Thorne’s Post

It’s not uncommon to see companies leveraging their star-studded founding teams or deep ties with retailers to make a splash in the market. But fear not, for there are other ways! regardless of who's behind the scenes.Invest in strategic marketing and PR efforts to build brand awareness and credibility. This can be achieved through targeted advertising, influencer partnerships, and thought leadership content.further enhance your brand's appeal, consider partnering with a charitable organization or cause that aligns with your company values. This not only demonstrates your commitment to making a positive impact but also helps to differentiate your brand from competitors,be proactive in building relationships with retailers and industry influencers. Attend trade shows, networking events, and conferences to make valuable connections and showcase your offerings. Remember, success in business is not solely determined by the stars on your team or the depth of your connections; it's about the quality of your product, your marketing efforts, and your ability to forge meaningful partnerships.

It's Thanksgiving week and there is a lot about being a health brand founder I'm thankful for: 1. Making an impact on health Nothing is more rewarding than witnessing the positive impact Rootine products have on our member's lives 2. Our team: I'm immensely grateful for a team that's as passionate about health and wellness as I am, driving our mission forward every day. 3. Passion-drive work I get to build in a space that aligns with my personal passions and interests, making every day more fun (even the hard ones) 4. Personal growth As a founder as you grow the company, the company grows you. I'm thankful for the endless learning and growth that comes with building, leading, and scaling. 5. Industry innovation With our Smart Multivitamin and Smart Supplement System (new products coming soon!) we are pushing the supplement industry forward. Introducing a more personalized, data-driven solution that is true to you. 6. Exciting collaborations We've get the opportunity to work with brilliant minds and some of the best companies in the health and wellness industry. What is on your thankful list this year?

Why should you compete in a landscape of low quality, low margins, and intense competition? In the dynamic landscape of sports retail, the push towards volume and price competition is omnipresent. However, my reflection on our industry's direction has reinforced a core belief: our mission goes beyond mere transactions. It's about fostering a community, delivering unparalleled quality, and making a positive impact on people’s passions and the planet. As someone deeply invested in not just building a business but nurturing a thriving community built around movement and sport, I often ponder—why chase the fleeting allure of low quality and high volume? Instead, we stand to gain more by focusing on sustainable and athlete-centred practices, especially in the realm of sports nutrition, where our choices can drive significant positive impact and change. Here's why quality and sustainability in sports nutrition are not just a choice, but a necessity for us. Enhancing Customer Trust: Our commitment is to offer high-quality, science-based, no-nonsense, sustainable, and environmentally responsible sports nutrition products. By doing so, we deepen the trust our community places in us. Our goal is to provide credible options that not only benefit athletes' performance but also align with their values and goals every day. Strengthening Brand Identity: Our reputation as specialists in providing top-tier products is what sets us apart. I believe this reinforces all of our partner’s brands and identity that resonates with quality, expertise, and a deep understanding of our customers' needs. Focusing on Sustainable Growth: The appeal of immediate gains from high-volume sales pales in comparison to the enduring success that comes from a business model centred on sustainability, quality, and exceptional service. Our goal is to thrive with our partners, not just survive, ensuring our impact extends beyond short-term profits to positive community contributions. Driving Meaningful Innovation: Staying committed to quality gives us and our partners the freedom to purposefully innovate, and offer no-BS solutions that truly benefit our community and stand out in a world dominated by hacks and shortcuts that simply do not exist! For me, it's clear: our path forward is one of quality, community, and sustained excellence. I'm excited about the opportunities that lie ahead, and I'm committed to continuing our journey with integrity, innovation, and a relentless focus on what's best for our customers. Fuel the Demand! 

It’s that time of the year again… Fitness, career, and mental health goals are the buzz. It seems fitting to feature my conversation with Jonathan B., Director of CX at REDCON1, the fastest-growing sports nutrition brand in ✨history✨ I had the opportunity to chat with Jonathan about his approach to authenticity as a leader, consistent improvement, and innovation in his team. My favorite quote from our conversation: “The way I see it is that they don’t work for me, I work for them. What can I do to get the most out of them?” Read more about what Jonathan’s team is doing to drive revenue and retention in the sports nutrition space and his 16-year journey in CX. Check out the full article linked in the comments below!👇

ALOHA is making waves in the plant-based market! Under the leadership of CEO Brad Charron, the brand is set to hit $100 million in sales this year, experiencing nearly 500% growth from 2020 to 2023. Charron believes in simple, real ingredients that resonate with today’s health-conscious consumers. “People are more evolved than we were 30 or 40 years ago. Why should our food be any different?” he states. Discover the secrets behind Aloha’s success and how they prioritize quality and consumer engagement - https://lnkd.in/exfGFKNg #healthandwellness #plantbased #businessgrowth #businesssuccess

