Thrive Market’s Post

I stumbled upon an intriguing article from Just Drinks that sheds light on the rising trend of "new practicality" in the consumer goods industry. This shift renews the emphasis on understanding and meeting consumers' unmet needs and desires, highlighting the importance of revamping existing products rather than always seeking new ideas. A prime example of this approach is demonstrated by companies like Olipop and Poppi. This presents a unique opportunity for consumers to revisit familiar products that have been updated to better suit their needs. Despite the advancements in technology, traditional methods still hold value, especially concerning consumer preferences. It's fascinating to witness how these timeless approaches remain relevant in today's digital era. #CPG #Marketing

A major question now is how Brand X operation will scale up its spending in the pivotal final sprint to Summer's End? But Brand X consumer engagement campaign is significantly larger than it was at this time a years ago by several measures, including total spending and personnel approach according to a published data. Brand X protein bar have seen a jolt in market share since the beginning of summer, after months of lagging behind other brand's in competitive markets. Brand X’ ascension has triggered more outside resources for key battleground spaces, an eagerness from newly minted consumers to embrace Brand X marketing campaign, and the sense by the team that they may have a shot, after all, of flipping pole positions. - - - - #branding #energybars #hydration #food #beverage #growth #marketshare

There’s a lot of talk now of matching growth to ‘desire’ across social channels. I’m on this. See below a 3 min read in Marketing Week…The Coca-Cola Company taking the fore in matching desire to growth. I’m sure we’ll see this referenced in new marketing ‘bibles’ like P. Kotler if case studies are to learn from -marketing leaders such as Coca Cola, Unilever and and and… I suggest this as a leap to stay ahead of competition Customer Experience? And/or Customer Desire? #growth #desire #b2bleadgeneration #b2cleadgeneration The Coca-Cola Company MarketingWeek

Even a few years ago, this wasn't the case but increasing share of private label brands have been keeping a lot of C-level executives from major brands up at night! How did they become this powerful? If you are a consumer brand looking to navigate the complexity and make strategic decisions for your future growth while understanding your competition, market share, and consumer insights - let's have a chat.

The key to successful growth as a brand isn't necessarily being everything to everybody. Or even being everywhere. It might simply be about a choiceful approach. See how The Coca-Cola Company aims to match consumer needs, rather than staying in one lane of #marketing, #product, and #branding. In other words, if you're not showing up where your customer already is, are you really doing them a service? As younger generations move away from soda pop, Coca-Cola perceives this as an opportunity. Not a loss. https://lnkd.in/gyuPk7y4

Revitalizing Global Tea Brand: A Successful Case Study🌍☕📈 Discover how strategic marketing actions revitalized a global tea brand's growth in key markets.🔍 We've got more such case studies to fuel your curiosity! See the link in the comments ⬇ Follow our page Brandscapes Worldwide to stay up-to-date with the latest industry news, trends, and insights! #BrewingTriumph #TeaBrandRevival #StrategicMarketing #BrandscapesInsights #MarketGrowth #TeaIndustry #DataDrivenMarketing #MarketingStrategy #Brandscapes #BrandscapesWorldwide

Before launching your private label, it's crucial to meticulously define your product offerings. Consider the types of beverages you'll offer, their unique compositions, sustainable packaging options, and the preferences of your target audience. This thorough preparation will ensure that you deliver exceptional quality and innovation, setting your brand up for success. #privatelabel #cooperation

In today's CPG landscape, standing out is no longer just about having a great product—it's about embracing bold marketing strategies that resonate. Bob Stamnes, Co-CEO of Ethical Food Group, shares three "Brand Commandments" to revolutionize your approach: 1️⃣ Make Creative Your Constitution: Creativity should be at the core of your business. It's about being memorable, whether through humour, seduction, or sheer audacity. 2️⃣ Change What's Normal: Push boundaries outside of traditional retail spaces. Shift perceptions and redefine what's cool. 3️⃣ Go For The Ego: Consumers may champion sustainability, but what drives action is often personal appeal. Make your products not just ethical choices but also status symbols. Embrace these principles to not just play the game but change it. Ethical is baseline; extraordinary is the goal. Watch or read the full presentation: https://lnkd.in/gdMpH9CY #BrandStrategy #CPGMarketing #CreativeMarketing #SustainableBranding #EthicalBrands #MakeFoodForever

Hey alcohol brand owners! You're gonna want to save this post. Does your product line need a mocktail? Today, they are becoming popular because of the sober-curious movement that the younger generations are partaking in. Let's take a look at 2 companies that are jumping on this trend: 🍺 Seedlip 🍺 Proxies To learn more about these non-alcoholic brands, check out my blog. https://lnkd.in/erEsguGY

I’ve had so many wonderful conversations this week with potential new clients. During almost every conversation when I asked, “What's the big idea your brand is trying to own?”, there was a struggle to come up with an answer. It’s an indication of how difficult it can be to see the forest for the trees. There’s a big difference between discussing all the ideas your brand is about and being able to single out the most significant one and articulate it. Get beyond "product" and understand your purpose. Most consumers don't buy based on purpose alone but it can be what tips the scales in your favor. #brandfocus #brandvision #branddifferentiation #foodbrands #foodbranding #foodandbeverageindustry #brandconsultant