemberton, financially strained and in poor health, had to sell his share of the formula. But instead of giving up, the new owners refined the formula and improved the branding. The brand started gaining traction, reaching more people. Today, Coca-Cola is a global phenomenon. From 25 bottles to billions sold annually. Early struggles don’t define your journey—they shape it.

Exciting news for Kava enthusiasts! Banned in Australia prior to 2021, Kava is now accessible to the Australian public. With strict criteria ensuring quality and purity, brands like Vanuatu Noble are leading the way. Jacqui from Vanuatu Noble shares how innovation and differentiation have driven their success in this booming market. Dive in to learn more about how Vanuatu Noble Kava is having a remarkable impact on the market. With strict labelling and packaging requirements for their 100% Certified Pure Noble Kava, the Kava products were initially imported and packed in bags from the grower and manufacturer, then re-labelled to meet the requirements for sale in Australia. Previously, the packages were imported already packaged from their certified suppliers, although the volume was large and often too bulky for many to purchase. By introducing QLM Flexibles stand-up pouches, Vanuatu Noble was able to import in bulk, safely re-package in an Australian HACCP certified facility, and supply the market with products in more practical volumes. By eliminating the tedious process of re-labelling the product and introducing fully branded, retail-ready stand up pouches, the brand is seeing great success in the market, and we look forward to seeing the popularity of Vanuatu Noble Kava grow. #StandUpPouch #PackagingDesign #FoodPackaging #ImportedFoodProducts #PackagingInnovation #FlexiblePackaging https://lnkd.in/gYfXa2JN

Exciting news for Kava enthusiasts! Banned in Australia prior to 2021, Kava is now accessible to the Australian public. With strict criteria ensuring quality and purity, brands like Vanuatu Noble are leading the way. Jacqui from Vanuatu Noble shares how innovation and differentiation have driven their success in this booming market. Dive in to learn more about how Vanuatu Noble Kava is having a remarkable impact on the market. With strict labelling and packaging requirements for their 100% Certified Pure Noble Kava, the Kava products were initially imported and packed in bags from the grower and manufacturer, then re-labelled to meet the requirements for sale in Australia. Previously, the packages were imported already packaged from their certified suppliers, although the volume was large and often too bulky for many to purchase. By introducing QLM Flexibles stand-up pouches, Vanuatu Noble was able to import in bulk, safely re-package in an Australian HACCP certified facility, and supply the market with products in more practical volumes. By eliminating the tedious process of re-labelling the product and introducing fully branded, retail-ready stand up pouches, the brand is seeing great success in the market, and we look forward to seeing the popularity of Vanuatu Noble Kava grow. #StandUpPouch #PackagingDesign #FoodPackaging #ImportedFoodProducts #PackagingInnovation #FlexiblePackaging https://lnkd.in/gzmNkWYs

Coca-Cola's trial of removing labels from its 500ml Sprite and Sprite Zero bottles represents a strategic marketing shift towards sustainability and minimalism. By embossing the Sprite logo and laser-engraving information directly on bottles, Coca-Cola aligns with consumer trends favouring eco-friendly packaging. This label-less initiative serves as a dual marketing strategy, enhancing brand image through environmental commitment while setting Coca-Cola apart in the beverage industry. This strategic marketing approach not only differentiates Sprite in a crowded market but also signals Coca-Cola's leadership in driving sustainability within the beverage industry. What do you think of their initiative? #cocacola #sprite #marketing #strategicmarketing #sustainability #forwardthinking

Trade Secrets Management: The Coca-Cola Company's closely guarded formula for its signature beverage serves as a prime example of how protecting trade secrets can create enduring brand value. By keeping the recipe confidential for over a century, Coca-Cola has maintained a unique market position, reinforcing the mystique surrounding its iconic product. This commitment to secrecy illustrates how effective trade secrets management can contribute to the longevity and sustained success of a brand. #successionplanning #julianaimam

Anheuser-Busch InBev reported booming profits on Thursday thanks to cost cutting even as the brewer still wrestles with a consumer boycott of Bud Light in the U.S. Its profit surged to $1.47 billion from $339 million in the year-earlier quarter. Yowsa 😱 It reiterated its full-year guidance of organic EBITDA growing between 4% and 8%. Brussels-listed AB InBev, shares rose 2%, though they’re down 4% on the year. On what it calls an underlying basis, its profit jumped 25% to $1.81 billion, or 90 cents a share, on 3% revenue growth to $15.33 billion. Slow and steady wins the race. The profit boost came even as volumes fell, by 1% on a comparable basis, including a 3% decline in North America and an even steeper 8% drop in Asia Pacific, which was partly offset by volume growth in Central and South America, Europe and Africa. In the U.S., where a full year has now elapsed since the Dylan Mulvaney social-media post that led to Bud Light sales tumbling, revenue still fell, though the company said it gained market share in May and June, led by demand for Michelob Ultra and Busch Light. Its U.S. earnings before interest, tax, depreciation and amortization however surged 17.5% on stellar cost cutting. Like rival Heineken, the company also faced pressure in China, where revenue tumbled 15.2% in the second quarter. Source: MarketWatch European Bureau This is exactly why The Beerconomist and it’s sister companies cover the world. Because … “Beer, it’s the best damn drink in the world.” — Jack Nicholson #Beer #CraftBeer #NonAlcoholicBeer #Cider #RTD #Microbreweries #Pubs #Taprooms #Brewpubs #ConsumerBehavior #BrandAwareness #EmergingTrends #BusinessIntelligence ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Strategy, Beer Market Analyst and Beerconomy CEO • Thought Catalyst • Advisor • Sherpa • Speaker • sharing beer market trends, insights, forecasts + data • Publisher of The Beerconomist “The best beers are ones we drink with friends.” — Beerconomy Digital Coming Soon: Beerconomy PRO

Ever wondered why Coca-Cola isn't green anymore? Believe it or not, the OG Coke bottles were actually green! ♻️ Back then, green glass helped protect the drink from sunlight and stand out on shelves. But the red we know and love today became a symbol of energy and excitement, making it a perfect fit for the brand. ❤️ What other surprising facts do you know about Coca-Cola? #CocaCola #CocaColaHistory #DidYouKnow #knowyourbrand #DYK #brandstory #toldmedia

- Employees of Cola Next were abducted, along with the CEO. Pakola water has been declared unfit for consumption, and Kolson snacks have also been deemed unfit. Just a coincidence, nothing more 🙃 What are your thoughts? 💭 #colanext #CEO #corporatelife #BusinessNews #IndustryUpdate #FoodSafety #CorporateAffairs #ConsumerAlert #HealthAndSafety #TrendingNow #PublicSafety #CompanyNews #CorporateWatch #ProductSafety #MarketTrends