ThriveCart’s Post

Marketing is more than just selling products—it's about creating connections, evoking emotions, and telling stories that resonate. Every ad, every message, and every visual is crafted to spark a desire within us. Sometimes, these impulses drive us to make decisions that can be both exhilarating and a little nerve-wracking. It's fascinating how a well-placed message or a captivating image can lead us to a spontaneous purchase, driven by the fear of missing out on a great deal. This is the beauty and power of marketing: turning ordinary moments into opportunities to create value and excitement. As marketers, we have the privilege and responsibility to wield this power thoughtfully, ensuring that we not only drive sales but also build trust and lasting relationships. Let's continue to innovate, inspire, and make a positive impact! #Storytelling #MarketingStrategy #Inspiration #B2BMarketing #SaaS

🚨 "A brand is built drop by drop but lost by the bucketful." 🚨 In today’s competitive #SaaS landscape, every move matters, especially when it comes to #outbound strategies. Outbound isn’t dead—it’s alive, thriving, and crucial. But it has to be intentional, strategic, and aligned with your #brand. Here’s the harsh reality: ❌ Reckless campaigns can destroy years of trust. ❌ Poorly executed outreach can damage your domain and brand reputation. ❌ Unqualified teams chasing "leads" can leave your company looking desperate, unprofessional, or worse—forgettable. The solution? ✅ Treat outbound as an extension of your brand, not just a numbers game. ✅ Use tools, tactics, and teams that understand the value of personalization and authentic engagement. (Check Clay) ✅ Protect your reputation like it’s your most valuable asset—because it is. Your brand is precious. Don’t gamble with it. Invest in an outbound strategy that doesn’t just convert—it resonates. Outbound isn’t dead. Lazy, thoughtless outbound is. Comment "Fruitful" below, and I’ll send you the 3 most important lessons in Notion to ensure outbound doesn’t harm your brand. 🚀

Stop selling the product. Start selling the end result. 🎯 In the world of marketing, it's not just about what you offer—it's about what your customers achieve with it. Shifting your focus from the product to the outcome can transform your marketing strategy and drive greater engagement. 🔍 Why sell the end result? 1. Emotional Connection: People buy benefits, not features. Show them how their lives will improve. 2. Value Proposition: Highlight the real value and benefits your product brings. 3. Increased Engagement: Customers are more likely to connect with a vision of their future. 💡 How to focus on the end result: - Customer Stories: Share testimonials and success stories to illustrate real-world benefits. - Before-and-After: Use visuals to show the transformation your product enables. - Benefit-Driven Messaging: Craft your content around the positive outcomes your product delivers. - Visualize Success: Help your audience picture themselves enjoying the benefits. Unlock the secret to compelling marketing by focusing on what truly matters to your customers—their success and satisfaction. #DigitalMarketing #CustomerSuccess #MarketingStrategy #SellTheResult #AudienceEngagement #AIInMarketing #EmotionalMarketing #BenefitDriven #MarketingInnovation #DigitalMarketer #ValueProposition #CustomerJourn

How do you create an effective buyer journey? I am obsessive about buyer journeys. They are the foundation of a good B2B marketing strategy. Michael Campana, a highly experienced healthtech marketing leader and fellow buyer journey obsessive, joined me on the Healthtech Marketing Show to discuss this further. In Mike’s view, the traditional marketing funnel is flawed. Buyer journey mapping is a better way to understand buyer behavior and develop a plan to engage buyers throughout their journey. In this week's episode, Mike walks through the five key stages of the buyer journey: - Horizon Scanner - Explorer - Hunter - Active Buyer - Client Mike describes best practices for marketers looking to get started with buyer journeys, how to create effective ones, and put them to work. He emphasizes the importance of involving sales, identifying content gaps, and making the buyer journey iterative. Listen to learn: 👉 Why buyer journey mapping is a must-have for B2B marketers 👉 The 5 key stages of the buyer journey and how to engage buyers at each stage  👉 Frameworks and processes for effective persona mapping 👉 The KPIs and metrics to track across the buyer journey 👉 How to align sales and marketing around the buyer journey 👉 Practical tips to get started and avoid common pitfalls with buyer journey mapping Link to episode and blog post, including a Q&A with Mike in the comments ⬇

In the B2B marketing world, it’s easy to focus on features, benefits, specs, and data. But the real magic happens when you turn those numbers into narratives and those features into stories. A case study isn’t just a client success; it’s a hero’s journey. Your product demo isn’t just a showcase; it’s the turning point in your customer’s story. Storytelling bridges logic and emotion, making your brand and message memorable in a sea of options. So, how are you weaving stories into your marketing strategy?

