Thnks’ Post

🚨 Session Alert 🚨 If you want to learn how to access and activate your data for AI-driven personalized marketing then this is a ‘must attend’ session for you. It’s gonna get personal in there 😆 but you’ll walk away with a chockfull of information.

If your team hosts or attends conferences, there’s a lot to learn about how Salesforce engages with their community on social so well during their biggest event of the year- Dreamforce! 🤩 Stop by our booth at DF or DM me if you’d like to learn more about leveraging Sprout Social to capitalize on in-person events. 💡

✈ NOT going to Dreamforce next week? You’re not alone. For 10 years in a row, I never missed a single DF. But the pandemic changed that. I’m not going this year so I can focus on helping my clients.    Over the course of a decade, I experienced DF from three very different perspectives. → 2 years as a Salesforce customer → 2 years as a Salesforce partner → 6 years as a Salesforce employee 🤗 As a customer and partner, I was wowed. So much to learn. Agenda overload. The sparkle. The energy. The mascot selfies. The endless happy hours and networking. Highlight: My first opportunity to speak and share my experience with others. 🏗 As an employee, I had the opportunity to flip the coin and deliver the event to attendees, from building keynote demos and presentations to speaking in sessions to share best practices. Highlight: BUILDING the DF Campground at Moscone. 📚 What did I learn from these experiences? People want relevant content to help solve their B2B RevOps challenges and they aren’t sure where to turn. They want answers that can be hard to find. 🆘 If you need help navigating, I'm here. Reach out any time! Share your tips and tricks to get the most out of DF without going to SF. Comment below. I’ll start! 👇 #RevOps #Dreamforce #Salesforce

Ready to elevate your Salesforce game? 🌟 Meet the dynamic trio of Creatique Technologies at Dreamforce 2024! Catch Mitul Patel, Meghraj Rathod, and Krish Patel from September 17-19 in San Francisco. Let’s turn ideas into actions and innovations into success! See you there! 🚀✨ #Dreamforce #SalesforceSuccess #CreatiqueTechnologies

Customers, CMOs, CROs, RevOps, and Demand Gen leaders - come enjoy a free drink with us while mingling with industry leaders right beside the Moscone in San Fran this week. Don't miss a sneak peek into what's coming up on our roadmap and how AI is set to be a game changer for revenue attribution—especially for teams leveraging Salesforce and Data Cloud. With the unveiling of #AgentForce at the show, there is no better time to learn about how revenue attribution will be impacted. I look forward to seeing you there !! #Dreamforce #Salesforce #AI

Do you remember DEMO? I bet Marc Benioff does. In honor of Dreamforce kicking off today, here's the story of one of my favorite product launches: Salesforce. This campaign always reminds me of improv. It was meticulously planned, but I imagine there was a lot of "yes, and?" happening in those planning meetings. It kept building and building throughout the day. PS: I promise the Blockbuster rant at the beginning is relevant. #Dreamforce #Salesforce #PlayItBack

Breaking News! 🎉 I’ve just delivered the latest version of Demo2Win! at Dayforce. 2Win! continues to bring cutting-edge methodology and techniques to your demos, ensuring they are connected and engaging and ultimately helping you win more deals. In other words, "Demo2Win!" 😉.

Shameless Gratitude Post - I can’t help it. When your team wins the week at #Dreamforce24 and creates world-class memorable experiences for every prospect, customer and partner the next logical job to be done is to convert! And Convert they did (what a team - I am very lucky). This week represents the biggest pipeline creation both in volume and value ever in the history of the company! Our team connected with the most recognizable brands in the market in all industries this week - so I can’t say much other than Thank You Traction Complete Team!  Earlier this week Bec Henrich shared how we won at Dreamforce and regarding the follow up here are three simple things to consider: ➡️ Prepare the team  ➡️ Make the follow-up personal  ➡️ Put a daily stand-up in place for critical events to support each other, adjust and celebrate. What a time to be at Traction Complete helping Salesforce customers Clean, Connect and Orchestrate their data management needs to maximize GTM (sell more to large enterprises, partner better with marketing to execute programs and give the type of real-time visibility) Let’s GO!  

This is going to rattle some cages but as someone who worked at Salesforce I know why this opinion is dead wrong And if you buy into it you don't grasp the fundamentals of business For context Dreamforce is arguably the largest tech conference in the world now that gets 150-200 thousand people to attend every year That's 150k+ of people in companies. A majority of those attendees are leaders and executives for their companies. The reason why Salesforce cracked the code is because they know what you're really selling with an event like this What 99% of conferences do is they only focus on selling to 1/3 of what executives care about which is helping them move their business forward The other 2/3 are more powerful which is why Dreamforce is so massively successful Think about being an executive at a company. You have 100s of things on your plate To spend almost a week not at your business is a massive ask I saw this first hand when I would bring my most strategic accounts to Dreamforce multiple times It was very difficult to get them to commit, but once they attended it transformed our relationship And it's because they got incredible business value combined with the other 2/3 Which is being inspired and last but not least They had a great time In year's past they've had the following people speak: Barack Obama Bill Clinton Hillary Clinton Al Gore Eric Schmidt Sheryl Sandberg Marissa Mayer Tony Robbins Deepak Chopra George Lucas Neil Young All of them are there to help inspire the people Here's some of the bands they've had: Foo Fighters U2 Lenny Kravitz and Alicia Keys Metallica Fleetwood Mac Red Hot Chili Peppers The Killers Gary Clark Jr. Bruno Mars All of them are there to help people have a good time And both of these lists help sell tickets to Dreamforce At the end of the day the executives you sell into are humans They what help growing their business They want to be inspired They like to have fun As a rep I witnessed my relationships transform at this event many times like clockwork because of how effective it is The amount of business that gets done at Dreamforce is INSANE And it's because they crush checking all 3 of those boxes And lets be real for a second...do you honestly think Salesforce would keep doing this year after year if this model didn't greatly help the bottom line? And the healthier the bottom line of the business the more it grows which ultimately opens up more employment opportunities Which is why the Salesforce economy is forecasted to create 9.3 MILLION jobs by 2026 I'm not saying big tech doesn't have it's warts, but frankly the logic in this post is f***ed 3 ways from Sunday Rant over

Day 3 at Dreamforce! It's awe inspiring the amount of Tech that is out there that is designed to help Sales Teams. If you had the time and no sellers and no quota's and you were building a sales org from scratch, you could engineer a monster sales process! - Improve this workflow! - Automate that process! - Reduce this complexity! - Add this tool and those five KPI's will automatically move up to the right! - And let me sell you _________ AI tool! But here's a Day 3 Dreamforce hot take...is it too much and does all this tech actually deliver the outcomes you want?! What we're talking about at CaptivateIQ booth (#508) is challenging the status quo and rethinking ROI. Return on Investment is what you want out of the tools that you purchase. Return on Incentives is what you actually want. You design incentive plans so that reps can navigate the landscape to achieve revenue targets. The tools are designed to help, but the goal is not to just pay back the tech stack spend, it's to get those sellers inspired to do whatever it takes, within whatever tool you have or don't have to drive the outcomes. Return on Incentives > Return on Investment.