Threefold’s Post

🚀 The Power of Competing Together! Ever wonder why Pepsi and Coca-Cola kiosks are often side by side at events or food courts? While they’re rivals, putting them together can actually boost business for both! This is called the **Agglomeration Effect**. When competitors are close, they: 1. **Attract More Customers:** People are more likely to stop by when they have options.    2. **Increase Sales:** Instead of splitting sales, both brands sell more because they’re together. 3. **Get More Attention:** Being in a busy spot makes both brands more visible. Sometimes, competition isn’t about dividing—it’s about growing together! 💼🥤 #BusinessGrowth #AgglomerationEffect #Pepsi #CocaCola #Marketing

Another prime example of how the addition of Digital Media assets are used to enhance traditional Merchandising, allowing retailers and Brand Managers to take their planograms and Brand Calenders to another level - Redefining how audiences are reached -Powered by Focal Media. Contacts us via info@FocalMedia.com to book a chat and discuss how we can power you to take your marketing visions to that next level.

Do your products have that "something" that will not only delight consumers but also impress experts from the biggest retail and industry chains? This is your chance to find out! Participate in the Gold Medal Competition, where the Jury, consisting of representatives from giants like Netto Polska, Salling Group, Grupa Chorten, Frisco, NTFY - Nice To Fit You, Carrefour, Kuchnie Świata S.A. and the OSSKiC will personally evaluate your products! Why should you participate? 🔸 Direct contact with decision-makers: A jury member will not only see your product but will also feel and taste it. This is a unique opportunity to present yourself to individuals who decide daily what makes it to store shelves. 🔸 Stand out in the market: The Golden Medal is a mark of quality that can attract new customers and strengthen your brand's position. ⏳ Time is running out! Don't miss this opportunity – submit your product by March 29! Every moment counts, and there's not much time left! 👉 Learn more and submit your product today: https://lnkd.in/d9YkBUJ3 #WorldFoodPoland #GoldMedal #competition #retailchain #foodindustry #FMCG

Selling product is at the heart of what we do

Week 5 at Varun Beverages: Enhancing Brand Presence and Retail Engagement 🔸 *Brand Training: Educated our PSRs on the Cream Bell brand story, product varieties, and unique selling propositions. A well-informed team is the backbone of effective brand representation. 🔸 *Promotional Campaign: Launched a dedicated promotional campaign for Cream Bell, including attractive discounts, bundles, and point-of-sale materials to capture consumer attention and increase purchase frequency. 🔸 *Retailer Engagement: Collaborated closely with retailers to secure prime shelf space and ensure Cream Bell products are prominently displayed, making it easier for consumers to choose our brand. 🔸 *Feedback Loop: Implemented a continuous feedback system from retailers and consumers, allowing us to refine our strategies based on real-time insights. In addition, we visited every store in our PSR routes to identify and address any issues. If an outlet was not purchasing Pepsi products, we promoted them and successfully convinced many retailers to place orders. For stores interested in acquiring freezers, we collected the necessary documents and forwarded them to the manager for further processing. Any issues faced by retailers were meticulously noted and escalated to the manager for resolution. . . . Jai Hind #Week5 #VarunBeverages #BrandTraining #RetailEngagement #CreamBell #SalesStrategy #CustomerFeedback #TeamEffort #iiebm #Marketing #pepsi #Beverages #Indusbusinessschool

The Client 🍫 Cadbury, one of the nation's most iconic chocolate brands, has been delighting consumers for over a century. Founded in 1824, Cadbury’s dedication to quality and innovation has made it a beloved household name across generations. Known for creating indulgent treats that bring moments of joy, the brand has established a rich heritage in the chocolate and confectionery market. As part of Mondelēz International, Cadbury plays a significant role in the global snacking industry, consistently delivering products that evoke a sense of nostalgia, comfort, and timeless enjoyment. The Challenge ⁉️ The main task was to boost revenue and drive shopper engagement for Cadbury UK within the retail space. This involved attracting value-conscious consumers by offering compelling promotions and exclusive offers. The Solution ✅ During a 21-day promotional campaign, a 50p discount on Cadbury’s Dairy Milk & More in two flavors—Caramel Nut Crunch and Praline Crisp—delivered remarkable results. Here’s a snapshot of the campaign’s impact: ·       In-App impressions – 70,649 ·       Emails delivered – 21,826 ·       Taps – 6,360 ·       Redemptions – 4,857 ·       Sales - £13,357 Whether you’re a confectionery or beverage brand, new or established, we invite you to partner with Jisp Scan & Save. Discover how our rewards platform can help increase your market share in the convenience retail industry. #Jisp #ScanandSave #convenienceindustry #retail #Cadbury #RetailInnovation  Mondelēz International

