Thirty Percy Foundation reposted this
They’re called the Thirty Percy Foundation. And they’re turning philanthropy on its head. They’re developing a new model that funds people rather than projects to create expanding ripples of social and environmental change. And it was these ripples that inspired the new identity system we created, designed as a visualisation of their goal: Transforming philanthropy from the inside out. We developed a dynamic logo system to show that giving is not ‘one size fits all’ and builds on their quietly rebellious and unexpected approach within their sector. Big thanks to Louisa Mann , Diana Clarke, Louise Armstrong and Jon Mowll for embracing the branding process!
Looking good! (and sounds like an awesome organisation).
Love the ripple concept and the color palette!
What an awesome idea... using tribes to make a positive change! 👏🏽 LOVE the pops of colour - grabbed my attention!
Thanks for making it an easy and fun process.
Quietly rebellious and unexpected — love this descriptor so much Tom Tapper ! Ace work telling the story of such an awesome outfit with such clear and appealing visuals
Wow, love it!
Amanda Faulkner something for us to chat about
Amazing use of colour Tom Tapper !
Co-chair B Lab Global, Trustee of Thirty Percy Foundation; Trustee of Global Action Plan (GAP)
1moLove what you did with Thirty Percy Foundation’s spirals concept, Tom Tapper !