Thomas Porter’s Post

I saw this old P&G ad that someone resurfaced the other day and it really struck a cord with me as I celebrated Mother’s Day yesterday. Behind so many successful people is an amazing mother who has given everything to support and build up their child. P&G spent years creating these anthemic pieces of content to honor moms in an emotional way without the hard sell of their products. While we can debate a lot about what big companies do, I see the value in building a connection with customers by consistently standing for more than a portfolio of products. What do you think about this ad? #MothersDay #Advertising #MothersDayAd

🌟 Ads of the Week Roundup 🌟 This week, we're diving into three standout ad campaigns: 1️⃣ EasyJet's Eurovision extravaganza ✈️ 2️⃣ Currys' comical take on football distractions ⚽ 3️⃣ Apple's controversial "Crush" ad 💥 Find out how these ads leverage topical events, humour, and creative risks to capture attention. 👀 #AdsOfTheWeek #Advertising

Boost your race! With the right promotional strategies, drivers can shine brighter, attracting more sponsor eyeballs. Why's that cool? Think of it as your own spotlight that says, 'I'm here, and I'm fast!' Hit us up at @trackbarmedia to turbocharge your brand's zoom. Let's turn those fast laps into lasting impressions! #RaceToTheTop #SponsorSpotlight #TrackBarMedia TBM

This weekend was a huge event, I am of course talking about the SuPurr Bowl presented by CuteAvalanche and hosted by yours truly. Point of fact, I was also producer, videographer, editor, social media manager, and every other hat you can wear under the sun. As with many solopreneur content creators, I took on the role of an entire production company rolling out dozens of pieces of content, and created a two-hour live show. All in all, I spent the better half of the last two months culminating in a 48-hour last-dash sprint to get through a very long checklist of items. Many of which I dismissed as no longer important and allowed myself NOT to do them. They got done anyway, with the exception of maybe two items It's always a fun event and while I was pretty stressed from Thursday to Sunday, I will gladly do it again next year. But here's the interesting thing, for the past 4 years running this event we've seen it grow, see it bring in more donations and then this year even though I promoted more, talked it up more, multi-streamed to 8 new platforms to essentially double my potential audience reach -- even partnering with a cat-themed Facebook group with nearly 17K followers as one of our streaming destinations We had a record-low turnout We brought just over half the donations we did last year Clips generated by viewers were almost nothing So what changed? There's a lot of speculation here We scheduled the stream on YouTube and Facebook... maybe too far in advance, maybe not. Maybe in a year where so many new Twitch competitors came out, we lost an audience who hasn't found that we are streaming on those platforms. One viewer during today's chat brought up a fascinating theory I'll call the Swiftie effect. Taylor sure seemed to be a buzz about this event, trending on Twitter, all over the news, everywhere you looked 'Taylor Swift will be with her bo at the Super Bowl' or some version of that And the Venn Diagram of Cat Lover and Swiftie, while un-documented does seem fairly large. So did we merely lose the audience to those people who would normally "just watch the commercials" attending Super Bowl parties for a quick glimpse of Miss Swift? We may never know the answer, but next year we are considering moving our SuPurr Bowl Cat event to Saturday just in case Taylor returns to the Super Bowl You can watch the replay of the 2 hour event, plus some extra hours of kittens having fun (and a lot of cat naps) at https://lnkd.in/d7itr_YP While you're over there, please give a like and leave a comment as they say.

Everything you need to create pro-quality sports livestreams. 🏆 Our comprehensive how-to guide has recommendations for platforms, gear, camera placement for most common sports, and way more. Read it now on our blog! #sports #videotips

Superbowl Ad Winners and Losers Best Super Bowl Ad - Michelob ULTRA teaming up Messi w/ Dan Marino on South Beach for an iconic game of beach soccer. I don't normally drink water beer but I will playing beach soccer on South Beach. Runner Up - Kawasaki Mullet. The all-new Kawasaki RIDGE side x side is work meets play—business in the front, party in the back. I have no need for this thing but I WANT ONE. Worst Super Bowl Ad - Temu. I've never downloaded and deleted an app so quickly. Their ad creative is the same quality as the products they sell 💩What were they thinking running the same terrible ad multiple times? #superbowl #ads #advertising

For anyone who has an Ad Age account, they recently listed an interesting mix of marketing stunts and giveaways. #experiential #experientialmarketing #events #eventmarketing #agencylife #brandactivation #storytelling #consumerengagement #consumeractivation #fanengagement #fanactivation #eventplanning #sponsorships #partnerships #entertainment #tourism #sportsbiz #brandstrategy

Before diving into a big overhaul of your rebranding, focusing on your business systems can breathe new life into your brand and attract a fresh audience. Revamping and upgrading your systems can help you stay ahead of the competition and adapt to the ever-changing market trends. Bennie Pollard explains! #Rebranding #UpgradeYourSystems #StayAheadOfTheCompetition #SalonBranding #benniepollard #coolbeautyconsulting #reelsinstagram #highlightreel

Marketing is about being up to date, and creative. 😄. Salute to KFC TVC campaign, they know what they're doing, that become viral on social media. "More people loves watching Olympic, not even once we think to be Olympians or to be athletic, but eating Fried chicken sounds like a good idea!!!" . TV advertising is more powerful media, mostly become source of Social media content. . check the video.. #tvadvertising #creativemarketing #kfccampaign

5 tips to make your Sports Venue ready for the corporates, do this: - Create an open space area. - Create VIP zone/ Dugout Zone for Guests - Provide professional experinces (Live Streaming, Pro Umpires, Photographs etc.) - Provide the best facilities like changing rooms, washrooms, lockers etc. - Create best ambience at the venue, make it lively. You are sorted. Query Converted. (Gotta put the best vegetables out front, am I right?) Treat your venue profile like a saas company sales page. Don't overcomplicate. You don't need to. Your clients only care about the big problem you solve for them. #sportsmarketing #sportssales #sportsmanagement