Thought Leader Select’s Post

After John Buten's roundtable and session on category creation at Forrester B2B Summit, I've been thinking about mindshare vs market share... Especially now that many vendors are also acting as influencers. According to this slide, you have to help influencers maintain and gain influence to define a category. But what if the influencer is also your competitor? I think it all depends on how mature your category is... Take Mediafly for example. We're playing in a newer category with our value selling solution (think ROI/TCO/business value analysis and reports). We need a lot of people talking about the category to define it. But when you get into it... There's a vendor / influencer overlap. The people talking about the new category are helping to increase collective mindshare (good) but are also competing for market share (bad). So... Is all talk good talk when the category is new? And ultimately, can you ever earn market share if you don't have mindshare?

Before deciding to collaborate with influencers, first understand the potential benefits they can bring to your small business, also ask is this the best way to achieve it. Read more 👉 https://lttr.ai/ATMxO #smallbusiness

Influencer mastery in 3 steps: Find the perfect match: Identify aligned influencers. Seal the deal: Negotiate win-win partnerships. Track success: Measure ROI for impactful campaigns. #InfluencerMarketing 🌟

Engaging with industry influencers is more than just a trend – it's a strategic move that can boost your brand’s credibility. This article shares how to build meaningful partnerships with the influencers that matter most. https://lnkd.in/gbhDdMW7

Experience the seamless collaboration with Partipost, where your agency can gain access to a diverse and extensive pool of influencers. This not only streamlines the campaign process but also ensures targeted reach and engagement, leading to better ROI and brand impact. Say goodbye to the hassle of searching for influencers individually and hello to a more efficient and effective campaign strategy.

Question of the day: Can GenAI assist with stakeholder management? Yes, GenAI can analyze stakeholder data to identify key influencers and suggest engagement strategies Unlock exclusive insights and strategies every week – subscribe to my newsletter! https://lnkd.in/eQSAs-d7

Learn about the evolving world of #InfluencerMarketing in this guide from understanding the types of influencers to crafting effective strategies. https://bit.ly/3XhDirA

Good Influencers: 1. Expert training 2. Top resources 3. Star potential ----vs----- Bad Influencers: 1. Lack of guidance 2. Limited resources 3. Unfulfilled potential. Unlock your star potential with us! Contact us for influencer partnerships at hi@kolnation.com. Share or comment if you agree! #kolnation #kol #influencermarketing #socialmediamanagement

Question of the day: Can GenAI assist with stakeholder management? Yes, GenAI can analyze stakeholder data to identify key influencers and suggest engagement strategies Unlock exclusive insights and strategies every week – subscribe to my newsletter! https://lnkd.in/esPn4-iZ

Did You Know? (Post #1) Leverage the power of influencers to tap into their established audiences. Collaborating with the right influencers can enhance your brand visibility and credibility, leading to significant sales growth and customer loyalty.