Thomas Eccel’s Post

😩 Tired of struggling with low-quality users in your Google Ads App Campaigns? Google Ads launched a beta feature for UAC (Universal App Campaigns) that allows adding interest-based audiences! 🎯 Now, you can target users similar to your existing ones, creating a powerful Lookalike effect. With Audience Signals, you can provide Google Ads with data about your ideal customers to help the system find more users like them. This can significantly boost your campaign performance by reaching the right customers faster and more efficiently. Ask your Google Account Manager to enable this beta option for you. Check out Google's official page to know more about Audience Signals: https://lnkd.in/d5smh4JF

✨A new #feature on the Google Play Store now lets us create custom audiences. This means we can target specific users with promotional content more effectively. ▲ Some great examples include targeting users who have stopped using our #app by offering them discounts, and so much more. 😎Another idea is for apps with free trials. We can reach out to users who started a trial but haven't made a #purchase yet with special offers or events. The possibilities are exciting! What do you think?😏 Comments your thoughts about this feature? #aso #appstoreoptimization #analytics #ads #googleplay #googleads #search #numansaleemaso #numansaleem

As a digital marketer, Meta Ads Manager offers powerful tools to boost app downloads and installs: 1. Advanced Targeting: Reach the right users based on interests and behavior. 2. Custom Ad Formats: Create engaging ads that drive installs. 3. App Install Optimization: Ensure your ads reach users likely to download your app. 4. Cross-platform Promotion: Promote seamlessly across Facebook, Instagram, and more. Perfect for maximizing app visibility and driving installs! #AppPromotion #MetaAds #DigitalMarketing #AppDownloads"

Instagram Stories for App Installs 📲 Pros: 1. High Engagement: Stories are a popular format with high user interaction. 2. Swipe-Up Feature: Direct link to your app store page for easy installs. 3. Visual Appeal: Use videos and images to capture attention quickly. Cons: 1. Ephemeral Content: Stories disappear after 24 hours, requiring constant updates. 2. Limited Targeting: Less granular targeting compared to Facebook ads. 3. Ad Frequency: Users might skip stories if they feel bombarded by ads. Traffic Quality: Instagram Stories deliver high engagement and visually appealing ads, but the temporary nature and limited targeting options may affect the consistency of your traffic. #InstagramAds #AppInstalls #MobileMarketing

🚀 Exciting Update for App Marketers! 🚀 Google Play Store's new feature, Custom Store Listings with Keyword Targeting, is a game-changer for enhancing app visibility and user engagement. Define Play Search keywords to drive users to specific listings, tailor your app’s presentation for different regions and languages, and align store listings with Google Ads campaigns for consistent messaging. Start optimizing today and watch your app soar! Do check out the frameworks you can leverage to plan and execute Custom Store listings. Always open to feedback and questions. For more such amazing updates, join our community here - https://lnkd.in/gyrWSacj #AppMarketing #ASO #GooglePlay #CustomStoreListings #KeywordTargeting #MobileMarketing

Tired of Your Mobile App Sitting on a Goldmine? Unlock the full potential of your mobile app with PubMatic's industry-leading programmatic solutions! * Maximize Revenue: Increase your ad revenue with access to a vast network of top-tier advertisers. * Reach the Right Users: Target your ideal audience with our advanced targeting capabilities for highly relevant and engaging ads. * Optimize Performance: Gain valuable insights with our comprehensive analytics to continually improve your mobile app monetization strategy. Ready to turn your mobile app into a revenue powerhouse? Book a free consultation with PubMatic today and learn how we can help you achieve your goals! https://lnkd.in/gD5V7C_b #mobileappmonetization #programmaticadvertising #pubmatic #mobileapp Let me know in the comments below what challenges you're facing when it comes to monetizing your mobile app!

Unlocking Profits: How a Set & Forget A.I. App Capitalizes on a New Facebook™ Loophole for Daily Earnings Introduction to A.I. Profit Strategies In today's digital landscape, A.I. applications are transforming how we generate income. This presentation explores a revolutionary Set & Forget A.I. app that leverages a unique Facebook™ loophole to unlock daily earnings effortlessly. Discover how technology can work for you while you focus on other priorities. Understanding the Facebook™ Loophole The Facebook™ loophole presents an unprecedented opportunity for users to capitalize on advertising insights and targeting algorithms. This slide delves into how the loophole operates and its potential to generate consistent daily earnings through strategic ad placements and audience engagement. How the A.I. App Works The Set & Forget A.I. app automates the process of identifying profitable niches and optimizing ad campaigns. Users simply set their parameters, and the app takes over, ensuring maximum ROI with minimal effort. This slide explains the app's features and benefits for everyday users. Start your online business with this great site!!! https://lnkd.in/dEuNeTTX #marketing #marketingdigital #business #money #job #affiliatemarketing #moneytips

🚀 Fuelling App Growth on TikTok: A Success Story 🚀 Viktoriia M., our talented colleague, breaks down the winning strategies and impressive results in her latest blog post on why TikTok should be an integral part of any app marketing plan. Some highlights from the blog: 🤝 Wuzzon partnered with Shell GO+ to boost app registrations & engagement on TikTok. 🎯 We crafted a tailored strategy using TikTok's diverse ad formats & targeting capabilities. 📈 Results surpassed expectations, driving significant growth in app downloads & user engagement! Viktoriia's insights are a must-read for any app marketer looking to leverage TikTok's immense potential. 👉 Dive into the full story here: https://lnkd.in/duEFDNCz #TikTokAdvertising #AppMarketing #Wuzzon #Shell #GrowthMarketing #ContentMarketing #SocialMediaMarketing

📱 Unlock the Power of TikTok Ads for Your App! 🚀Are you ready to take your app marketing to the next level? Our latest blog in the "2024 Multichannel App Ad Guides" series is here to revolutionize your TikTok advertising strategy! 🔍Discover advanced techniques for: • Optimizing ad formats • Precision targeting • Smart bidding strategies • Tailored approaches for IAP and IAA apps 🔧 Learn how XMP's cutting-edge features can supercharge your TikTok campaigns: • Cross-channel campaign automation • Real-time data integration • Automated optimization Don't miss out on this game-changing guide! Click the link to unlock the secrets of TikTok advertising success: https://lnkd.in/emghWbjG #AppMarketing #TikTokAds #XMPPlatform #DigitalAdvertising

The Google Play Store has just introduced custom audiences, allowing developers to create personalized content for repeat users who haven't made a purchase yet. ASO expert Talha Mumtaz took a look at the new feature, and these were his first impressions: "The new Custom Audiences feature, accessible to developers who also have access to Promotional Content, can be a game-changer for apps offering in-app purchases. By targeting specific user groups through custom audiences, developers can tailor content and potentially increase user engagement and retention. Which — hypothetically — should be similar to the strategic approach behind Play Store’s recently introduced Custom Store Listings for inactive users or specific search terms. It will be interesting to see how Google allows developers to utilize Custom Audiences for monetization strategies." Are you already making use of this new feature?