🌟 Celebrating Customer Love at Setu Nutrition! 🌟 We're thrilled to share the outstanding results of our recent NPS survey! For those who don't know, NPS or Net Promoter Score is a metric used to measure the loyalty of a brand's customers. Your feedback fuels our commitment to excellence, and we're overjoyed to announce that out of all the amazing customers we surveyed, we have: 🚀 57% Promoters: Your loyalty and positive recommendations are the wind beneath our wings! Thank you for being our true brand champions, and for uplifting us every step of the way. 😊 22% Passives: We really appreciate your support and are dedicated to making your Setu experience even more remarkable. Your feedback hasn't gone unnoticed – we're committed to transforming your Setu experience into something more exceptional. 🤔 21% Detractors: Your honest feedback is invaluable, and your satisfaction is our priority! We acknowledge the areas where we may have fallen short and are actively addressing concerns to bridge any gaps. Rest assured, your experience matters, and we're determined to exceed your expectations in the future. At Setu, your wellness is our priority, and these results inspire us to continue delivering top-notch products and services. Thank you for being a part of the Setu family! 🌿💚 Nihaal M. Arjun Shah Abir Mukherjee Ruhi Jhalaria #CustomerLove #NPSResults #SetuNutrition #WellnessJourney #CustomerFeedback #TeamSetu

Excited to share that I have been appointed as the new CEO of Applied Nutrition and will be leading the company’s vision, strategy and growth across the omnichannel landscape. I want to thank the board and our executive leadership led by Thomas Ryder Steven Granite and Joe Pollard for believing in me and the vision for the future. 🚀 Our mission here is to create an atmosphere and environment for everyone to be able to succeed. We want our roster to be more successful in life because they were involved in our company, by the principles and values that we're able to develop with them so that they can be successful relative to the character and attitude they have as person and professional. This is an exciting step in what promises to be an exciting new chapter for Applied Nutrition in terms of growth and success. We will be hyper focused on growing our North American business as we see it as our largest opportunity to compete on the global stage. This entails a digital first mindset that will propel/spur growth within retail/distribution organically. Be on the lookout for additinal details as we announce more exciting news in the coming weeks! A bit about Applied Nutrition: In the U.S. you likely know us as ABE or “All Black Everything” which happens to be the #1 preworkout in the UK and has listings at Walmart nationwide in the U.S. but our global offerings also include a leading #hydration brand in BodyFuel and an international leader through the AN umbrella - Applied Nutrition products fueled more than 100 million workouts last year!! 🏋️♂️ We formulate and create premium nutrition supplements for professional athletes, fitness enthusiasts, the gym lifestyle community and people looking to supplement their diet with the highest quality health, wellbeing and beauty nutrition. Our products are available in more than 60 countries across the world, and we support pro athletes in disciplines from Premiership Football to the UFC. We’ve grown at a blistering pace from a group of athletes defined by fitness, endurance, and strength, to become a globally recognised brand, trusted by people who know what they need from their nutrition. #appliednutrition #announcement #growth #journey #healthandwellness #appointment #businessnews #businessupdate #ceo #innovation #management

This is a great article about how the supplement industry's growth pattern and exponential projected growth over the next few years to come. What I find interesting is that supplement companies are "doubling down" on strategies that have been utilized this whole time. However the difference is these strategies are more now being utilized as a leading promotion about transparency, education, safety and showcasing innovation. These are strong and trusted methods to market products. You will notice no mention of unobtainable before and after shots and no wild claims. Just providing are the factual information in a clear and concise manner. This is going to be big in the industry, especially with an uptick in expected regulations.

My To-do this week is working on Collaboration with amazing brands!! I have been actively reaching out to like-minded brands and individuals who share the passion for promoting healthy nutrition for children for a possible collaboration. And the response has been overwhelmingly positive, with many expressing interest in working together to amplify our collective impact 💃🏽💃🏽 This is exciting too because, before our co-founder Omolabake Matthew shared this I had been thinking of what to do, who to collaborate with and how to go about it. I had noticed one particular Instagram skit maker who recently successfully leveraged on collaboration to elevate his brand. Seeing the benefits that collaboration can bring, we are so eager to explore how we can implement similar strategies because this gospel has to be preached 🥳🥳 If you are a growing or thriving brand , The potential for mutual growth and learning through collaboration is worth while, and I believe that when you join forces with others who share your values and goals, you can create even greater positive change in the your field. This is what the Bible even meant in Ecc 4vs 10 and in Heb 10:24 By working together with others who are equally passionate about promoting healthy eating habits for kids, we can pool our resources, share our knowledge and expertise, and reach a wider audience than we could on our own. I am expectant to see where these collaborations will take us and how it will help us further our mission of providing accessible, evidence-based nutrition information to support the health and well-being of children. My key takeaway: Together, we can achieve so much more than we ever could alone.

So what exactly does Berberine GC actually do for you? Here are four key points for what it can do to help you lead a healthier life. We have some in stock at the pharmacy or tap the link to have us ship it to you! #waterswellness #berberine #weightloss #metabolism https://loom.ly/ijxvYaU