ThriveCart’s Post

Customers won’t buy your SaaS, but they might buy your brand. And perhaps you don’t have one. (your product, logo and tagline are not brand) Competition in the B2B SaaS is on the rise. Showing no sign of slowing down. This means your target audience has a lot of option to choose from. Most startup founders launch their product hoping customers will buy since it is really great. Yes, your product needs to be great, but before customers buy: - They need to know it exists - They need to know how it works - They need to know it’s meant for them Your brand strategy provides answers and helps you guide customers from the awareness stage to a paying customer. It is a process of research + creativity + consistent execution of your brand story, target audience and how to engage with them. A well-developed brand strategy will help you: - Stand out from competition - Stay top-of-mind with audience - Build customer trust and loyalty - Keep customers and increase LTV. Repost ♻ for the benefit of others. Follow me Nash Adam for more.

How do you create an effective buyer journey? I am obsessive about buyer journeys. They are the foundation of a good B2B marketing strategy. Michael Campana, a highly experienced healthtech marketing leader and fellow buyer journey obsessive, joined me on the Healthtech Marketing Show to discuss this further. In Mike’s view, the traditional marketing funnel is flawed. Buyer journey mapping is a better way to understand buyer behavior and develop a plan to engage buyers throughout their journey. In this week's episode, Mike walks through the five key stages of the buyer journey: - Horizon Scanner - Explorer - Hunter - Active Buyer - Client Mike describes best practices for marketers looking to get started with buyer journeys, how to create effective ones, and put them to work. He emphasizes the importance of involving sales, identifying content gaps, and making the buyer journey iterative. Listen to learn: 👉 Why buyer journey mapping is a must-have for B2B marketers 👉 The 5 key stages of the buyer journey and how to engage buyers at each stage  👉 Frameworks and processes for effective persona mapping 👉 The KPIs and metrics to track across the buyer journey 👉 How to align sales and marketing around the buyer journey 👉 Practical tips to get started and avoid common pitfalls with buyer journey mapping Link to episode and blog post, including a Q&A with Mike in the comments ⬇

Marketing is more than just selling products—it's about creating connections, evoking emotions, and telling stories that resonate. Every ad, every message, and every visual is crafted to spark a desire within us. Sometimes, these impulses drive us to make decisions that can be both exhilarating and a little nerve-wracking. It's fascinating how a well-placed message or a captivating image can lead us to a spontaneous purchase, driven by the fear of missing out on a great deal. This is the beauty and power of marketing: turning ordinary moments into opportunities to create value and excitement. As marketers, we have the privilege and responsibility to wield this power thoughtfully, ensuring that we not only drive sales but also build trust and lasting relationships. Let's continue to innovate, inspire, and make a positive impact! #Storytelling #MarketingStrategy #Inspiration #B2BMarketing #SaaS

Some common problems we have in marketing and ways to Overcome the problem 👀 No Views = Positioning Problem If your content isn't reaching enough eyes, it's likely due to a positioning issue. make sure your content is visible where your audience is, experiment and optimize it to platforms and identify the channels effectively. 📩 No Leads = Messaging Problem. Even with views, if your message isn't clear, leads won't convert. Craft clear, engaging messages that resonate with your audience, addressing their pain points and offering solutions. 💰Getting Leads but No Sales = Authority Problem/Trust problem Securing leads is just the first step. If leads aren't converting into sales, it could signal an authority problem. Build trust and credibility by demonstrating expertise in your field through content, testimonials, PR,and case studies. 🤝 Getting Customers but Losing Them = Customer Experience Problem: Acquiring customers is essential, but retaining them is equally important. If customers are leaving, check your customer experience. Ensure smooth interactions, quick support, and personalized engagement to build long-term relationships. what else you think I can add here, comment below ? #marketing #growthhacks

Everyone's talking about customisation, from custom suits to personalised marketing emails. But when it comes to sales, customisation isn't just a trend, it's a breakthrough. The era of blanket sales tactics is over. Today, personalisation is the pivotal strategy for driving real business growth. Think about it: no two customers are the same. So why treat them as if they were? So treating them all the same is a missed opportunity. Instead of pushing the same strategy on every customer, successful businesses are now pulling insights from data to craft messages that resonate with each market segment. Recent studies have shown that personalised marketing can boost conversion rates significantly. For instance, businesses employing personalised strategies have seen a rise in sales conversions of 10-15%. Moreover, about 80% of consumers are more likely to purchase from brands offering personalised experiences. The result? Deeper engagement, higher conversion rates, and customers who feel truly understood. How has personalisation made a difference in your business strategy? Share your experiences below! #sales #personalisation #engagement

