Eveready is lighting up a new era with a fresh logo and tagline: 'Give me Power. Give me Red.' This revamp signals a strategic shift as the brand expands into new product categories, like alkaline batteries and innovative flashlights. - Anirban Banerjee, Sr. VP & SBU Head, explains that this transformation aims to keep the century-old brand relevant and contemporary. They're investing heavily in marketing and awareness campaigns to support these exciting product launches. - In the pipeline is the launch of 'Ultima,' their new alkaline batteries, within the next month. These products align with Eveready's mission to provide more power to consumers, connecting with their new tagline. - While Eveready serves consumers of all ages, their primary focus remains on those aged 20-40. TV takes the lead in advertising, backed by digital and selective print campaigns. Stay tuned as Eveready continues to power innovation and brighten our lives. #EvereadyRevamp #InnovationInPower #newlogo #branding
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On this Dussehra, let’s celebrate the strength of good storytelling in brand building and create magic in the digital marketing era. Together, we can create inspiring narratives that win the hearts of audiences. Wishing you a joyful and successful festive season! Wishing you all a very Happy Dussehra Third Eye Blind Productions #GoodOverEvil #BrandBuilding #HappyDussehra #VictoryOfGood #CampaignSuccess #tebp #thirdeyeblindproductions
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In this Era where brands are reaching to the new height of success, let us dive into "Sephora's" brand strategy and its case study. It entered India by partnering with Arvind Fashions, a subsidiary of Lalbhai Group in 2012. Their flagship store in Gurgaon brought luxury beauty to Indian customers. In 2020, Reliance Retail acquired Sephora's Indian operations, giving the brand an even stronger retail network to tap into. Sephora knew how to make an entry! Sephora's omnichannel approach is pure genius. With 26 stores across major cities, they built a physical presence that turned heads. And as the digital shopping boom hit, Sephora was ready with its robust e-commerce game on Myntra, Amazon, and their own website. Beauty is just a click away! Sephora's premium pricing keeps it aspirational and exclusive. Their Beauty Pass loyalty program is a clever way to retain customers who love their dose of luxury. Seasonal discounts? Yes. But deep cuts? Never. Because luxury doesn't come cheap! It's indulgence, not just a purchase. Nykaa may dominate the mass market, but Sephora holds its ground in the premium space. Brands like Huda Beauty and Kylie Cosmetics may be rivals, but Sephora's vast selection keeps beauty lovers coming back for more. And this is how Sephora has taught us, It's not about being everywhere, it's about being exclusive. #sephora #brand #superior #casestudy #thirdeyeblindproduction #digitalmarketing #influencermarketing #production #productionhouse
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‘Aap Kab Ban Rahe Hain Manyavar?’, No no, i am not the one asking that, this is what Manyavar is asking its latest ad campaign! At its core, the campaign celebrates the groom’s journey, highlighting his style, and individuality. It’s not just about aesthetics, but a reflection of growing up, taking on new commitments and embracing the most pivotal moment of his life. Now entering the second stage of its brand journey, the focus is shifting towards the groom and his groom squad, making the campaign more relatable and resonant for today’s generation. By connecting with grooms and their closest circle, Manyavar is ensuring that every step of their journey to the big day is even more memorable. If you are also looking to create a campaign as good as this, you are at the right place! reach out to us now Third Eye Blind Productions #thirdeyeblindproductions #manyavar #bride #groom #festiveseason #campaigns #productions
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Bidding farewell to an icon. Ratan Tata’s immense impact extends far beyond business. His global achievements, along with his dedication to social upliftment, serve as a beacon of inspiration for all. His legacy of compassion, innovation, and humility is a guiding light for the future of Indian leadership. Rest in peace, Mr. Tata, and thank you for shaping a better tomorrow for us all. #RatanTata #BusinessLegend #IndianIcon #LegacyOfExcellence #TataGroup #Inspiration
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A master-stroke in branding by Kotak Mahindra Group! Kotak Mahindra Group has branded BKC's Aqua Line metro station! This is HUGE for Mumbai's urban mobility! This station is strategically placed in Bandra-Kurla Complex (BKC) - one of Mumbai's busiest business hubs, giving the aspirational Indian infinite possibilities to make their dreams come true. BKC isn't just a metro stop for Kotak; it's their "Karmabhoomi" their workplace. With two offices here, it's their home turf! Kotak sees BKC as a hub for dreamers. With the Metro easing commutes, professionals can focus on their goals while Kotak supports their financial journeys, turning aspirations into reality. #casestudy #kotak #bank #metro #bkc #digitalmarketing #socialmediamarketing #thirdeyeblindproductions
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Learn how e-commerce brands boost festive season sales with influencer marketing, driving engagement, visibility, and higher conversions. #InfluencerMarketing #FestiveSeasonSales #EcommerceStrategy
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Janhvi Kapoor: American Eagle's Indian Face Exciting News for American Eagle Fans in India! Bollywood sensation Janhvi Kapoor has been officially announced as the brand ambassador for American Eagle in India. This strategic move marks a significant step for the popular American clothing brand to tap into the vibrant Indian market. Live Your Life: The campaign, centered around this inspiring tagline, encourages young people to embrace their individuality and live authentically. Youth Empowerment: Janhvi's youthful energy and relatable personality perfectly align with American Eagle's target audience. Global Reach: This partnership expands American Eagle's global footprint, positioning the brand as a popular choice among Indian consumers. #JanhviKapoor #AmericanEagle #Bollywood #Fashion #IndianFashion #YouthEmpowerment #LiveYourLife #BrandAmbassador #Marketing #InfluencerMarketing
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Some ads are unforgettable; this is one of them. Video Credit: Cadbury 5 Star India #creativeads #OldAds #FunnyAds #5Star #thirdeyeblindproductions #productionhouse
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Swiggy Instamart's latest campaign features an invisible Falguni Pathak bringing Garba to life! The campaign features a playful film that humorously depicts how Pathak is only visible during Navratri—until Swiggy Instamart makes her "reappear," showcasing the platform's ability to deliver all festive essentials in just 10 to 15 minutes. The film starts by illustrating Pathak's invisible presence: Children practice the sound of her voice, and in an elevator and a car, attendants nod toward empty spaces, responding to Falguni's voice. #swiggy #instamart #navratri #festiveseseaon #falgunipathak #thirdeyeblinproductions
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WhatsApp is collaborating with Cloudflare to enhance end-to-end encryption security! The WhatsApp-Cloudflare partnership represents a significant step forward in encrypted communication security. As privacy concerns continue to dominate discussions about technology, this collaboration signals a future where messaging apps like WhatsApp can offer even stronger guarantees of user data protection. #whatsapp #cloudflare #security #privacy #thirdeyeblindproductions
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