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Along with the rest of the world, our customers were keenly watching the Olympic Games. The network peak during the Paris games was driven by Noah Lyle’s incredible win in the Men’s 100m final and post-race analysis. We also saw large uplifts on BBC services during these Team GB moments: 🥇3x as much traffic on BBC (+218%): Men’s Individual Triathlon which saw Alex Yee bring home Gold for Team GB 🥈3x as much traffic on BBC (+215%): Women’s Skeet Shooting final, which saw Amber Jo Rutter collect Silver for Team GB 🥉 3x as much traffic on BBC (+208%): Men’s Artistic Gymnastics, in which Harry Hepworth won Bronze for Team GB Chat on socials was also accelerated by the Games with a peak traffic uplift on X of +39% when Team GB’s Keely Hodgkinson’s raced to victory in the Women’s 800m final. Olympics fever also had an impact on other apps with: 🕹️ -11% decline in Gaming, despite the games being during the school holidays 📺 -29% drop in ITV traffic, due to the BBC streaming the Olympics 📱 Socials were on fire: Facebook saw increases in daily volume of +7% and X up by +11% 💬 Our customers were messaging each other more: Snapchat increasing by +8% and WhatsApp by +7% And in France, there was a +33% uplift in data roaming volume during the games, compared to the same period last year. During the games, France took the number 1 spot for outbound roaming data usage, a position always held by Spain! #Paris2024 #OlympicGames #ThreeUK

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