I believe in customisation and personalisation ! Being a marketeer, you get ample tools to help a brand in positioning and create equity. It’s more important to use those tools in the most efficient way. With the re-launch of “Ye dil maange more”, my team planned for some local projects. We wanted to create awareness in market around brand Pepsi and how the product has become better and tastier. We are now getting hold of some high footfall channels starting with transport and travel. Transport x #BetterWithPepsi is a pilot project to dive deep into acceptance of the brand by daily/frequent travellers and also to check on what brand is preferred by them. Transport, a channel better with Pepsi 💙 Team HPC is proposing this project to transform a very important channel with converting a very high volume QSR/Outlet into Pepsi monopoly by assisting them with High MRP stock, attractive branding and personalised approach. Drop your comments below :) VARUN BEVERAGES LIMITED PepsiCo #marketingproject #pepsicoproud #brandmanagement #brandpositioning #brandawareness #vbl #transport #channel #nichemarketing #brandbuilding #customisation #personalisation #marketingtools #yedilmaangemore

In the summer of 2001, Pepsi faced a sales crisis against Coca-Cola. Jack Harrison, a #marketingstrategist, saw an #opportunity to rebrand Pepsi as more than just a drink. He proposed the idea of offering an experience rather than just a soda. This led to the launch of "Pepsi: Live for Now," a #globalcampaign that included high-energy #commercials and Pepsi Experience Centers in major cities worldwide. The response was overwhelming, and Pepsi's sales soared, resonating with a younger, dynamic audience. This bold vision not only closed the #salesgap with Coca-Cola but also rejuvenated Pepsi's brand. Jack Harrison's strategy became a #legendary case study in #marketing, and he forever altered the #beverageindustry.

🎊 It’s time to celebrate: Cadbury UK 200th anniversary. This isn't just any chocolate brand; it's a brand that has sweetened our lives for two centuries! 🍫 Cadbury started in 1824, just a small shop in Birmingham, England, by John Cadbury. Imagine, in a time without the modern conveniences we have today, the sheer dedication it took to create such delightful treats. From selling tea, coffee, and drinking chocolate, Cadbury evolved, making its first Easter egg in 1875. Fast forward to today, and their Dairy Milk bar is a household name worldwide. ➡ What fascinates me is how Cadbury managed to retain its core values while expanding globally. Their commitment to ethical sourcing through the Cocoa Life program shows that you can be a giant in the industry and still have a heart. From sneaking Dairy Milk bars as a kid to sharing Bournville with my first team, these chocolates have been more than just treats; they're part of my story. And I bet they're part of yours too! Let's raise a bar (of chocolate, of course!) to Cadbury on their 200th birthday. Here's to more innovations, ethical practices, and, most importantly, delicious chocolates that bring smiles to faces worldwide. #Cadbury200 #Cadbury #Chocolate PS: Pic not related to Cadbury!

Restaurant Brands International became the latest company to announce its expansion plans. The company’s massive growth agenda outlined brands Burger King, Popeyes, Firehouse Subs, and Tim Hortons’ goal to reach 40,000 restaurant locations, $60 billion in systemwide sales, and $3.2 billion in adjusted operating income by 2028. This suggests an average annual same-store sales growth of over 3%, over 5% net unit growth, and a systemwide sales expansion of over 8%. RBI sees potential from Popeyes, a brand it acquired in March 2017 for $1.8 billion. The company projects Popeyes activity to grow its U.S. and Canada base from 3,400 stores to more than 4,200 by 2028, a net growth of 800 locations. Popeyes today makes up about 10% of RBI’s adjusted operating income. Since the acquisition, Popeyes global systemwide sales have climbed from $3.3 billion to $6.8 billion. Popeyes closed out 2023 with 3,051 U.S. stores and 1,777 international locations. NNN Trends is your resource for triple net investment data, offering continuously updated national cap rates, comparable sales, and consumer traffic for dozens of national retail tenants. Check it out here: https://bit.ly/3wX2ngn #CRE #QSR #fastfood #restaurant #commercialrealestate #netlease