Deep knowledge of product is essential for every product marketer! This is one of many reasons I advocate that the marketing team should be carried along in the process of solution development and strategy. This facilitates deep understanding of the product and helps the marketing team develop strategic approach to launch to the market. This also aids to craft compelling messages, highlight product's unique proposition and effectively address user's needs. The earlier you involve a marketer, the more we can also be on the lookout for market trends, identify opportunities and make informed & strategic decisions that drive growth and customer engagement. #productmarketing

Emotional selling is a marketing technique that appeals to customers' emotions rather than logic.⁣ ⁣ It aims to create a connection with potential customers by evoking specific emotions that will influence them to make a purchase. This approach involves creating a narrative that resonates with the customer's emotions, needs, and desires.⁣ ⁣ It is often used in industries such as fashion, beauty, and luxury goods. By using emotional appeals, companies can increase customer loyalty and create a long-term relationship with their target audience.⁣ ⁣ ⁣ #SolastaMarketing⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ________________⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ▪️ 𝗦 𝗢 𝗟 𝗔 𝗦 𝗧 𝗔 𝗠 𝗔 𝗥 𝗞 𝗘 𝗧 𝗜 𝗡 𝗚 ▪️⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ 𝙄𝙣𝙘𝙧𝙚𝙖𝙨𝙚 𝙀𝙭𝙥𝙤𝙨𝙪𝙧𝙚 | 𝙂𝙖𝙞𝙣 𝘾𝙪𝙨𝙩𝙤𝙢𝙚𝙧𝙨 | 𝘽𝙤𝙤𝙨𝙩 𝙎𝙖𝙡𝙚𝙨⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐌𝐞𝐝𝐢𝐚 𝐂𝐨𝐦𝐩𝐚𝐧𝐲⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ www.solastamarketing.co.th⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣.⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ .⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ .⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ #marketingthailand #marketinghuahin #seomarketingtips #socialmediaforbusiness #growyourbusinessonline⁣⁣ #seomarketing #socialmediastrategy #socialmediamarketing #digitalmarketing⁣ #digitalmarketer #seomarketingstrategy #contentmarketing #socialmediatips⁣⁣⁣⁣

𝐔𝐧𝐥𝐨𝐜𝐤 𝐭𝐡𝐞 𝐬𝐞𝐜𝐫𝐞𝐭 𝐭𝐨 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐬𝐞𝐥𝐥, 𝐛𝐮𝐭 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞𝐬 𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞. 𝐃𝐢𝐯𝐞 𝐢𝐧 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐡𝐨𝐰! "𝑮𝒐𝒐𝒅 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒎𝒂𝒌𝒆𝒔 𝒕𝒉𝒆 𝒄𝒐𝒎𝒑𝒂𝒏𝒚 𝒍𝒐𝒐𝒌 𝒔𝒎𝒂𝒓𝒕. 𝑮𝒓𝒆𝒂𝒕 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒎𝒂𝒌𝒆𝒔 𝒕𝒉𝒆 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝒇𝒆𝒆𝒍 𝒔𝒎𝒂𝒓𝒕." 💡 The idea of standing out isn't enough in today's world where every brand wants to be noticed. The key is to make a connection that resonates and empowers. 🤝 𝐓𝐡𝐞 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐆𝐨𝐨𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐆𝐫𝐞𝐚𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝑮𝒐𝒐𝒅 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈: ✅ Showcasing your product's features 📦. ✅ Your company's achievements 🏆. ✅ And your industry's accolades 🌟. 𝑮𝒓𝒆𝒂𝒕 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈: ✅ Making the customer the hero of their story 🦸♀️🦸♂️. ✅ Creating experiences that educate and inspire 📚✨. ✅ And validate their choices 👍. 𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐬𝐡𝐢𝐟𝐭 𝐟𝐫𝐨𝐦 𝐠𝐨𝐨𝐝 𝐭𝐨 𝐠𝐫𝐞𝐚𝐭: 1. 𝑳𝒊𝒔𝒕𝒆𝒏 𝑴𝒐𝒓𝒆:    Understand your customers' pain points and aspirations 🎧. 2. 𝑬𝒅𝒖𝒄𝒂𝒕𝒆 𝑬𝒇𝒇𝒆𝒄𝒕𝒊𝒗𝒆𝒍𝒚:    Provide value through content that teaches and enriches 📈. 3. 𝑰𝒏𝒔𝒑𝒊𝒓𝒆 𝑨𝒄𝒕𝒊𝒐𝒏:    Create stories where customers see themselves as the victors 🏅. 4. 𝑪𝒆𝒍𝒆𝒃𝒓𝒂𝒕𝒆 𝑻𝒉𝒆𝒎:    Highlight customer success as your most important metric 🎉. ⭕ Remember: ✅ When your marketing makes your customers feel smart.  ✅ they don't just buy a product or service  ✅ But they buy into a relationship with your brand 💖. 🚀 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐥𝐞𝐚𝐩 𝐟𝐫𝐨𝐦 𝐠𝐨𝐨𝐝 𝐭𝐨 𝐠𝐫𝐞𝐚𝐭 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐞𝐟𝐟𝐨𝐫𝐭𝐬? 𝐋𝐞𝐭'𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐚𝐧𝐝 𝐞𝐦𝐩𝐨𝐰𝐞𝐫 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫! 🚀 𝐌𝐲 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝟏. 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝟐. 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐀𝐝𝐬 𝟑. 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐏𝐢𝐱𝐞𝐥 𝐈𝐧𝐬𝐭𝐚𝐥𝐚𝐬𝐢𝐨𝐧 𝟒. 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬  𝟓. 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐏𝐢𝐱𝐞𝐥 𝐈𝐧𝐬𝐭𝐚𝐥𝐥𝐚𝐭𝐢𝐨𝐧 𝟔. 𝐋𝐢𝐧𝐤𝐞𝐝𝐢𝐧 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 Contact: 0320 2494101 #MarketingStrategy #CustomerEmpowerment #DigitalMarketing #BusinessGrowth