Why do so many B2B brands miss this one critical step? An unclear brand positioning. 🔎 Why does this matter? A clear brand story and brand positioning helps your customers see themselves in your solution. Jumping into marketing without a clear brand positioning is a big mistake. Here’s what to focus on instead: → Make your customer the hero of the story. → Position yourself as the guide helping them reach their goals. → Illustrate how you solve their internal and external pain points. It’s not about selling—it’s about connecting. 💯 When your brand positioning is dialed in, your entire content strategy flows seamlessly from it. Strong brand positioning creates clarity and, most importantly, builds trust. So, before you go all-in on content, ads, and campaigns, take a step back and ask: Does your brand positioning speak to the right people? #b2bmarketing #productmarketing #contentstrategy #B2B #brandpositioning #gtm

🚨 Calling all marketing minds! 🚨 I’m working on an article and need your expert opinions: What are the coolest #B2B brands out there? And by cool, I mean brands that: ✅ Push boundaries or drive innovation ✅ Have a truly great product ✅ Deliver exceptional customer experiences ✅ Stand for something meaningful ✅ Nail it with authentic, creative messaging ✅ Or just have that je ne sais quoi that makes them stand out Did I miss something? Feel free to add your own definition of cool! Drop your favorites in the comments—I’d love to hear your thoughts and examples. I’m incredibly grateful for your insights (and you might just inspire the article!). Let’s hear it: Which B2B brands are making waves? 🌊 #B2BMarketing #BrandLove #Innovation #branding #marketing #cmo PS - anyone get this logo?

Everyone's talking about customisation, from custom suits to personalised marketing emails. But when it comes to sales, customisation isn't just a trend, it's a breakthrough. The era of blanket sales tactics is over. Today, personalisation is the pivotal strategy for driving real business growth. Think about it: no two customers are the same. So why treat them as if they were? So treating them all the same is a missed opportunity. Instead of pushing the same strategy on every customer, successful businesses are now pulling insights from data to craft messages that resonate with each market segment. Recent studies have shown that personalised marketing can boost conversion rates significantly. For instance, businesses employing personalised strategies have seen a rise in sales conversions of 10-15%. Moreover, about 80% of consumers are more likely to purchase from brands offering personalised experiences. The result? Deeper engagement, higher conversion rates, and customers who feel truly understood. How has personalisation made a difference in your business strategy? Share your experiences below! #sales #personalisation #engagement

Emotional selling is a marketing technique that appeals to customers' emotions rather than logic.⁣ ⁣ It aims to create a connection with potential customers by evoking specific emotions that will influence them to make a purchase. This approach involves creating a narrative that resonates with the customer's emotions, needs, and desires.⁣ ⁣ It is often used in industries such as fashion, beauty, and luxury goods. By using emotional appeals, companies can increase customer loyalty and create a long-term relationship with their target audience.⁣ ⁣ ⁣ #SolastaMarketing⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ________________⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ▪️ 𝗦 𝗢 𝗟 𝗔 𝗦 𝗧 𝗔 𝗠 𝗔 𝗥 𝗞 𝗘 𝗧 𝗜 𝗡 𝗚 ▪️⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ 𝙄𝙣𝙘𝙧𝙚𝙖𝙨𝙚 𝙀𝙭𝙥𝙤𝙨𝙪𝙧𝙚 | 𝙂𝙖𝙞𝙣 𝘾𝙪𝙨𝙩𝙤𝙢𝙚𝙧𝙨 | 𝘽𝙤𝙤𝙨𝙩 𝙎𝙖𝙡𝙚𝙨⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐌𝐞𝐝𝐢𝐚 𝐂𝐨𝐦𝐩𝐚𝐧𝐲⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ www.solastamarketing.co.th⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣.⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ .⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ .⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ #marketingthailand #marketinghuahin #seomarketingtips #socialmediaforbusiness #growyourbusinessonline⁣⁣ #seomarketing #socialmediastrategy #socialmediamarketing #digitalmarketing⁣ #digitalmarketer #seomarketingstrategy #contentmarketing #socialmediatips⁣⁣⁣⁣

The marketing landscape is evolving rapidly, and it’s fascinating to see how #B2B and #B2C strategies are blending together. From my experience, it’s clear that both sides are borrowing from each other, creating a dynamic environment full of opportunities for innovation. One standout trend is the shift towards #personalization at scale. Whether targeting businesses or individual consumers, there’s a growing demand for tailored experiences that truly resonate. Companies that excel in this are not just keeping up—they’re setting the standard. Another significant move is towards #customer- #centric #approaches. The focus is shifting from simply selling products to building meaningful relationships and delivering real value. It’s about crafting experiences that foster loyalty and transform interactions from transactional to relational. Let’s not forget about content. The phrase “ #Content is king” has never been more relevant, but its use is evolving. Storytelling has become a powerful tool for connecting with audiences on a deeper level. Whether in B2B or B2C, creating content that educates, engages, and resonates is crucial. Finally, sustainability and ethics are no longer just buzzwords—they’ve become core to business strategies. 👉 Brands that prioritize these elements are building stronger, more loyal customer bases and fostering trust beyond the product. Marketing is in constant flux, and staying ahead means not just identifying these trends but integrating them into your strategy. #MarketingTrends #B2BMarketing #B2CMarketing #Personalization #ContentMarketing #BusinessGrowth #MarketingStrategy #BrandBuilding