Thrive Digital’s Post

Clicks are a bad metric to optimize for. Someone showing interest in your ad doesn’t make them qualified or ready to buy and that kind of thinking can be a good way to lose valuable ad spend.  Remember: garbage in, garbage out. What are you feeding the algorithm? If you’re feeding PMax a bad metric, it will give you bad results. Want to hear the whole conversation? Watch our latest episode of The Hypothesis, “Automation is taking advantage of marketers” on YouTube or listen on Spotify or Apple Music. #PerformanceMarketing #GoogleAds #AutomatedCampaign #GrowthMarketing

Pattern interrupt is a way to grab your audience's attention by breaking their usual pattern. Sometimes that means being the one "ugly" ad in a sea of polished and consumer-tested ads. Want to learn more about creating effective ads? Watch our latest episode of The Hypothesis on YouTube or listen on Spotify or Apple Music #PerformanceMarketing #GrowthMarketing #DigitalMarketing #AdCreative #PerformanceCreative #UGC

This was a rad Spotify for Artists Masterclass. Learned all about the new and old features of their Campaign Kit and how Suzy and Mira are finding success with the different features! Watch here: https://lnkd.in/d5qa7GK6

Great concept. But poor execution. Not great for a $50 billion entertainment app 😬 That being said - I love the concept here! The heart of the ad is: You can listen to Spotify all day, whatever you're doing, on different devices. Problem is - it's the caption that told me this, not the creative. I'd experiment with: ➝ Adding a text overlay at the beginning ➝ Making the logo bigger in the hook ➝ Scrapping the royalty free music. I mean...Spotify! ➝ Multiple variants with different music genres ➝ More diversity in the creator's routine (leave the house) Feels like the brand team and performance team just couldn't agree on this one.😅 #adcreative #performancemarketing #useracquisition

This might not be the most popular opinion. Even among product people. But from my experience, it’s essential to know what your strategy isn't as much as what it is. Examples? 👉 You don't pay Spotify for the music catalogue. You buy entertainment, convenience, and playtime. 👉 You don't subscribe to Netflix for TV shows. You purchase on-demand entertainment, personalised recommendations, and original content. Understanding the key value components in B2B can be challenging as they are more complex. Although, once you grasp this understanding, it becomes easier to determine what is applicable and what isn’t. What do you think is the most important thing to know about your strategy?

Paywalls, Subscriptions and Younger Audiences • Will CNN’s paywall work, will SiriusXM get young people to pay, is Spotify going to raise rates and keep subscribers? • What in-demo consumers ARE willing to pay for. • The viability of ad-supported revenue models. • The appeal of free and freemium. • The one thing – and only one – that must be present to charge a premium. https://lnkd.in/eWq9b4mm

I know this isn't strictly IT business related, but I do know that it can be annoying as hell when tech issues slow you down. Whether it's a crackling sound on Spotify, missing playlists, or an app that won’t even open, these little problems can really disrupt your day. We’ve just posted a blog that covers the most common Spotify issues and how to fix them – simple solutions to keep the music flowing! If you or your team ever feel bogged down by tech troubles, why not let us handle it for you? 🎶 Check out the full post here: https://lnkd.in/ekY9vUPU #BarnsleyIsBrill #YorkshireBusiness #Spotify

What is di-worsification in ad spend? It's when you branch out from your existing channels or tactics too early, spread your budget too thin, and chase too many shiny objects. We talk all about when you should and shouldn't diversify beyond Google and Meta Ads in our latest episode of The Hypothesis — find it on YouTube, Spotify, or Apple Music. #PerformanceMarketing #GrowthMarketing #GoogleAds #MetaAds

Did you know that on Spotify, 'Super listeners' comprise just 2% of the platform, yet they drive over 20% of all streams and 50% of merchandise sales? 🤯 With the recent industry buzz around shifting focus on music Superfans, we’re here to give you the right information to get you well-versed in this segment. 🔍 Our latest blog dives deeper into answering who Superfans are and what they do. But more importantly, it reveals actionable insights for building a sustainable community of Superfans by: - Identifying your Superfans - Establishing direct communication channels - Cultivating the artist-fan relationship - And offering personalized experiences and exclusive content Check out our comprehensive guide here: https://lnkd.in/gGpxsKMZ

At Tradable Bits we know Superfans aren't just a buzzword—they're a pivotal part of the music economy. Yet, the challenge that often goes unspoken is the "how". Specifically, how do artists, labels, and management teams identify, engage, and monetize these Superfans? It's far from a spontaneous process. It demands ownership of first-party data and the capability to filter this data into strategic audiences based on fan behaviors and preferences. Finding your Superfans doesn't happen overnight. It's a on-going, dynamic process that happens over weeks and months. At TBits, this is our bread and butter (13 years in the making). We equip our partners with the tools and support to not just surface their Superfans but to understand and engage with them in meaningful ways. The results speak for themselves. In 2023, our partners generated $750 million using the TBits platform and team - and that just rocks! 🤘 🎉 #superfans #fanengagement #data