Make it personal! In today's hyper-competitive B2B landscape, basic personalization just won't cut it anymore. Simply addressing prospects by their names, age or location, is not enough to provide that competitive edge. Brands need to dive deeper into personalized marketing strategies to truly stand out. Personalized marketing is a crucial differentiator. It allows you to navigate complex buying journeys by delivering tailored messaging and insights at every stage of the process, increasing the likelihood of conversion. You see, Personalization isn't just about making your audience feel special – it's about driving tangible business results. Personalized marketing leads to higher levels of engagement, conversion rates, and ROI. In a digital age where customers expect personalized experiences across every touchpoint, personalized marketing is not just nice-to-have. It is a game changer. Here are 7 ways to go beyond basic personalization to connect with your customers. What are your tips for better personalization and connection with your customers?

🚀 𝐓𝐡𝐞 𝐂𝐋𝐕 𝐃𝐫𝐢𝐯𝐞𝐫𝐬 𝐌𝐢𝐱: 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐋𝐢𝐟𝐞𝐭𝐢𝐦𝐞 𝐕𝐚𝐥𝐮𝐞 🚀 In today's #competitivemarket, the secret to #sustainablegrowth lies in understanding and nurturing #CustomerLifetimeValue (CLV). Four #strategic pillars—#Marketing, #Product, #Service, and #Pricing —collectively form the #foundation of a robust CLV #framework. Let's explore how these dimensions contribute to cultivating and enhancing #CustomerValue. 1️⃣ 𝐏𝐫𝐨𝐝𝐮𝐜𝐭: 𝐓𝐡𝐞 𝐂𝐨𝐫𝐞 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐕𝐚𝐥𝐮𝐞 𝐏𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 The product stands at the core of the business-customer relationship. It's the tangible representation of your brand's promise and quality. By consistently delivering products that are not just functional but also resonate with the customers' evolving needs, businesses can turn satisfaction into delight, significantly boosting CLV. 2️⃣ 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐓𝐡𝐞 𝐕𝐨𝐢𝐜𝐞 𝐨𝐟 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 Marketing is the art of conversation between a brand and its audience. Effective marketing strategies do more than just disseminate information; they connect, engage, and build trust. Through compelling storytelling and personalized engagement, brands can transform prospects into loyal customers, laying a strong foundation for enhanced CLV. 3️⃣ 𝐒𝐞𝐫𝐯𝐢𝐜𝐞: 𝐓𝐡𝐞 𝐄𝐧𝐝𝐮𝐫𝐢𝐧𝐠 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 Exceptional service is the thread that weaves through the customer experience. It's about supporting, guiding, and exceeding customer expectations at every touchpoint. Outstanding service not only addresses immediate needs but also fosters trust and loyalty, making it a critical component in the CLV enhancement journey. 4️⃣ 𝐏𝐫𝐢𝐜𝐢𝐧𝐠: 𝐓𝐡𝐞 𝐕𝐚𝐥𝐮𝐞 𝐄𝐪𝐮𝐚𝐭𝐢𝐨𝐧 Pricing is the score that underscores the perceived value of your offerings. Strategic pricing goes beyond cost-plus formulas; it involves understanding customer perceptions, values, and willingness to pay. When pricing is aligned with customer expectations and market dynamics, it not only drives sales but also reinforces the perceived value of the brand, contributing significantly to CLV. 📌 𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧 Cultivating a high CLV requires a harmonious blend of Marketing, Product, Service, and Pricing strategies. Together, these elements create a #customercentric #ecosystem where every interaction adds value and every relationship is seen as an investment in #longtermgrowth .